why your business needs content marketing strategy
September 24, 2018 Sanjay Dabhoya

Whenever it comes to digital marketing, we all have heard that content is king. It will be like over saying but it is a fact that content marketing strategy has been stayed for so long.

Yeah, content marketing holds the priority in the world of digital marketing. As it holds the power to inspire and convert the potential customer in near future. Content marketing also showcases your authority.

Content marketing is not just writing a few blogs-articles or add more pages to your website. It is really complex and believes me, it is a lot more than what you think.

It has a very broad spectrum. Each website is unique with different business goals. Hence content strategies also differ.

Let’s explore what is exactly content marketing?

Creating and distributing valuable information consistently to target your niche audience is content marketing. It is a strategic sure shot approach to reach your targeted audience but it is quite a slow process.

In recent years, it has been found that many top-notch brands have focused on generating content as much as possible.

Content Gives Compounding Rates of Return.

In one of the articles in Forbes by Jayson Demers, he mentioned, “As your investment earns interest, your principal grows and you earn more interest with each subsequent round of compounding. Content works much the same way since it’s more or less “permanent.” If you publish twice a week, you’ll have 110 pieces the first year, so the first year you’ll produce 110 pieces and get 110 pieces’ worth of results. The second year, you’ll produce 110 pieces and see 220 pieces’ worth of results.”

Every article or content you write is just like a strong real estate property that will stay forever.

Content Marketing

Content Marketing

DeMers’ theories are that content gives a compounding rate of return. This compounding rate of return means your content is always available to you and can help to drive sales. If you create evergreen content in addition to news posts and trending topic-led pieces, you’ll also have a stockpile of information that you can turn to time and time again, whenever you need interesting, useful pieces for emails, slideshows, social posts, and other marketing activities.

Content on your website will help to build faith in your brand.

You can no more stuff the keywords in the webpage or blog to rank well. You really need a content which should be highly shareable, entertaining, and useful enough to engage your visitors. If you have written a valuable piece, your customer will believe you.

Accomplish both targets:

Content build the value of your webpage or landing pages. You have to target humans as well as search engines when you write a piece.

content marketing for small businesses

Interlinking:

Interlinking becomes easy and fruitful when you have more content on your blog as well as website. Passing link juice to the lesser ranking page becomes very easy with content strategies.
Content can be in any form:
1. Video
2. Audio
3. Infographics
4. Textual articles

Internal Content Linking-map

Image Source: Techiexpert.com

What is more important is that your content should be convincing enough. Let your potential customers reach your content and they contact you, this type of conversion is more genuine.

Most of the companies are still not doing the right content management; hence you can start doing it. If you have just started your content strategy, I have shared some tips here that you will need to consider in this year.

2018 Content Marketing Strategies to Follow:

With digitalization, constantly growing brands and companies have more prospects of reaching the potential customer base. It is not a short-term strategy, but definitely a beneficial long-term one. Do not miss to leverage the best of content marketing. Here are some tips mentioned which should be your business goals in 2018.

Mobile content:

It will not be a surprising thing to consider mobile marketing as the priority in upcoming years. Smartphones have already covered the most share of internet browsing today.

You should consider delivering quality mobile-optimized content to your customers. The hottest mobile app like Instagram is strictly focusing on the mobile channel only.

Native advertising:

Gone are the days when customers were attracted towards the traditional banner ads, now businesses will need to involve into more real content marketing efforts and appeal to their customers in a human way.

Native ads are generally served with the specific goal to promote your business through a platform that correlates the content of the media through which you are publishing. If you don’t know what native advertising is, it is a right time to get into it.

Influencer marketing:

According to my experience of SEO, most consumers believe other consumers who shops online just like themselves. The audience will believe the recommendations of another consumer if your piece of content is shared by their friend. It adds an incredible credit to the content and thus results in conversions.

Most of them check reviews before making any online purchase. It is for sure that if you back your brand with strong genuine reviews including a local personality, celebrity or any influential person, your business outputs will increase in folds.

Marketing automation:

Content Marketing is a very gradual and time-consuming process. You can use some content automation system for certain actions and tasks to save time and improve the efficiency of your overall content marketing efforts. If you are unaware of this content automation, feel free to contact us.

Follow the above strategies to get the right kind of audience for your business.

Conclusion:

Any form of content whether it is a news, information or trend statistics it will never decay. Properly formed keyword enriched content will reap the benefits of Google Search Ranking. Semantic, long-tail topics overtook keyword-focused strategy with content marketing.

With implementing content strategy sooner, you will start seeing the benefits in near future. In my next article, I am going to show you how you built a proper SEO marketing content. If you are very busy to do content marketing on your own, let Solwin Infotech do it for you.

So stay tuned to our posts and do not forget to share your feedback in the comments section.

Categories : Digital Marketing, Search Engine Optimization, Tips and Tricks

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Anupam Bhagat

SEO

Anupam Bhagat is an SEO executive at Solwin Infotech. He likes to share his best practical knowledge about SEO, SMO techniques and strategies that generates result oriented leads, traffic and sales for business websites. In his spare time he loves to read about WordPress, SEO, and social.

Read more posts by Anupam Bhagat

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