Language empowers people to communicate, understand, and provide feedback. It helps businesses to reach out to people and for people to reach out to businesses easily. What if you are restricting that?
Having a website that only serves content in English or a single language snatches the opportunities that have in the international market. People that are landing on your website are trying to understand your business and products and are not able to do so because they don’t know English or the native language that you are using. You can change that with a multi-language store.
Here are some great ways to personalize the experience of your customers and get benefitted from a multilingual store in the long run.
Multilingual Website Benefits
1. Reach a wider audience
The multi-language website can help you expand your reach. You get to provide your product to people that speak different native languages and not just stick to people that speak in English. Keeping your eCommerce site strictly for the English-speaking population gives you only a 25% reach of the total population.
Providing multiple language options gives you an opportunity to serve people all around the world. By providing multiple languages, you get new unexplored opportunities in the global market. It helps you increase your reach, and you get to see a major boost in your sales and profit.
By providing multiple languages, you get to break the language barrier and provide a much-improved experience to your customers.
By providing multiple languages, you get to become a domestic and international business in no time.
2. Reduce bounce rates and improve conversions
According to many companies, they have a hard time holding customers on their site and also reduce the bounce rates. 72.1% of customers spend more time on the website that uses their own language.
Almost all big eCommerce companies have understood this potential, and they are doing it. Having a multilingual site means that you get to hold the attention of international customers. Also, they would not abandon the site immediately after finding out they are not able to understand a single word on the site. This would help you reduce the bounce rate significantly and also improve your conversion rate.
Also, providing information in the native languages can help you in improving the sales by 72.4% in the international market. People would feel more confident purchasing you. This way, you can establish a trustful relationship and get a chance to retain them for a long time.
Also read: How To Setup Magento 2 Multi-Language Store?
3. Get a competitive advantage in the market
Standing out in the market is hard. However, there are small things that matter the most that can help you achieve your goals. As you move forward, you have to start making a difference in the industry, be it with your customer services, customer experience, or how you are taking things one step ahead.
A multi-language website would become your point of differentiation. It would help you improve your sales across borders, and you get to prove that you care about your customers and their experience.
4. Search Engine Optimization
SEO for eCommerce is a difficult deal. And when you increase your territory, you have to start becoming more creative, and you cannot leave any stone unturned when doing what would help you get ranked higher. The online success of the eCommerce store depends a lot on SEO.
The higher you rank on the search engine, the more chances you have of people landing on your site. The more consumers would see you, the more impact it would make on your sales and profits.
Ranking on search engine results for international searches is a bit more difficult. You have to focus on people that are searching for the products using their native languages and this makes it extremely difficult for you to penetrate an international market.
To make the most of international SEO, you need to translate site content as well as customize your site’s metadata (such as titles and descriptions) for each language.
A well-structured website that is optimized for international SEO helps you in ranking on the search engines. It helps you in gaining more attention on the search engines.
5. Customer-centric approach
Make your website’s information available in the native language of your target clients. They will value your efforts and are more likely to purchase from you.
An important factor in securing customers and retaining them for a long time. A multi-language eCommerce store would help you in taking a customer-centric approach.
If you can provide quality content on the website and acknowledge the needs of the customers, it is sure to be appreciated by the users, and you would start enjoying multilingual website benefits.
6. Cost-effective marketing
Apart from the development of the website, you have to focus on the marketing strategy too. Digital marketing is a great tool to increase your market outreach. They offer you cost-effective solutions and helps you nurture the lead for long-term business benefits.
According to a report by DemandMetric, content marketing can help you in improving your sales by 62%.
This is a great way to market your products than just investing your money in the traditional methods such as paid marketing campaigns.
Using a multilingual approach, you can nurture your leads and convert them over time. International marketing strategy must include a multilingual approach for creating your website and blog pages.
Bonus tip:
Are you wondering to turn your website into a multilingual eCommerce store?
You need to reach millions of people around the world in their native language. But it has to be done in the right way and with the right message.
With Google Translate Integration Extension, you can do just that. This Magento 2 extension allows you to easily translate your site into 90+ languages.
Not just that, there is no additional work required on your part to add translations for each and every language. The magic works behind the scenes.
It is a top-rated product that helps you translate the web content and product description.
The tool is compatible with CE 2.1.x – 2.2.x – 2.3.x – 2.4.x | EE 2.1.x – 2.2.x – 2.3.x
Also read: Top Magento 2 Extensions For Your Ecommerce Store [Free & Premium]
Wrapping Up
Globally operating your business is a huge challenge. If you have products that have a potential user base that is global, then go for it. You can try out a multilingual eCommerce store.
Try out the extension mentioned in the blog and let us know in the comments how it has helped you boost your sales. For more information and interesting blogs on eCommerce marketing and development, stay tuned.
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