Magento 2 Checkout Page
August 16, 2019 Sanjay Dabhoya

Are you worried about the conversion rate of your website? Do you want to increase your sales and profits? If you have a Magento eCommerce store, you would need a smooth checkout process to improve the conversion rate.

A complicated checkout process can increase the abandonment rate of your eCommerce website. Customers demand an easy and fast checkout process.

Well, there are several options to help you design an engaging Magento 2 checkout page for improving the conversion rate of your website.

Magento one page checkout extensions can help you retain your customers. There are a lot of Magento 2 extensions available to improve your sales and increase your customers.


How Magento checkout extensions can improve your sales?

It may be quite fascinating to see such words on the screen while checkout: “You’re just a click away” or “easy steps for checkout.” Customers would be happy with such an option on your Magento eCommerce store.

In order to pull the attention of more and more customers, you should choose the right extensions for your Magento eCommerce website.

Magento 2 checkout page extensions can help you gain quick attention from your users. One-step checkout can be a good option to increase your online sales.

Optimizing the checkout process will boost your sales. Along with such extensions, you should personalize the content, manage the inventory and shipping should be done properly. It will provide the best user experience to the shoppers.

If you want to take full advantage of Magento’s features and functionality, you need to design your website keeping in mind the target audience.

Users would not like to waste time on the checkout process once they have decided to purchase particular products from your online store.


How important is a well-designed Magento 2 checkout page?

While designing an eCommerce store, many people think that once the customer has clicked on the “Buy” button, they would surely make a purchase. The fact is that the “Add to cart” option does not guarantee a purchase. Even after the products are added to the cart by customers, there is one more hurdle for eCommerce store owners – the checkout page.

According to a recent survey, 36% of the users leave the website without making a purchase while they reach the checkout page. Reason – The checkout process is not easy to understand.

The complicated and time-consuming checkout process can be frustrating for the customers. You could be losing a lot of business and revenue if the checkout process on your website is not streamlined.

Do not worry if you want to improve your conversion rates for your Magento eCommerce stores. There are several options to improve your sales.

You can look for an experienced Magento development agency to help you choose the best tactics to make more sales.

In this blog post, we shall throw some light on the tips and tricks to increase your conversion rate by designing an effective Magento checkout page:


1. Transparency in the costs

Be as transparent as possible about the prices of the products. Nobody would like surprises at the time of checkout.

If the shipping or handling charges are applied, make sure that you mention the same on the products page itself so that the customers are aware of the same.

If you offer, free shipping, you should mention the same on products as well as the checkout page.


2. Avoid redirecting users to a different payment portal

Users may not be comfortable with a different URL and some of them may be reluctant about entering their payment details on a different portal. They may feel suspicious to put in their credit card information on a new website.

Make sure that your domain name and checkout page URL is similar so that the users may not get turned off.


3. Guest checkout option increases sales

guest checkout page

Some customers do not wish to register on websites and portals as they think they would get a lot of notifications from the site. Some others do not wish to spend time registering on portals.

A few customers who may want to make a one-time purchase may not be comfortable registering on your website.

Offering them a guest checkout option can be a good idea. You would see a boost in your sales and conversion rates by providing a guest checkout option on your website.

Also Read: What Are The Latest Magento Development Trends?


4. Make the forms as easy as possible


Who would like to spend a few minutes entering the personal information that is not mandatory for making a purchase? Keep the forms precise and collect only mandatory information. Lengthy forms can be turn off by your users. Try to keep the forms as short as possible.


5. Send reminders to customers for abandoned carts

Just because a customer left your website without making a purchase does not mean that he would not return.

How many times did you add a product to your cart and then got busy with another work?

Sometimes, the customers forget to complete the purchase. Sending email follow-ups to the customers can be a good idea to grab their attention to your store to make a purchase.

Magento ecommerce store owners should send email or SMS reminders to such users. Automated emails can be set for personalizing the messages sent to the users who abandon their carts on your ecommerce website.

