Do you want to increase the conversion rate of your Magento store?
Are you looking for the best ways to boost your online sales?
Ecommerce businesses often look for optimizing the features for enhanced user experiences. Whether you are a small business owner or own a large eCommerce portal, you need to pay special attention to filter and sorting options for making it easier for the visitors to search for the products they are looking for.
A website with better filtering and sorting would enjoy more sales and profits as compared to the one that doesn’t have such features.
How Filtering and Sorting improve Customer Experience?
Sorting is a method in which the order of the products is placed to make it easier for the end-users to find the desired product. Some users may sort the products based on the price, while a few others may look for the newest launched items on an eCommerce store. You can choose different types of criteria for listing the products on your Magento store.
Filtering is a process in which the users can choose different criteria and filter out the required products according to size, brand, type, color, and more. Filtering the products on the eCommerce store helps to improve the product findability on your website or portal.
You may be selling hundreds of products under different categories on your Magento eCommerce store, but a buyer would not like to spend a lot of time to reach the desired product page. By offering to filter, you will be able to help customers save a lot of time. Visitors can filter the products based on different attributes, and make the buying decision faster. Sorting can help the eCommerce website owners add the products in an organized manner. It will make product searches easier for visitors.
If you are looking for the best sorting extension for Magento, it is important to pick the best one. Advanced Sorting is a great Magento 2 extension that allows you to exhibit the products in an efficient manner to boost your online sales. Being easy to install and manage, it is a trusted choice of several customers and developers across the globe. No matter what type of eCommerce store you may have, Advanced Sorting can be used to make the site user-friendly and maximize your ROI.
There’s no doubt that product browsing is the major part of an eCommerce website, but most of the eCommerce owners are not aware of the importance of filtering and sorting. Whether you own a small eCommerce site or a large portal selling thousands of products, filtering and sorting. It can be useful to enhance the customer experience.
Some essential tips for improving filtering and sorting for your Magento 2 store
1. Provide multiple viewing options to the users
Modern customers expect a lot of choices when shopping for products online. If you offer a lot of choices to the users, make sure that they are listed in an organized manner. For instance, if you sell pen drives from different brands, you should place them in a separate category with additional sub-categories. So that the users can filter them and land to the desired page with a minimum number of clicks. This will not only help them save time but also ensure a great shopping experience.
If you are not sure about how to add filter and sorting functionality to your eCommerce store, you can start with a grid and list view. Include basic filters to make it easier for the visitors to search for the right products they’re looking for. Customers should be able to filter the products by brands, size, category, and a lot of other options for the right buying decision.
2. Include a search bar
Adding a search bar is the first thing you should do while developing an eCommerce store. Though filters are important, a search bar cannot be ignored. The search bar offers a quick display of the products to potential customers. The users should be able to enter specific terms and see the relevant results instantly. For instance, if you sell televisions online, the user should be able to add the brand name or model name to get relevant results displayed on their screens using a search bar.
While designing an eCommerce store, make sure that your site has a search bar along with a filter option. This is a must for every online store to increase the conversion rate as well as profits.
3. Offer category-wise options
When a user searches for specific products, he/she should be able to filter the products with relevant categories. For instance, if you sell men’s apparel, the user should be able to filter the items using different categories such as size, material, brand, fit, and a lot more. It provides easy access to the right products customers want to buy and helps them save time and effort.
Using the right extensions can help you sort the products on your Magento store. Advanced Sorting extension for Magento 2 can make the process of product search easier for the customers. This is an easy to install Magento 2 extension. It is easier for the users to find the relevant products in your store.
You need to add Magento product filtering and Magento product sorting options to improve the overall shopping experience. When a customer is happy with the browsing experience at your store, he would buy from your eCommerce store regularly. You can enjoy repeated sales from happy customers. So, what are you waiting for? Improve the Magento product filtering and Magento product sorting options on your Magento 2 store and enjoy higher profits within no time.
If you need any help then feel free to contact us. We have a team of Magento experts ready to give you support.