Google AMP for Magento
October 16, 2019 Sanjay Dabhoya

60% of mobile users expect website pages to load in less than 2-3 seconds.

Users hate slow-loading content and web pages while shopping online. Ecommerce business owners look for the best ways to make their website load faster on mobile devices. Magento eCommerce business owners try different ways to get a fast loading online website.

Google AMP for Magento can help to improve user experience and help eCommerce businesses grow.

If you have an eCommerce website, you may be looking for different ways to boost the speed of your website. Google AMP can be the best solution to provide a faster-loading website experience to your end-users.

Wondering what is an AMP website? Well, Google AMP helps to make the web pages load faster. It assists both in marketing and search engine rankings. It offers a flexible layout for the eCommerce websites, and allows the website owners to showcase their products and services the way they want to.

SEO Marketing


How does AMP project make the web pages faster?

AMP is an open-source project that makes mobile-optimized web pages load faster so that user experience gets improved. It simplifies HTML pages as it includes three major parts:

  • AMP HTML: Similar to regular HTML pages, it doesn’t allow specific tags. Programmers can follow AMP HTML required markup on the AMP project easily.
  • AMP JS: Third-party Javascript is not allowed in AMP. Developers can use custom JS libraries offered by the project to build rich content.
  • AMP CDN: It fetches AM-enabled pages, cache them, and optimize their performance too.

AMP is nothing but specially made to make the pages on a website load faster. It allows the web pages load a cached version of the pages hosted by Google. Cache requests your server to update the content of web page and transfer it to a user.


How do AMP boost Magento eCommerce website performance?

Accelerated Mobile Pages (AMP) are specifically designed to make the mobile pages faster. Being a simplified version of HTML code, it allows only specific elements that reduce the page loading time. It is a known fact that AMP pages load 3 to 7 times faster than regular versions of web pages.

AMP offers a lot of benefits by enhancing the customer experience and boosting revenues. There are a lot of SEO advantages provided by AMP for Magento eCommerce stores.

eBay had been a pioneer in implementing AMP web pages for the eCommerce website. AMP supports a lot of important elements for home page, category pages, and product pages.

Magento websites can be customized using HTML, JS, and CSS available in the AMP library. Essential elements such as banner images, videos, and products can be made to load incredibly faster using AMP.


User experience:

The first and the foremost benefit of AMP is user engagement. AMP helps to load the web pages faster and improve the user experience. With super-fast loading pages, you can elevate user experience and expect a great number of satisfied users on your site for a longer time.

Also Read: PWA Vs. AMP: What Should You Choose?


Mobile Optimized:


Most of the mobile websites are slow when they have a lot of elements on different web pages. This can hurt the conversion rates of the websites. Most of the website owners face the problem of low conversion rates as mobile shoppers abandon their carts.

AMPs are designed to block the bloated elements on web pages, and so, they are known for delivering the best shopping experience. With Google AMP sites, customers can enjoy a frictionless shopping experience online.


Quick loading:

Website Speed and UI

One of the major benefits of AMP pages is that it makes the website load quickly. Users may be turned off if your site is slow to load.

With AMP, users would be able to access all the web pages on browsers quickly and this will enhance the user experience. Quick loading content will keep you and your users happy all the time. You can enjoy more conversions with fast loading web pages.


Increased Visibility:

Do you know that Google AMP makes your website rank higher in Google and other search engines?

SERPs love AMP pages and you can expect better visibility with it. Such websites improve page loading speed and mobile-friendliness, and so, you can easily stay ahead of your competitors with Google AMP.


Is it a good idea to implement AMP for your website?

Now the question is: Should you adopt Google AMP for your site? Well, with so many benefits of Google AMP, you cannot ignore choosing it for your product, website or blog. It is advisable for building two different websites so that one of them can take care of the AMP features.

We have a team of expert web developers to help you make the right decision. We can help you get an AMP website up without any hassle. Get in touch with us to know more about Google AMP and how it can help your business reach its goals with minimal investment.

Also Read: Advantages Of Using Magento For You Ecommerce Store 

Categories : Magento Web Development

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Mayur Dhudasia

Mayur Dhudasia is a technologist, leader and the head of Magento development team. He has more passion than his experience. He has a happy smile in his face always!

Read more posts by Mayur Dhudasia

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