Related Reading: How To Optimize Magento 2 Order Management Process? (For Customer Satisfaction)


6. Responsive website

Mobile Friendly E commerce Site

Mobile Friendly E commerce Site

You could be losing a lot of business if your website is not optimized for mobile devices.

The user may try to access your site from different mobile devices, tablets, smartphones, desktops, or more. A mobile-optimized website that works seamlessly across different platforms can help you boost your sales.

You should ask the Magento website development agency to make your website optimized for mobile so that the user experience is great no matter what type of device the customer accesses it on.


7. Offer advantage to returning customers

If your user comes back to your website to make another purchase, you should offer them the auto-fill option of the forms as they would be happy to see that.

Auto-fill option of their personal information will make them feel special and they would love to shop from your Magento online store.

There are several Magento extensions that save the customers’ information and the same is reflected whenever the user comes back to the store.


8. Showcase Trust Sign

The trust factor is really important in the online store checkout process.

If consumers do not believe that their personal, and financial information is secure then they are definitely not likely to purchase from the store.

Noticeably display the trust sign to give consumers peace of mind while checkout. Showcasing these symbols throughout the process gives some confidence in the brand or store that they are using. Moreover, it also displays the security that the store provides.

Just like Flipkart showcasing Assured trust signs on the various products.

Trust Sign


9. Display Progression Indicator

The Process indicators showcase which step you are right now in the checkout process. This is helpful for the customers because they easily know how many steps are remaining. So, they will get an idea of how much time it will take to finish the whole process.

Generally, it is more suitable for complex and lengthy checkout processes, however, it is also useful for single checkouts too.

Progression Indicator

This structure will make it easy for customers to checkout on the store. Go through the Progress Indicator tutorial for more information.


10. Use Data Validation and Input Error Notification

Insert data validation and notification on input errors to the checkout process. It will decrease errors during the checkout process and get more perfect consumer’s details.

By this validation feature, you are ensuring that consumers insert correct information.

data validation

It is also useful for consumers while entering information by knowing which fields are not properly inserted. So, they did not face trouble with product delivery.


11. Provides a One-page Checkout

For making the checkout process easy, the great method is by providing one-page checkout. The payment procedure also becomes easier.

Generally, the one-page checkout permits customers to fill the data in any sequence, as all the form fields are on the single page. Moreover, it also saves time to load different payment pages.

Moreover, you do not need to navigate through multiple pages and steps. It helps to boost conversion rates and greater revenue.


12. Do Not Surprise Consumer with Additional Costs

Inserting unexpected costs at the time of buying makes the customer in a dilemma in the purchase and whether they proceed or not. Perhaps, they may discard the product when they come to know extra text money or another cost.

Rather than proving the checkout time, provide the information such as shipping cost, texts, and various other fees on the upfront. So, consumers know the full price in advance before going to the checkout process.


13. Use Emotion to Connect with Consumers

Showcase some sense of emergency to curious the customers for buying the product. Furthermore, by connecting consumers emotionally with the products, you may convince your consumers to purchase the product and build a better conversation.

You can provide some limited offers on the products. Or tell your customers like this product is no longer available, the deal will be finished soon, and many more other things. So, by getting through this consumers are immediately likely to buy that product.


14. Permit Customers to Print Or Email their Cart Option

It is great for you to give this option to your customer, because in some cases when they are purchasing for another person, it requires the other person to sign off on the purchase or other thing that forces them to stop the checkout process.

So, you have to make sure that if there is a problem with it, then give them essential tools to make this process easy. Providing an option to Email their cart is a good idea.


15. Approach Exit-intent

By collecting feedback and review from the customers you can get an idea of why they exit the checkout process.

And from this, you can analyze the feedback and make a strategy according to that response. You can enhance customer support. You can also know about design changes if needed and adjust fields to optimize the process.

Use exit-intent popups, followed by Email and various methods for getting feedback from consumers to know reasons for quit checkout.


16. Display Pre-order Availability

Pre-order availability is a great option to improve better checkout page conversion. If your visitors are pre-ordering a particular product, then let them know when it will be available in the future.

