Today, almost all kind of businesses have an online presence, and the retail business is no exception! Brick-and-mortar retail store owners follow suit and have started to sell the products online. In a way, they keep the pace with the cut-throat competition. A well-built eCommerce website can provide them a robust solution to meet this objective.
If you are thinking of starting an eCommerce website, but stuck at finding the right eCommerce platform that is flexible and offers a plethora of features, Magento could be your answer. An advanced eCommerce platform, Magento has been designed for the people who are not expert in coding, but very much interested in managing their eCommerce websites. Magento is integrated with technological advancements and offers various facilities like powerful marketing, search engine optimization, catalog management tool, and much more.
It is equipped with the advanced tools that not only make the website management flexible but also enable you to keep a track on the user’s activities, and other functionalities of your online store.
So, Magento is the best solution for establishing an online store. Here are some of the tips that you can use whenever you opt for a magento store.
Let’s dive in the aspects that can enable you to make the most of this thriving eCommerce platform. We’ll start from scratch.
Start a Magento website (step-by-step)
Online trading has become a trend in recent years, and why not? Shoppers like it and the retailers can readily manage online processes with the help of an eCommerce solution like Magento. Whether you are planning to start an online store or already running an eCommerce website, Magento is the best tool for creating and managing an eCommerce website. It is the right time you should use this platform for building a new store or switching your existing eCommerce store.
Here is a step by step guide for starting a Magento store.
Step 1: Choose a unique domain name
If you want to stand out in the digital crowd, pick a unique domain name that represents your brand or product at a first look. It can involve your web address and brand name. A domain name is the first step towards building an effective online presence, and therefore, you need to choose a name that is short, catchy, and easy to remember for the users.
A unique domain name has several benefits like:
- Your brand is easily identifiable and it sustains for a long time in the space
- You can gain useful email addresses associated with the same product line or domain
Step 2: Buy Magento installation package and host the magento files
Next step is to implement the Magento installation package through the supplier. Then put the Magento files on your server. It is advisable to contact a reliable Magento development service provider for the faster and proper installation.
Step 3: Choose a Magento template of your choice
Build an amazing website by displaying your products with the Magento templates. You are coming closer to the final steps in the process. Just don’t forget to take assistance of a reputed Magento web development company. It can give you a clear idea of the most suitable templates for your business model. What’s more, you can readily integrate Magento 2 extensions on your website for enhancing its functionality.
Step 4: Pick a design aligned with your brand
Now, you need to choose a design that matches your brand or products. Pick the same color theme as your business website and customize the design.
Next, it’s time to show your creativity. You can make your online store attractive with amazing Magento templates. Here, it is better to hire Magento web developers for the following reasons:
- They can keep your online store as simple as possible with easy navigation.
- Make your store capable of providing the best user experience.
- Make your online store user-friendly by eliminating complexities.
- Curate an impressive layout with a clear and visible product’s information.
What’s more, your website should be integrated with a clear map and link navigation to inspire users to purchase and explore the products. Keep the colors, fonts, and layout simple and visually appealing.
Step 5: Immigrate and import your products
It is a simple step that facilitating you to manage your warehouse effectively. The information related to the product like name, type, characteristics, quantity, and price should be correctly mentioned. It helps you a lot in the sales process and you can gain users easily.
Step 6: Set up the installation mode
In this step, you have to prepare for the installation mode pertaining to your online store’s requirements and get ready to launch your eCommerce website.
How to manage your eCommerce site?
Once you have an online store, make sure that it is working seamlessly; hence, management of an eCommerce website is vital in the process.
Manage website with CMS
Get a full-featured, eCommerce-related Content Management System (CMS) for easy & effective management. It will help you manage products effectively with its advanced features. You can keep track of products, categories, edit pages or launch a blog. Furthermore, it provides a number of options that will display with the products on the websites like SKU, prices and the images.
Connect with leading service providers
With the help of Magento, you can easily reach out leading shopping service providers like PayPal, mail, Google shopping, QuickBooks and more. You get so many options on Magento when it comes to integrating the payment gateways and as a result, your website can offer all the available payment options to the shoppers.
If your online store is associated with the leading gateways like PayPal, Braintree, Stripe, Apple Pay, Pay with Amazon and much more, you are giving good choices to your customers. They can choose one that suits them and can shop easily.
Orders and inventory
Opening an online store brings countless orders on the table, hence, effective management of order and inventory is the key. A lack of planning may lead to a number of issues related to the orders and customers that you won’t be able to solve. So, it is important that you use fast and advanced eCommerce platforms like Magento for effective inventory management.
