Do you want to attract more visitors to your website? Adding a blog to your Magento 2 store can help you drive traffic to your website. Blogging is one of the effective ways to engage the users and increase your rankings in the search engines.

Blogging ensures that you are active on the web. Magento 2 blogs can be used for providing information about products, services, and offers related to your brand. As there’s a lot of competition in the eCommerce industry, you can think of adding a blog to your Magento store to get amazing results.

1. Determine the advantages

Now that you are aware of the Magento 2 blog benefits, you may be looking for the best ways to add a blog. You can look for the best Magento development agency to help you integrate the right blog extension to help you add a blog where you can post content on a regular basis.

 
Communication with your audience – You can start posting blogs to initiate conversations with your existing customers or potential clients who may be interested to purchase your products and services. Provide an option to the users to leave comments or feedback for the blog posts. It can be a good idea to allow visitors to share blogs on social media too.

 
Improve online reputation – Magento 2 blogs helps brands build credibility among the readers. You can make your brand stand out of the competition with regular blogging.

 
Loyal audience – When you start sharing valuable information on your website, more and more visitors would be attracted to read it to gain insights on several topics. Blogging activities can help you build a large user-base.

 
SEO rankings – Running a blog on Magento 2 store helps to please Google and other search engines as they always look for fresh and new content. You can think of writing keyword-rich content to improve the visibility of your store.

Also Read: SEO Guide 2020 – 10 Pillars Of An Effective SEO Strategy

 
Support Social media marketing efforts – When you provide a social sharing button on your blogs, you’ll be able to reach a wider audience as the readers would share your blog on their profiles. Hence, start expanding your social media marketing efforts by having a Magento 2 blog on your website.

Did you know that blogging is a cost-effective way to increase your sales online? Unlike other marketing methods, it can help you get organic traffic and visits. Hence, Magento 2 blog is considered to be a free marketing platform.

2. Generate unique content ideas

 

 
The business benefits of the Magento 2 blog are promising. Merchants should look for unique content ideas to write blog posts for the website. It is important to add high-quality blogs to your website that engage the users. Try to solve the issues customers face or provide tips for using the products and services you sell. So, you can hire a professional content writer to create engaging posts for your Magento 2 blog.

 
Write a company story – Sharing your company history and the journey can provide insights about your brand to the customers who may be interested in purchasing your products. Show the members of your team and share their expertise. Also, create posts to let the users know about what you do and how you do it.

 
Discuss products – If you sell a wide range of products on your Magento store, you can compare different items and help the users understand which one is the best. Also, discuss the advantages and disadvantages of different products in blog posts.

 
Offer reviews – Having customer reviews on the eCommerce store is a must. People check ratings and reviews before making the decision of purchasing something online. Hence, provide real-life experiences about different products to engage potential customers. You may ask your buyers to provide detailed reviews for the products they’ve bought from your store.

 
Make important announcements – Have you revamped your website recently? Are you planning to run promotional offers and discounts for the upcoming season? If you want to announce special offers or discounts, write a Magento 2 blog post for it to let the users know about it. You can also post blogs related to change in company policies or returns/exchanges terms and conditions.

 
There are no strict rules for what kind of content you should post on your blog. You can try different categories and topics for the blogs and see what works for you. It can be a good idea to outsource content writing to an experienced digital marketing agency as they have huge expertise in online marketing for brands across different industries.

3. Install Magento extension

You can extend the functionality of your web store by installing the right Magento 2 extensions for your store. Advanced Blog Magento 2 extension can provide a great opportunity to the website owners to communicate with the visitors and existing customers. It creates a two-way communication platform to add a blog and manage it well on your own without any technical experience or expertise. It can be a good idea to hire Magento developers to install the best plugins for your store.

 
Features for your blogs:

• The basic elements of a blog are pages, categories, sub-categories, and comments.
• You can add images and videos to your blogs.
• Adding social media sharing buttons can allow users to share the content on their profiles.
• Admin can allow the users to comment on the blog posts.
• You can create as many blog posts as you may want to add.

Also Read: Top Magento 2 Extensions For Cross-Sell And Upsell Products [Latest Collection]

4. Monitor the effectiveness of the blog

Statistics and analytics can help you get an idea about the number of visits to your blog. Magento website owners can track the overall blog traffic, views per blog post, and social shares also. Further, always keep an eye on the top-viewed posts to know what works for you and what doesn’t.

Track the traffic sources to know where the readers come from. Blog admins can approve or disapprove of the comments left by the readers. Use Google Analytics to monitor the efficiency of your blog.
Get in touch with our experts to know how we can help you add the right blog to your Magento 2 store.