You can also release dates on product availability. Nowadays, Flipkart provides pre-orders from its website and buys that product when it is available.


17. Insert Product Ratings

Nothing is more important than product reviews and ratings about the products. Generally, most people like to go through ratings and reviews before purchasing the product from the online store.

Product Ratings

If some products have negative reviews and low ratings then people do not like to buy that particular product. So, for more checkouts on your online store, you must take care of product ratings and reviews.


18. Provide Gift Wrap Option

Providing gift wrap options for products is a great thing. Any small thing that can give you a personal touch and customers can save their time while online shopping. It is really valuable and remembered online shopping for customers.


19. Offer Free Shipping

Free shipping is a highly popular option for online shopping, where consumers do not have to pay any extra shipping costs. Free shipping attracts more and more customers because they love free shipping.

You can also provide free shipping with some amount of product purchases from your store. It will give you more revenue and help in a better checkout process.

Shipping Extra

Let me give you an example, a $250 product with free shipping has more chance for a better conversion rate rather than a $230 product with an additional $20 shipping charge.

Around 86% of people like to buy products that have free shipping.


20. Let Users Setup Notification Alert

If you provide a customer to create an Email and text message alert on the store then it will boost the chance that they will return back to your store and purchase.

For instance, the customers may be asked to notify them whenever the product is almost out of stock, or else notify them when similar products are available.

So, using this notification alert you can provide a great customer experience.


21. Showcase Product Videos

Using a product video, you can provide a piece of detailed visual information about your product and bring your website to the next level. You can showcase a short video including a 360-degree view of the product with proper description, features, how to use the product, and various other things. Most importantly, a video can gain more visitor’s attention compared to a simple product image.

Important Reading: How To Add Product Videos In Magento 2 Store?


22. Provide Return Policy

Generally, customers feel secure when they look at the return policy on your Magento 2 product page. You can highlight the note like ‘Return product if you don’t like’, ‘30 days return policy’, and many more that gain your visitor’s eye with the guarantee.

return policy

If you are not providing this guarantee, then your customers will avoid purchasing a particular product. And, the return policy helps your customer to make quick purchase decisions and complete the checkout process on your Magento 2 store.


23. Live Chat Support

Live chat has become a prominent contact method for online shopping nowadays. Approximately 46% of people prefer live chat. There are various benefits of having a live chat to optimize the checkout process in your online store. Most importantly, customers can have purchase-related queries responded to on the spot.

It also helps you to boost customer satisfaction rates on your Magento 2 store. In addition to this, the live chat provides a higher customer satisfaction rate of around 73% compared to other customer service channels.


24. Mobile Adaptability Is Essential

Presently, smartphone users are increasing rapidly in the global market. In this case, to keep your visitors satisfied, you have to choose a responsive and mobile-friendly theme for your Magento 2 stores.

You have to design your product web pages for providing easy navigation to your customers on every size of the screen. It improves the user experience.

Also Read: How To Optimize Mobile Page Speed [Actionable Strategies]


25. Cross-sell and Up-sell

The cross-sell and up-sell products display relevant items like a combo on their product page or offer page. Moreover, there are several advantages of cross-selling and up-selling that help you to boost sales revenue, enhance customer satisfaction, ensure Customer Lifetime Value(CLV) using complete integration in a customer’s business.

Let me give you an example, a sales representative at an electronics company suggests that the customer buying a digital smartphone also purchases a headphone with it. Sometimes, cross-selling is beneficial for both you and your consumers.


In a nutshell

While designing the Magento 2 checkout page for better conversions, make sure that you step into the customers’ shoes and see what it is to make a seamless checkout.

With minimum efforts and time, the user should be able to place an order without any hassle. Hire the best Magento experts to make your checkout seamless and user-friendly.

Categories : eCommerce, Magento Web Development

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Mayur Dhudasia

Mayur Dhudasia is a technologist, leader and the head of Magento development team. He has more passion than his experience. He has a happy smile in his face always!

Read more posts by Mayur Dhudasia

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