why your business needs content marketing strategy
September 24, 2018 Sanjay Dabhoya

Whenever it comes to digital marketing, we all have heard that content is king. It will be like over saying but it is a fact that content marketing strategy has been stayed for so long.

Yeah, content marketing holds the priority in the world of digital marketing. As it holds the power to inspire and convert the potential customer in near future. Content marketing also showcases your authority.

Content marketing is not just writing a few blogs-articles or add more pages to your website. It is really complex and believes me, it is a lot more than what you think.

It has a very broad spectrum. Each website is unique with different business goals. Hence content strategies also differ.


Let’s explore what is exactly content marketing?

Creating and distributing valuable information consistently to target your niche audience is content marketing. It is a strategic sure shot approach to reach your targeted audience but it is quite a slow process.

In recent years, it has been found that many top-notch brands have focused on generating content as much as possible.

Content Gives Compounding Rates of Return.

In one of the articles in Forbes by Jayson Demers, he mentioned, “As your investment earns interest, your principal grows and you earn more interest with each subsequent round of compounding. Content works much the same way since it’s more or less “permanent.” If you publish twice a week, you’ll have 110 pieces the first year, so the first year you’ll produce 110 pieces and get 110 pieces’ worth of results. The second year, you’ll produce 110 pieces and see 220 pieces’ worth of results.”

Every article or content you write is just like a strong real estate property that will stay forever.

Content Marketing

Content Marketing

DeMers’ theories are that content gives a compounding rate of return. This compounding rate of return means your content is always available to you and can help to drive sales. If you create evergreen content in addition to news posts and trending topic-led pieces, you’ll also have a stockpile of information that you can turn to time and time again, whenever you need interesting, useful pieces for emails, slideshows, social posts, and other marketing activities.

Content on your website will help to build faith in your brand.

You can no more stuff the keywords in the webpage or blog to rank well. You really need a content which should be highly shareable, entertaining, and useful enough to engage your visitors. If you have written a valuable piece, your customer will believe you.


Accomplish both targets:

Content build the value of your webpage or landing pages. You have to target humans as well as search engines when you write a piece.

content marketing for small businesses



Interlinking becomes easy and fruitful when you have more content on your blog as well as website. Passing link juice to the lesser ranking page becomes very easy with content strategies.
Content can be in any form:
1. Video
2. Audio
3. Infographics
4. Textual articles

Internal Content Linking-map

Image Source: Techiexpert.com

What is more important is that your content should be convincing enough. Let your potential customers reach your content and they contact you, this type of conversion is more genuine.

Most of the companies are still not doing the right content management; hence you can start doing it. If you have just started your content strategy, I have shared some tips here that you will need to consider in this year.

Related Reading: 18 Uncommon Link Building Techniques For Successful SEO In 2019


2019 Content Marketing Strategies to Follow:

With digitalization, constantly growing brands and companies have more prospects of reaching the potential customer base. It is not a short-term strategy, but definitely a beneficial long-term one. Do not miss to leverage the best of content marketing. Here are some tips mentioned which should be your business goals in 2018.


1. Mobile content:

It will not be a surprising thing to consider mobile marketing as the priority in upcoming years. Smartphones have already covered the most share of internet browsing today.

You should consider delivering quality mobile-optimized content to your customers. The hottest mobile app like Instagram is strictly focusing on the mobile channel only.


2. Native advertising:

Gone are the days when customers were attracted towards the traditional banner ads, now businesses will need to involve into more real content marketing efforts and appeal to their customers in a human way.

Native ads are generally served with the specific goal to promote your business through a platform that correlates the content of the media through which you are publishing. If you don’t know what native advertising is, it is a right time to get into it.


3. Influencer marketing:

According to my experience of SEO, most consumers believe other consumers who shops online just like themselves. The audience will believe the recommendations of another consumer if your piece of content is shared by their friend. It adds an incredible credit to the content and thus results in conversions.

Most of them check reviews before making any online purchase. It is for sure that if you back your brand with strong genuine reviews including a local personality, celebrity or any influential person, your business outputs will increase in folds.


4. Marketing automation:

Content Marketing is a very gradual and time-consuming process. You can use some content automation system for certain actions and tasks to save time and improve the efficiency of your overall content marketing efforts. If you are unaware of this content automation, feel free to contact us.


5. IoT-based Content

IoT is here to stay. This technology has great potential to take a direct conversation to the next level for your brands.

IoT-based Content

Think of Alexa, Siri, and Cortana. All these IoT-based virtual assistants have one thing in common: catchy and crisp content. As these software products are getting mainstreamed, we will see the rise in content for them. Marketers will rely on IoT devices for offering excellent user experience, and the content will play a significant role in achieving this objective.

