If you own an eCommerce store, you may be looking for different ways to pull the attention of potential customers and make more sales online. In today’s competitive times, you should look for the best ways to increase your sales volume and make profits with minimum investments. One of the most popular ways for eCommerce lead generation is SEO and digital marketing solutions.
This article is just for you if you are looking for lead magnets for an e-commerce store. Every customer is different and so are the shopping trends and habits. It is important for the website owners to understand the target audience and their preferences before planning a lead generation campaign.
Before we throw light on Ecommerce lead generation strategy, you need to understand what is meant by a lead. A lead can be any contact that has shown interest in your eCommerce products or brand. For instance, a user who may be interested to buy a particular perfume comes to your website via a Facebook ad. This particular person is a lead for your business. Even if a visitor arrives at your eCommerce website, he/she can be considered to be a leader.
One of the simplest ways is by generating leads for your eCommerce store. It’s simply because the leads of today are the potential customers of tomorrow. Fortunately, there are a number of ways you can generate your leads.
Listed here are some important ways for lead generation for your business:
1. Search engine optimization
On-page and off-page optimization SEO techniques can help you improve your search engine rankings, and pull the attention of potential leads. Optimize your website for relevant keywords you want to target and get more targeted organic traffic to your website. Hire expert SEO professionals to help you optimize your eCommerce website and grow your sales.
2. Easy navigation
You could be losing a lot of business if you fail to have a website that is not user-friendly. An eCommerce website should have simple and easy navigation. Even first-time visitors should be able to reach the desired pages with the minimum number of clicks. Uncluttered navigation bars and categories would provide easy access to the products they are looking for.
3. Great engaging content
Ecommerce store owners need engaging and user-friendly content.
Most of the buyers make purchasing decisions after reading product descriptions and reviews on the website. Create valuable product descriptions that provide the right information to potential buyers.
Gone are the days when cold calling and email marketing helped eCommerce business owners gain more sales. You can use blogs and other content marketing techniques to bring in more leads to your website.
4. Be TrustWorthy
There are various things you can do to build trust with your customers.
Including proper “contact details” is really essential. Using this information there is a chance for the people to touch you. Giving direct details of your store let them know that there is a store owner who cares for their experience.
5. Offer discounts and promotional deals
When a prospective customer lands on your website, you should try to find the best ways to compel them to make a purchase from your store. Online customers love discounts and coupons. You can provide a coupon code or discount for the products you sell. It can be a good idea to offer free shipping to the customers to stand out in today’s competitive times.
6. Make Time-Sensitive Offers
On the ECommerce website when showcasing limited time offers more and more indulged towards buying products on the discount.
The online dealer drives visitors to purchases by giving an exclusive offer that is limited for some time period. And, once the offer begins the countdown starts and consumers are curious to finish their purchase till the promotion is running.
You can use WordPress Coupon Plugin – WordPress Coupons and Deals for promoting products on your website. Also, it helps to generate more revenue. Moreover, it is also lightweight and loads fast on the website. Amazingly, it is free to use.
7. Offer Free Trial
Offering a free trial of products is another great lead generation strategy for the ECommerce store. It boosts the traffic as well as builds strong trust with customers.
Let me give you an example, Reliance Jio offers some free plans to their internet users and build a strong market in the world of telecommunication. And, now it is the 3rd largest mobile network operator in the globe with more than 387.5 million subscribers.
If as a dealer you provide a free trial of the products, it actually gives you benefits in the long term with the good some of the revenue.
8. Optimize your CTA for lead generation
It is important to use proper Call to action (CTA) on relevant places on your website to direct the visitors to the next step. You can use CTAs like “Get free eBook” or “Get Discount code”.
9. Run different campaigns for returning visitors
Some customers would land on your website several times to check out new products and offers. You should run separate campaigns for such visitors. Think of offering them something fresh each time they arrive at your site, and you would be able to grab more sales.
10. Live chat on a website
Make it easier for the users to contact your team for any doubts they may have. You can add a live chat option on your website so that the visitors can contact the customer service team and get their queries resolved. You can install live chat software on your eCommerce store and make your website more appealing.
11. Take Benefits of Visitor’s Cookies
Cookies are an amazing way to keep in contact with your visitors. Moreover, it is more valuable in the ECommerce industry compared to any other business.
You can take benefits from visitor’s cookies. When you locate cookies on the visitor’s computer, you can display data in the form of ads or various other things.
It is also essential for asking visitors to decide on push notifications. You generally see it on the site. When visitors permit for notification, they get notification whatever information you want to share with them. Cookies help to retarget people who visit the website before.
Many people also block cookies, so maybe it is not perfect. However, cookies are still important for lead generation that helps to take benefits for boost sales.
Make sure, do not misuse the allowance. If you reach quite often, then they just blocked you.
12. Responsive website
Google states that 65% of shoppers purchase products and services via their mobile devices.
Most of the shoppers may love to shop from their mobile phones and tablets. Hence, it is important to have a mobile-optimized website to improve your conversion rate for your eCommerce store. Make sure that your site works seamlessly on all the major devices.
13. Use the power of social media
You can reach out to a wider audience with social media marketing. Spread the word about your products or services on your social networking profiles and join groups and communities relevant to your business. You can offer freebies or discounts to the users for sharing your products on their social networks as well.
14. Guest blogging
You can pull the attention of a lot of users with guest blogging. Use the best content marketing techniques to get more visitors to your site. Post blogs on high PR sites to improve your website rankings.
15. Simplified checkout process
No user would like to flip through multiple pages for completing their purchase. Ecommerce website owners should make the checkout process seamless and easy for the users.
Provide guest checkout options and multiple payment methods to the users so that they can choose the best one that matches their choices. State your shipping policy and the timeline on the checkout page so that the customers know the estimated delivery date of the products.
16. Analyze User Behaviors On Your Site
You have to pay attention to how visitors navigate on your site, it may help you to create more leads. Moreover, you can analyze this by getting information like do generally visitors come first on the home page? do they normally click on the same page for navigation? and on which page they spend most of the time?
It really helps you to update your website design so they smoothly navigate areas they are interested in. If the navigation of the website is proper and visitors easily get what they want to. And, they easily become consumers.
Indeed, understanding the visitor’s behavior is the foundation of developing an amazing product and showcasing a great company or organization.
Do not find customers for your products, find products for your customers.
17. Email marketing isn’t dead
Some marketers and business owners have forgotten the use of email marketing for eCommerce businesses. The fact is that email marketing isn’t dead. You can collect email addresses of the users and send email newsletters from time to time to capture their attention. Be wise enough to plan your email marketing campaigns in such a way that you can enjoy good conversion rates.
18. Build Partnerships
Working with the same brand or company really helps to enhance the lead generation in the visitors that you were unable to reach before. Selecting the proper companies to partner with hard as to make sure the partnership does not have a negative impact on your company.
The partnership works in various ways but generally, both partners work together on a project and equally promote towards your target audience. For instance, Uber and Spotify have a great partnership starting in 2014. It is the best example of 2 different products with the very same goals to get more number of users.
How can Solwin Infotech help eCommerce businesses improve lead generation?
We use a mix of marketing techniques to help you improve lead generation. We understand that each eCommerce business is different and so are its needs.
Here, we plan the most effective digital marketing strategy for your business that generates a good number of leads each month. You would be able to enjoy more conversions and profits when you hire Solwin Infotech for lead generation services. Making use of the latest tools and techniques, we help you get the best lead generation solutions.