The outcomes of Magento website development services are primarily related to how a good development process is established. With years of experience in e-commerce development, we have been studying that process regularly. The analysis and optimization of this process never stop. We target one hundred percent client satisfaction.
Even though this fork has no end to it, it is still simple at its core. It constitutes various steps that answer a straightforward question: How to develop a high-quality e-commerce website in Magento?
All businesses have a unique story. The audience and customers are also specific. Due to this reason, our first goal is to get familiar with our customers, target audience, business model, and channels.
The more information we get about your business, the more successfully we shall do the creative work. Having open communication during this phase is very important. According to us, this is among the most essential things in a business relationship. Above all, if there are no unresolved questions-then, we have a great chance of developing a website that shall achieve its goals.
Step 1: Magento website development planning
The building of any website starts with the planning phase. We analyze and conceptualize the information and ideas collected in the previous step and design a plan for the creative process.
This is the best moment for making decisions and assessing with regards to features flow, design, content planning, and development. Planning the website features before the design work provides the team with a bigger picture of the new upcoming Magento website.
Divide the timeline project into high-level milestones. Each iteration starts with the kick-off meeting. The features from the last iteration are evaluated and tested, and a particular number of new features are selected for development in the upcoming iteration.
The comprehensive research and planning phase is essential for starting a successful design process. For creating a seamless user experience, we need to analyze and understand how your customers interact with your website. Therefore, we use data from analytical tools that indicate the weaknesses and also help to know how the customers are really using the website.
We are ready to start with wireframing based on the gathered information. With the help of wireframing, we can focus on the main groups of the website content, user flows, and decide structure.
Wireframes must consist of a representation of all important pieces of the final website. We use interactive prototypes that we can easily share with our clients and team to understand this quickly.
Step 2: Magento website design
With the help of your visual identity, designers are creating a visual appearance of your future website. The designs at Solwin Infotech are not perceived as the everyday use of a graphic design-centered only around the visual aspects.
At the core of our practice of user-centered designs lies the heavy crunching of data and numbers, researching users, and analyzing how they interact with the website to provide them with the information they need or want.
We also pay special attention to industry best practices. After the completion of the design phase, the front part of development begins. Throughout the life-cycle of the project, designers try to provide quality assurance for the visuals.
By looking from the users’ point of view and placing ourselves in their shoes, we can achieve a user-centered design that is important for the success of every e-commerce store. We have a highly contextual design mentality that helps us build user experiences that are easy to use, which ensures that we meet the needs and desires of website users.
Nowadays, more than 50% of online traffic is accessed through mobile phones. All those mobile phone users are your potential customers. This is why we ensure that we are providing the best possible user experience regardless of resolution, device, or platform.
The designs at Solwin Infotech are all about conversion rates and how to help you grow your business. We focus on creating visually appealing e-commerce stores that welcome your users and convert them into customers. The main goal of the design process is to make the shopping experience natural and easy. This is because the users can focus on what is essential for them while enjoying the shopping experience from their homes or even while traveling. Reach out to our website to know about exclusive works.
Step 3: Magento e-commerce website development
Since we desire to establish an efficient process early on, we start with the development phase immediately after the planning process is finished. During this phase, the front-end and back-end developers collaborate in building high-performing Magento websites.
Continuous testing during this phase gives the surety that everything shall be delivered following the plan.
Some of the principles that we use in the development phase are:
Performance- We aim at achieving a fast website from day one. The solution for building a fast website is to design the theme and features by keeping performance in mind.
Best practices- We pay special attention to following Magento website development best practices to ensure that the system is easily upgraded and scalable. We do not use shortcuts in the development process.
Measure- At all the points during development, we differentiate assumptions from data-driven facts. Measuring the after-effects of everything that we do is an integral part of our working culture.
Tailored solutions over generic extensions- The overuse of Magento extensions are a plague for your business and your store. Poorly written extensions generally slow down the website and can also create security threats and slow down the maintenance process.
Keep it simple- Simple is not always quick. But you are keeping simple leads to the more effective fulfillment of the goals for your website.
Step 4: Growing your Magento website
The job is not yet finished when a new website is released. That time is the beginning of a new phase. The phase of growing your business and website. During this phase, we collect new insights on how visitors interact with the new website. Based on that data, we, in collaboration with you, set new goals for the ongoing optimization.
The primary goal of this constant and continuous process is to make the site easier to run and the customers happier and willing to purchase more.
Step 5: Search engine optimization
In the years of SEO practice for e-commerce businesses, our clients have never been affected by the Google penalties. The reason behind this is very simple- we never break any rules and guidelines issued by Google. We take your website and your business very seriously. In other words, this is the reason behind us ignoring Shortcuts and creating improvements that pay off in the long run.
On-site SEO- Each month, we focus on one area of your website. We analyze all the aspects that can influence your SEO rankings, from keyword research to H tags, image ALT tags, titles, and content.
We make data-driven decisions and optimization after the analysis. With the help of this service, your website’s organic Search revenue constantly improves section by section, month in and month out.
Off-site SEO- We monitor your new backlinks every month to ensure that you are not gaining any wrong links. In case we observe any terrible backlinks, we disavow them pre-emptively before you get into a problem.
Step 6: Improving user experience
We use tools like Google Analytics and other devices at our disposal for making data-driven decisions on improving your users’ experience on the website, lower cart abandonment, lower bounce rates, and increased conversion rates.
Step 7: PPC management and advanced analytics
The significant difference between other PPC management companies and Solwin Infotech is that we are mainly e-commerce specialists. We primarily work with Magento e-commerce businesses which help us in concentrating on what’s crucial for your business. This approach provides us enough time to stay updated with the latest techniques and industry standards in e-commerce PPC management.
For capitalizing on the full potential of Google shopping, you need to understand the taxonomy of the product niche because it is advertising and ensure that the shopping feed structure is following the campaign segmentation strategy.
Using Google Tag Manager as a data broker, we perform reading each page view, user data, session, and interaction data to put that data to any number of channels. From universal analytics with custom dimensions and metrics to information-rich tracking pixels for social media networking and remarketing services for the upliftment of your user experience and sales. With the help of these tools, we collect data to help us grow your revenue.
Step 8: Reporting
Each month we create a report for you that includes an overview of all the actions that we take during a month, all of the implemented changes, and all of the data-driven results we got.
In addition, we also generate a report on how the changes we implemented in the previous month reflected your website’s revenue and performance.
The comprehensive research and planning phase is essential for starting a successful design process. With the help of your visual identity, designers are creating a visual appearance of your future website.
In conclusion, we have discussed in detail all the aspects related to the Magento website development process. We hope this article was useful to you and cleared out your doubts. If you still have some queries, feel free to contact us.