Instagram for eCommerce
October 30, 2019 Sanjay Dabhoya

Instagram is known as a photo-sharing platform, but it is also used for growing eCommerce sales. A lot of retailers and eCommerce website owners use Instagram to make more sales online.

Use of this popular photo-sharing platform is not limited to large brands only as small eCommerce businesses also use Instagram for reaching out to more customers, and grow their sales.

popular photo-sharing platform

Do you want to grow your eCommerce sales? Are you looking for cost-effective ways to spread the word about your eCommerce business?

Instagram can be one of the best platforms to reach a wider audience and gain more sales online.

Social network giant Instagram has grown to millions of users now, and it is a potential platform for startups and small business owners to grab the attention of more buyers. It has become one of the biggest players in the eCommerce industry.


1. Optimize your Profile

It can be a good idea to switch your personal Instagram profile to a Business account and post your contact information. Make your account look professional and connect it to Facebook. Create a unique and attractive look and feel of your Instagram profile and allow shoppable links on it.


2. Profile picture

You need a unique profile picture for your Instagram account. It can be a good idea to put your logo as a profile picture. Your logo would help people recognize your brand.


3. Good bio

Having a good profile bio on your Instagram can attract the audience and make them interested in your products or services. Write the company bio within 150 characters and include a link to your eCommerce store. This will help you gain more visitors to your website.


4. Use attractive images and videos

Did you know that you can use attractive and engaging images and videos on this visually-driven social network to pull the attention of more users and potential buyers?

You need unique images and other visuals to make your profile stand out.

Instagram users love all kinds of visual elements such as motivational quotes, videos, images, stories, promotions, and tutorials.

You can choose the best visuals depending on your business and post it for grabbing the attention of Instagram users.



5. Be consistent

You cannot post an image on your Instagram page on Monday and wait for the entire week to get results.

Being an eCommerce business owner, you should be consistent in posting. You need to keep an eye on the latest trends and post content on a regular basis.


6. Hashtags

When we talk about Instagram, the first thing that comes to our mind is HASHTAGS. They are still the unbeatable elements for improving organic reach.

As you use keywords for Google and other search engines, Instagram uses Hashtags.

If you want to rank higher on Instagram, you should make use of the most relevant hashtags to describe the visual elements on your page.


Related Reading: How To Use Instagram To Get More Sales?


7. Showcase products

You can post high quality photographs of your products to make more sales.

Hiring a professional photographer for clicking pictures of your products can be a good idea.


8. Run a contest

Many social media users love contests and rewards. It can be a good idea to run a contest and pull the attention of the users. For example, you can run a contest and ask the users to tag three of their friends in the comments.

You will be able to increase your followers by doing this. Choose the winner and announce the name of the winner on your Instagram page.


9. Promote new products

If you want to spread the word about new products launched, Instagram can be the best platform. You should post images and descriptions of the product and use relevant hashtags.


10. Keep an eye on Analytics

Instagram offers analytics to help you know whether your posts are performing or not. You can use these insights to plan future posts that help you generate good results.

Posting at peak times can help you increase the visibility on Instagram.



11. Stories

One needs to use Instagram stories effectively. Plan a strategy for posting stories on your Instagram profile. The photos and videos vanish after 24 hours. It can be a good idea to attract a new audience to create a buzz about your brand.



12. Turn your Instagram posts into ads

Once you have established a good online presence on Instagram, you can allocate some budget for paid advertising also. You can talk to digital marketing experts to help you plan an effective paid advertising campaign for Instagram. Start small and increase your budget gradually.

Related Reading: How To Use Social Media Marketing For ECommerce Store


13. Increase engagement

Commenting on other people’s posts can help you increase brand awareness. Look for the right posts and start commenting to increase engagement over Instagram.


Wrap Up

With millions of users on Instagram worldwide, you can turn your eCommerce business into profit-generating machine. Monitor the campaigns and make the changes to gain more followers.

You can look for experienced internet marketers to help you get the most out of your investment for Instagram marketing. Using a mix of social media posting and paid advertisement can help you reach your business goals easily.

It is important to understand your competitors’ strategies and try to follow them to make your brand stand out from the crowd. Keeping an eye on the latest market trends can help you identify the best possible ways to help you gain the maximum results from your Instagram marketing plan.

Categories : eCommerce, Tips and Tricks

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Anupam Bhagat


Anupam Bhagat is an SEO executive at Solwin Infotech. He likes to share his best practical knowledge about SEO, SMO techniques, and strategies that generate result-oriented leads, traffic, and sales for business websites. In his spare time, he loves to read about WordPress, SEO, and Marketing.

Read more posts by Anupam Bhagat

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Comments  (4)

  1. wiliem thomas says:

    I read your blog post the way you provide the information is very beneficial for me.

    1. mm Post AuthorAnupam Bhagat says:

      Glad you like it! Keep visiting.

  2. Thanh Ngan Tran says:

    Thanks for your writing!
    Instagram is a popular social media in recent years. So, it will apply to some eCommerce operations.
    I think that it’s very necessary for people.

    1. mm Post AuthorAnupam Bhagat says:

      Yes, Thanh Ngan indeed.

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