eCommerce Mistakes To Avoid
November 4, 2019 Sanjay Dabhoya

A recent study shows that with the increasing competition in the eCommerce industry, you just have a few seconds to impress a visitor. If a visitor is not able to find a product he/she is looking for, the visitor may leave your site and may never ever come back to your eCommerce store. You would not want that to happen, right?

You would want to make more sales from your eCommerce business. This blog post will help you understand the most common eCommerce mistakes that are made by business owners. You might feel familiar with a few of them.

For an eCommerce business, the first impression is always the last one. When a visitor arrives at your site for the first time, he may look for the best price of the products he is interested to purchase. There are chances that he may already have done his research for the price on your competitors’ sites, and then may have come to you to check what you offer. Hence, make sure that your website offers competitive pricing for the products you sell online.

There are a lot more things that matter when a customer shops online from your store for the first time. The delivery timelines, exchange and return policies, and terms and conditions should be clearly mentioned on your site. Most of the eCommerce websites fail because they do not have transparent terms and conditions mentioned on their website, and this may make the customers feel skeptical about their products and services.


1. Longer time to load

Did you know that 53% of people abandon their carts because the websites take ages to load? Slow web pages are the number one reason for abandoned carts. Having a slow-loading website may be hurting your online sales.

It is important that your web pages load in less than 3 seconds or you may be losing a lot of business. You can look for the best eCommerce web development agency to check the webpage loading speed to ensure that customers have a satisfactory user experience.


2. Mobile responsiveness missing


If your website doesn’t look good on mobile devices, you could be losing a lot of business. This is a known fact that modern customers demand convenience and they prefer to shop from their mobile devices and tablets.

It is important to have a responsive website that works well on all the major platforms and devices so that no matter what devices the user accesses it on, it delivers an amazing shopping experience.

Look for a good software development agency to help you get a mobile-ready eCommerce site for helping your business reach new heights.


3. Checkout process difficult


How many times do you get bored of filling up lengthy contact forms while sending out an inquiry to an agency? Don’t you get irritated while entering a lot of unnecessary information while making an online purchase?

A complicated checkout process can irritate the users and they are likely to abandon their cart without completing a purchase. It is important to deliver a flawless and easy-to-use checkout experience to online shoppers.

Also Read: Reduce Customer Waiting Time [Actionable Tips]

4. Poor product showcase

If your eCommerce website does not have a good product showcase, you may not be able to enjoy a good number of online sales. If you want a good amount of sales, you would need to have good product photos and videos to help the users understand how the exact product looks like. You can provide an option to zoom the product so that the users can examine it from all the different angles.

As online shoppers would not be able to see the physical product, you should provide them with each and every way to see the pictures and videos so that they get an idea of the product and its specifications.


5. Inaccurate or incomplete Product descriptions

Believe it or not, product descriptions have a great impact on the success of an online store.

You should aim at writing accurate and detailed product descriptions to help the users understand the product and its specifications. Whether you write the descriptions on your own or hire a professional content writer, be as detailed as possible while writing product descriptions.


6. Ignoring the importance of email marketing


Most of the eCommerce business owners feel that email marketing is dead and so, they ignore this marketing tactic. The fact is that email marketing can still do wonders for your eCommerce business. Email marketing isn’t dead yet.

You should look for experienced SEO and digital marketing agency to help you achieve your business objectives.

Email marketing is the cheapest form of online marketing that can surely help your business grow. You cannot ignore the power of this strategy.


7. Forgetting the power of Social media

If you are thinking that your eCommerce business can thrive without social media, then you should surely think again. Social media has been helping people make more sales with minimal investments.

You can use the power of social media and spread the word about your products and services to the online world. You can start posting on different social networks and pull the attention of a lot of people with social network marketing.


8. Hiding return and exchange policies

Some eCommerce business owners do not maintain complete transparency with their customers and lose a lot of business in the long run.

It is important to make the company policies crystal clear to the customers. Mention all the company policies along with the terms and conditions of returns and exchanges so that the users know about it. Mentioning all the policies on the website would avoid problems later on.


9. Directing all traffic to home page

Most of the website owners and online marketers direct all the traffic from organic searches to the home page. This could mean that you’re killing your conversion rate.

In spite of having a good number of visits on your site, you would not have a conversion rate. Make sure that all your web pages get the right amount of traffic from relevant search queries.


10. Using only one shipping method

Customers expect variety when it comes to shipping and delivery of products from an eCommerce store. You can have multiple shipment methods in your store so that customers get various options to choose from. You will be able to provide the best shipping rates and deliver the orders on time when you have distributed the shipments to various service providers based on the size, weight, region, and other major factors.

In Conclusion:

Whether you sell one type of product online or have thousands of products under different categories, make sure that you offer an amazing shopping experience to your users. Step into your users’ shoes and offer them convenience so that you can enjoy good profits by making a huge amount of sales online.

Read Next: How To Increase User Sign Ups On Your Ecommerce Store? (Best Practices)

Categories : eCommerce

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Sanjay Dabhoya

Founder & CEO

Sanjay is an entrepreneur who has been contributing to the overall vision of the organization as a mentor. Apart from being an entrepreneur, he is a developer, trainer and reader. His unique and innovative ideas has helped the organization and the clients to thrive and achieve a progressive business objective.

Read more posts by Sanjay Dabhoya

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Comments  (1)

  1. Sufiyan Rao says:

    Hi Sanjay,
    The list you have provided us regarding mistakes in eCommerce should avoid in 2020 is very useful. After reading your blog, I get some very good ideas to create something new, Thank you very much for sharing your knowledge with us.

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