Building an eCommerce store can be one of the most important decisions for a profitable money-making business. You should know that with the increasing competition in the eCommerce industry, you would have to market your business properly to find new customers.
Every online store wants traffic and sales online. If your store faces the challenges of making conversions, you should think of eCommerce marketing tactics that can actually work for you.
This blog post will help you get an overview of effective marketing tactics and SEO tools for promoting eCommerce websites and tools. It is important for your custom eCommerce store to get new and repeat business from the existing and new customers in order to grow sales and profits. Try to implement the following marketing tactics for eCommerce to see some increment in the sales online.
1. Upsell your products
You might have seen “Frequently bought together” or “Customer also bought this item” while shopping for a product when you purchase a product online. This is an example of upselling. This type of approach helps to sell a slightly premium product that the one chosen by the customer.
Some customers may not be aware of the premium product being available with the online eCommerce store, and once they see such a product on the same page under a different section, they may be tempted to buy those items, which may be a better (upgraded) fit for their needs.
Here are two major considerations you should make when upselling your products on your eCommerce store:
1. Make sure that your upsells are quite close to the products chosen by the customer
2. Try to show them products that are around the same price range as of the items selected by customer
Your customers may choose the products shown in the suggestions if it fits into his/her original needs and may be excited about the higher price. The new product must be incredibly better than the original one and should be worth the cost. You can also showcase additional accessories (cross-selling) to make more sales online.
2. Focus on reducing abandoned carts
Ecommerce website owners lose a lot of money as the visitors abandon their carts and leave their site without purchasing the products. It can be a good idea to remind the users about the items they had added to their carts so that they may be tempted to buy them.
About 43% of the people complete the purchases when they receive email or SMS reminders for the products they had added to their carts. You can also persuade them by providing them free shipping or discounts.
Run an email recovery campaign to reduce abandoned carts as this will help to convince the visitors and complete their purchases. Design personalized emails that attract your users and convinces them to return to their carts and complete their purchases.
3. Run effective email campaigns
Some eCommerce business owners think that email marketing is dead but this is not true. Email campaigns can do wonders for your eCommerce marketing. You can plan the right email marketing campaigns for eCommerce and get amazing results. It can be a good idea to provide exclusive promo codes or freebies to your customers who sign up for newsletters so that you can keep sending them emails on a regular basis. Send regular promotional offers and product tips to them to keep them engaged and interested in your brand.
4. Make your site easy to navigate
It is important to make it easier for your customers to get what they are looking for. If you have a poorly designed site, you may be losing a lot of customers. Can you guess what will happen if a customer lands on your site and is unable to find what he is looking for? He is likely to leave your site and may never come back to your eCommerce site. A good easy to navigate website with pleasing and easy to read fonts can help you grab more sales.
Segmenting your products properly can be one of the wisest decisions to improve the conversion rate of your eCommerce store. Avoid putting too many different products on each page as it may get too confusing for the visitors. Categorize the products properly so that the customers can find them easily. Figure out the right balance between text and visuals.
5. Engage your visitors via live chat
One good way to engage your online visitor other than email can be live chat. When a visitor arrives on your eCommerce store, you can engage the shoppers via live chat so that they can interact with a live person and clarify their doubts. There are several different types of live chat tools available in the market. You can integrate it into your website to facilitate direct conversations with the visitors and address their concerns in the right manner.
6. Optimize your website for mobile
Nowadays, people love to shop online using their mobile devices instead of desktops and laptops. Hence, it is important to make your eCommerce website responsive so that no matter what device the user access it on, it works well. Optimizing your online store for mobile means more conversion rate. It can be a good idea to look for an experienced eCommerce website development company. It will help you get a responsive website.
7. Reward your loyal customers
If you focus on customer retention, you can increase your conversion rate. Most of the eCommerce store get 22% of the sales from return customers.
Don’t you think that rewarding your loyal customers would help to increase your online sales? Big spenders would be pulled towards your online store through customer loyalty programs.
Automated reminders can be sent to your frequent buyers and they can be provided with free gifts or discount coupon codes or even point-based programs. It can be used to grab their attention and make them feel special. You would surely see more sales from such customers when you think of this kind of rewarding strategy for your local customers.
Related Reading: 10 Common Ecommerce Problems & Mistakes One Should Avoid In 2020
Now that you have a list of tactics that can help you increase your online sales. You can try a few of them and start making more sales for your online sales. Try experimenting with some new marketing strategies and you’ll surely be able to generate more traffic and increase online sales with minimum spending. Whether you want to develop a new website from scratch or need to redesign an existing one, Solwin Infotech is there to help. Get in touch with us now and we shall be glad to assist you with the best solutions.