You can easily manage your processes and products on Magento store with complete peace of mind. It offers several handy features that boost sales, simplify complications and finalize orders quickly.
Incorporate shipping integrations
If you own an online store, shipping is the most valuable part of the selling process. You need to pick the right shipping integrations that attract customers and keep them satisfied in the long run. Choosing a shipping option can be tricky, it is largely depending on your product, business model and the target audience. As a powerful eCcommerce solution, Magento has the power to fetch the customer’s data and taking your online store to the next level.
First, start small, stick to the domestic market before you launch your store internationally.
Here are some useful tips that you need to keep in mind before selecting the shipping options.
- Research your competitors’ moves to get useful information and insight about the functioning of eCommerce business.
- Specify your shipping policies clearly, it will help gain more customers, and they more likely continue purchasing from your website.
- Last but not least, dig more information about the competitors like what are they doing to boost sales, whether they are charging for shipping, etc.
Since customer satisfaction is vital in business, you can offer free shipping to earn more customers. According to a study, high shipping charges is the top reason customers ditch the cart.
So, why not go for a free shipping method? It can boost up an average order value and you will attract more customers.
Set up tax structure
Finally, it’s time to think about taxes from a business perspective, so talk to the tax expert. You will get your tax ID and it is recommended that you clear your doubts related to the area’s classes, rates, and structure. Taxes can be varying depending on the location. Believe me; it will save your time, money and complications.
Check out the analytics aligned with your platform
Magento offers basic metric features like the visitor’s conversion, average revenue per customer and the most popular products. Check out a platform like In-store to know what exactly your customers want?
Furthermore, on the safer side, you should integrate Google Analytics that gives a detailed report about sales and customers. You will get to know what exactly your targeted customers are looking for, and where do you stand in the market?
Google Analytics offers you the following features that help you expand your business:
- Know more about your target
- Keep a track on your existing customers, what they are doing and when they
- You get to know what visitors expect from you
Protect your website with SSL certification
SSL stands for Secure Sockets Layer. They are mini data files that join a cryptographic key to the organization details.
When you install the certification on a web server, it activates the padlock and https protocol and your customers can verify the originality and authenticity of the brand. It also ensures that the transferred data between the website and the customer is fully encrypted, eliminates the risk if intruding and offers a secured connection from a web server to a browser.
Usually, SSL is used for securing credit cards transactions, data transfer, and logins. But recently, it has started gaining ground as a preferred platform for securing browsing of social media sites.
Magento can do great wonders with its advanced open source technology. It can meet the dynamic requirements of your Ecommerce business and capable of marketing products all over the world. It is a highly adaptable, versatile and user-friendly eCommerce solution that offers tons of features on a single platform. So choose Magento for making things easier for the owners and customers.
Here are some of the benefits of is an open source platform that is making big in the world of online shopping.
Key Benefits of Magento Platform:
Customize your web design
Every product is different in its own way. You can do a great CSS with Magento according to your products. Whether you have a clothing brand or footwear, curate an amazing look of your website with the latest templates’ integrations offered by Magento. The Magento team supports and gives great insights into the latest web trends and related tips.
Mobile and user-friendly
One of the prominent benefits of Magento is that it works amazingly on mobile versions. It is known for keeping track of what’s new in the mobile design and providing advanced SEO solutions. Nowadays, people tend to use smartphones for shopping online so why not provide them with an excellent shopping experience with the support of Magento. Mobile users expected to have a great experience when they land on a certain eCommerce website, magento offers it all. It is an up to date with the latest SEO ranking factors and offers great URL structure and much more.
The Magento team has set a high standard when it comes to web page loading. It aims at providing the fastest loading of web pages so that users can buy products easily and faster.
Spacious eCommerce platform
Magento is a powerful platform that supports up to 500,000 products on one site and manages 80,000 orders per hour.
It clearly states that Magento offers a lot of space on the shopping carts. As the platform is offering good storage, it has some special hosting needs for optimum performance. You might have to pay more for the services.
Save time and money
Magento is an open source solution, which comes with a collection of custom extensions created by a worldwide developer community. It means, if you use Magento, you can use various shared tools that save your time and money. You can utilize them in other core activities of your business. Being associated with Magento offers so many benefits like you get advanced tools and features developed by a huge and growing community of developers.
Thanks to advancing technology, we have many eCommerce platforms available today. But, Magento has maintained its top position with excellent functionality and a rich collection of extensions. If you want to boost your business online, Magento should be your choice.
At Solwin Infotech, our expert Magento developers have hands-on experience of using Magento 2 framework for developing the next-gen eCommerce websites. Just share your requirements at email@example.com and our consultants will get back to you shortly.