Magento is a popular e-commerce platform that is used by millions and billions of users worldwide.
It offers cost-effective e-commerce website development for small and large businesses. E-commerce industry grows at a rapid pace and there are a lot of changes brings in every year. Highly interactive and engaging websites can be built with Magento.
Although there are hundreds of CMS available, Magento is a preferred choice of several developers and business owners worldwide. As it comes with a lot of advanced features, it is a trusted choice of several users.
If you want to build an effective feature-rich website, you need to look for the best Magento development company to help you get the maximum value for the money you spend.
Magento Development Trends for 2020
1. Include AI & Chatbots
Artificial Intelligence is here and it already lures a lot of users across the globe. AI and Chatbots have been channelizing the growth of the e-commerce industry. Online stores that have been using this technology have enjoyed a lot of gains.
AI helps brands target their specific customers and helps in delivering a personalized shopping experience. This revolution results in the growth of the e-commerce sector.
2. Personalized Experiences
Modern customers expect personalization while shopping online.
As e-commerce is a highly competitive field, you need to focus on delivering unique personalized experiences to the end users. Magento e-commerce stores can create customer specific discounts and coupons to pull the attention of a lot of users.
🎄🎅#Christmas countdown is started! ⏲️
We want to celebrate🎉 this festival by giving you a 3⃣0⃣% discount on our all #WordPressThemes and #WordPressPlugins.#Offer is going on! Save big ✅ https://t.co/yfi3jTEGDp#ChristmasHamper #ChristmasIsComing #Christmas2018 #Deal
— Solwin Infotech (@SolwinInfotech) December 15, 2018
You can seek help from an expert Magento web development company to help you get the best ideas for delivering personalized experiences to the users. AI and machine learning can be used for personalization.
For instance, sending emails or SMS notifications to users based on their shopping trends. Shooting SMS to female customers about women’s perfumes offer can be a good idea. Push notifications are a hot trend these days that track the users’ activities and send alerts to urge them to buy products and services.
3. Smarter Organic Searches
Your job isn’t finished with Magento e-commerce development. You cannot sit back and wait for sales once your site is created. You will have to make your website rank higher in Google and other search engines. As well as providing a smart search feature will help your customers find what they are looking for.
Ask Magento developers about offering filters, breadcrumbs, and auto-complete options to your website so that the visitors can dig deeper into your website. An easy to navigate website can do wonders to your business. The smart search feature will continue dominating e-commerce websites in 2020.
4. High-quality Images With Awesome Content
No matter how beautiful your website may be, you cannot generate results without good content and product images. So, it is important to create user-centric content to increase your conversion rate.
You can hire a professional photographer or click images of products from different angles to help the interested buyers understand what it exactly looks like. You can also use videos of products to improve your online sales.
5. Social Selling
Social selling is one of the popular Magento e-commerce trends last year. We can expect an increase in social selling sector in 2020 also.
Social media platforms are used by e-commerce giants to sell their products quickly. You can promote your products on social media and also use paid advertising to earn more revenues for your e-commerce business.
6. Push Notifications
Pop-ups and push notifications are a great way to increase your user base. You can send personalized messages to a specific group of customers and potential clients.
Studies have proved that push notifications help to increase sales. You can hire Magento developer to get an idea about push notifications to engage your audience. Decide when and how frequently you should send such notifications.
7. Voice Input Technologies
With the growing use of Siri, Alexa and Google Assistant, it is important to make your products searchable with voice input methods. Voice search is one of the latest trends and it is expected to flourish in the coming years too.
If a customer enjoys a rich shopping experience at your store, he/she would love to visit your website again and shop for more products. It is important to hire the best Magento development company to develop an engaging website that keeps the users interested in your products or services.
No matter what your requirements may be, make sure that you hire the best agency for Magento e-commerce development services. Discuss your business goals with them and choose the right service provider who can build amazing websites without digging a hole in your pocket.
So, what are you waiting for? Talk to our expert Magento developers today and find out how to make more money with your e-commerce store.