Coronavirus Impact On eCommerce
June 3, 2020 Sanjay Dabhoya

Due to Covid-19, many countries are facing trouble with the economy. Moreover, economic decline and the global pandemic changed the whole course of businesses. The Covid-19 spread in the world and as it is formally declared a pandemic by the World Health Organization(WHO).


Source: Techcrunch

The situation is immediately changing. Hotels, Restaurants, Movie theaters, and gyms and various other shops in many cities are shutting down. And, meanwhile, various office workers are facing new challenges that are working full time from home.

However remote working is much important for the profitability of various businesses. For instance, mostly IT companies started Work From Home with their employees using appropriate software installation to get productive work. But the airline business is getting badly impacted because almost every country’s government stops domestic and international flights.

In addition to this, the pandemic apparently has the potential to change the way customers shop. Purchase information, and even change towards how businesses are working. However, the significance of the impact may seem different from the online sector.


The most crucial question right now is how Covid-19 is impacting the eCommerce business? And, what will happen once all of this gets over?

This is the reason to provide information so that you can make the best decisions for your brand during uncertain times. We gathered some facts and numbers that show how behaviors are changing, what products people are like to buy.
So, let’s start with it.


Is it Safe to Purchase Online During COVID-19?

It becomes even more clear how infectious COVID-19 is. Some consumers have asked questions about the safety in their online orders.

It is unlikely that Covid-19 would get through on your shopped items from the time they were packed to the time you collect your package. Particularly with the slowdown in the delivery system.

Moreover, in the Covid-19 the shipping conditions create a tough environment. That is the reason it is not likely you will be exposed along with the package itself.

Researchers are finding that the coronavirus can live on surfaces up to 3 hours to 3 days. And it varies on the material by the material.


Must Read: Future Of ECommerce: Predictions For 2020


The Enhancement of Online Grocery Stores

Presently, the whole world is facing a lockdown. So, most of the businesses are Sutter down until the government says so. Moreover, long-term quarantine type items, sales are a boost in groceries. However, there are some behavioral changes in the way individuals are buying groceries.

With very few numbers of people out on the roads and the number of those who have isolated themselves with the fight against this issue. So, housebound people across the world are likely to purchase groceries from online stores according to their important needs.

Indeed, as per the Carrefour, a French seller depicts that the delivery of vegetables has increased by 600%. Moreover, the Chinese merchant also stated that a 251% growth in the online grocery sale during the first 10 days between late January to early February.


Other eCommerce categories

Apart from grocery, eCommerce has a plethora of categories of products. In addition to this, the Common Thread Collective has been giving valuable updates with Covid-19 information on eCommerce shopping behavior.

Whilst, normally eCommerce performance is not up or down. Breaking down the data by vertical tells a little bit more of the story.


Luxury goods

Products and services are growing in sales because of the present situation, however, companies are not great as well. Furthermore, it is noticeable one such as restaurants, entertainment as well as travel. These areas proposed to have substantial damage in the luxury goods businesses.

In addition to this, Vogue Business proposes a probable loss as considerable as $10 billion for this company in the year 2020 because of Covid-19. Due to luxury goods have heavily confidence in purchasing power on the Asian market, where the pandemic effect has been on customers since January.


Fashion and apparel

As given above, the merchants are facing big losses. In part due to their closing the sell arms of their businesses together. Individuals are not interested in shopping for clothes at this time.

Many numbers of brand stores like Nike, Levis, and various other brand businesses are close to their physical shop. Some stores are continuous, even their online stores to protect all employees in the supply chain.

Though online clothing sales are declining as a person brings more of their budgets into day to day things. In addition to this, approximately 20% decline in fashion sales month-by-month.


E-Commerce Faces Shift and Significant Challenges

Due to lockdowns, taking everything in mind the government has imposed quarantine and restricted us to go outside. On the other hand, using eCommerce shipping and supply is continuously challenging.

All the forecasts related to eCommerce sales boost across the globe in the year 2020 and forthcoming years are likely to alter to a large extent.


Must Read: 10 Common Ecommerce Problems & Mistakes One Should Avoid In 2020


Leading Hit on the Smartphone Delivery

Due to issues with supply-chain because of the quarantine time, the online sales of smartphones are expected to decline by approximately more than 20% in the Q1 2020 of China.


Moreover, if talking about there is a major hit of 5% in the global drop.


Subscription Services

The eCommerce sales do not appear to escalate as the one will be expected so, there are little bit exceptions. One of the subscription and convenience services, that has seen important uphill trends in both income and conversion.

The company “Within” has been following the effects of COVID-19 on eCommerce among the number of particular sectors by monitoring and analyzing information from select companies year-by-year.


Digital streaming

There is no surprise in that as the people are home quarantined. They are no longer buying external entertainment options that there is an enhancement in digital streaming services.

In addition to streaming services such as Netflix, Amazon Prime, and Disney Plus seeing an ordinary hike in subscribers in the year 2020, due to the Covid-19 effect. As well as non-traditional streaming services such as movie studios let out media streaming on-demand. And sometimes prior before the projected release dates.


A Successful increase in Virus Protection Products

Both governmental and health organizations have been insistent on the people to maintain hygiene. And not to touch their faces for various reasons, people are listening to them as well carefully. So, that is one of the important reasons why people are running behind protective products. Such as gloves, masks, sanitizers, and many others.


More and more people are likely to order these products online, helping eCommerce websites to boost their revenue. In addition to this, as per the current analysis done by Adobe, the eCommerce buy these virus protection products has expanded with 817%.


The Stock for Online Medicines

In many countries governments are persuading people to self-quarantine themselves at the moment they feel minor symptoms of Covid-19 disease. Moreover, a more number of US customers are also stocking medicines for precaution in the case when they have even minor symptoms.


By researching the eCommerce transactions, Adobe found out that the medicines sale related to flu, cough, and cold have boosted up to 198%. However, for the pain relievers medicine then it is increased up to 152% purchases.


Must Read: Tools & Tips For Work From Home [Stay Productive]



Not to forget that thousands of families will be affected due to Covid-19. More and more consumers are trying their best to adjust to a different situation. At strange times without a lot of footholds as well as change their behavior as an outcome.

Moreover, in the present situation, it is important for businesses, whether it is online or offline, to be clearly associated with safety. Rely on your company and audience, your response to the ever-developing situation will change. You know your consumers better compare to everyone.

In the end, both businesses and individuals around the globe are hoping that the proper preventive measures are actually taken. And as soon as possible the medical researchers find a cure. Ecommerce defines that Web development service providers will choose to capitalize based on these fundamental changes.

We hope that these above points have helped you to understand some of the ways their changing behaviors are the reason you can continue to serve in a great way as you can.

Categories : eCommerce

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Sanjay Dabhoya

Founder & CEO

Sanjay is an entrepreneur who has been contributing to the overall vision of the organization as a mentor. Apart from being an entrepreneur, he is a developer, trainer and reader. His unique and innovative ideas has helped the organization and the clients to thrive and achieve a progressive business objective.

Read more posts by Sanjay Dabhoya

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Comments  (2)

  1. Alex Paul says:

    It was a great informative guide. Thanks for sharing article on the coronavirus impact on eCommerce.

  2. Hina says:

    Good Content

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