IoT devices related content will attract more people toward the products while opening the doors of new opportunities to engage and attract users.


6. Transparent Approach

These days, many companies focus on millennials for promoting their products and services. But then, it is necessary to keep in mind that this class expects more transparency and authenticity from the companies. Actually, consumers want transparency and responsibility from the companies and your content should reflect these attributes.

Transparent Approach

In other words, your content marketing strategy needs to meet the customer’s expectations to get optimum results in the coming years. Necessary disclosures and transparency will help your company to the next level, and content is going to play a vital role in it. Your content marketing campaign should not hide anything from the target audience.

Also Read: 10 Actionable SEO Copywriting Tips To Improve Website Rankings


7. Buyer-specific Content

Buyer-specific Content

Your content should help the buyers in completing their journey. Yes, informative and relevant content in an engaging manner is a real asset and can boost your digital marketing efforts.
Here are the types of buyer-oriented content that your company can generate on a daily basis:

  • Social media posts
  • Emails
  • Infographics
  • Blogs and articles
  • Knowledge sharing on forums
  • Podcasts and webinars
  • White paper
  • E-booksW


8. Live Content and Video

Marketers tend to jump on the live video bandwagon. What’s the reason? Well, the video has far more organic reach than that for images. You can get the maximum engagement of people by presenting the live content and video.

facebook live

The Facebook study has revealed that the users spend 3x more time in watching live videos than other videos. In recent years, the importance of video content has grown significantly thanks to people’s growing interest.
Here are a few obvious benefits of the live video:

  • Increase authenticity
  • Build a loyal customer base
  • Establish a human connection
  • Improve trust in the brand


9. Effective Distribution

Why does the effective distribution of your content matter? Suppose, you’ve identified the target audience, but you do not have a right and relevant content for them. Or, you have no idea of getting the right content at the right time. In both situations, your marketing campaign is bound to fail.
What you need is to stay updated about the new ways of content marketing for your current and prospective customers.

Content Distribution Trifecta

Source: Outbrain.com

The proper distribution of your content can boost the engagement of your customers.
Smart and popular brands have already started investing in content distribution to stay ahead, and we can anticipate that the coming time will be of multichannel, social distribution.

There is no alternative to original, fresh, and interactive content. Companies that invest in content marketing can readily attract new audiences while retaining the existing ones. In other words, exclusive content as per the consumer’s expectations holds a key to success. Brands like Netflix and Amazon have proven this fact by reaching millions of people in relatively a short time.



Any form of content whether it is a news, information or trend statistics it will never decay. Properly formed keyword enriched content will reap the benefits of Google Search Ranking. Semantic, long-tail topics overtook keyword-focused strategy with content marketing.

With implementing content strategy sooner, you will start seeing the benefits in near future. In my next article, I am going to show you how you built a proper SEO marketing content. If you are very busy to do content marketing on your own, let Solwin Infotech do it for you.

So stay tuned to our posts and do not forget to share your feedback in the comments section.

Categories : Digital Marketing, Search Engine Optimization, Tips and Tricks

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Anupam Bhagat


Anupam Bhagat is an SEO executive at Solwin Infotech. He likes to share his best practical knowledge about SEO, SMO techniques, and strategies that generate result-oriented leads, traffic, and sales for business websites. In his spare time, he loves to read about WordPress, SEO, and Marketing.

Read more posts by Anupam Bhagat

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Comments  (19)

  1. Manikandan says:

    A perfect way to pitch why content marketing is important in a business and its brilliant , short and crispy.

    1. mm Post AuthorAnupam Bhagat says:

      Yes, Manikandan. I agree with that.

  2. Susan Marshall says:

    Thank you, Anupam for your article. I really enjoyed it and it resonated with me as I’ve been doing a content creation challenge with a colleague this month. It hasn’t been easy but it’s getting easier and I have a great sense of accomplishment after each blog post I add. Our challenge officially ends this month, but I feel that I’d like to continue. Do you have any advice for how I can build on my momentum and create even more content off my website?

  3. Carlyn Hagie says:

    This is the quickest way grow your search traffic.

    1. mm Post AuthorAnupam Bhagat says:

      Yes, Carlyn. It is the quickest one.

  4. Johnathon Kreiger says:

    Google is looking for pages that contain high-quality, relevant information relevant to the searcher’s query.

    1. mm Post AuthorAnupam Bhagat says:

      Yes true.

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    1. mm Post AuthorAnupam Bhagat says:

      You’re very welcome, Arlen!

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    1. mm Post AuthorAnupam Bhagat says:

      Thanks! Glad you like it.

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