Magento 2 migration was a big decision. After all, your online business has a massive dependency on the technology stack you choose to run it on. While deciding the right technology, it is all about the rewards you get by choosing one particular technology. But what happens when the technology stack you chose has just got a new upgrade – a powerful one. For many people, it is a no-brainer, and they would jump right on to a decision. But no, you must know whether your business is ready for the big change or not. You must have the right reasoning, such as in the case of upgrading Magento 2 store. So, does your store needs an upgrade? And if yes, how should you know?
TBH, you would start seeing five particular signs that we would be discussing in the blog today. But before that, why don’t we start understanding Magento 2 and the “new” that the technology has to offer. So, let’s begin. Furthermore, you can jump right on to the signs section if you have already migrated to Magento 2.
Magento 1 vs. Magento 2
The major difference between Magento 1 and Magento 2 is that of experience. Magento 2 is truly new and improved when it comes to speed, SEO-friendliness, and user-friendliness; not only Magento 2 is unprecedented when compared to Magento 1 but any other eCommerce technology. Here are some other differentiating factors.
1. Architectural differences
Magento 1 is efficient, but it falls short when we talk about store performance. After a lot of received complaints regarding the issue, Magento 2 has come as an apt answer. Magento 2 can now be used with various new technologies, like Apache, Symfony, Ngnix 1.7, and also the latest version of PHP.
Magento 2 is efficient in handling 39% more orders per hour. It has a quicker server response time for catalog browsing and a 66% faster add-to-cart server response time. Checkouts are 51% faster. These stats are proof that the architectural changes in Magento 2 are making your stores more efficient in providing an amazing user experience on the site.
We all love that Magento 1 provides several 3rd party extensions. However, there is one prevailing problem. Two or more extensions try to rewrite the same functionality. The worse part is it can be solved manually, and for that, you would have to hire someone from the technical side with experience. It is time-consuming and puts a big burning hole in the pockets of small enterprises.
Magento 2, on the other hand, allows codes to overlap with the core code rather than overriding it. It makes Magento 2 extensions apt for people with less technical knowledge and has made their business life more comfortable and pocket-friendly. It uses HTML5, CSS3, JS to make sure installation and updating of these extensions are easy.
The dashboard makes your life so much easier. You can manage your multiple stores using Magento and perform various operations. No matter how much efficient the dashboard was on Magento 1, people found it difficult to use.
User-friendliness is not just the biggest trend when it comes to shortening the learning curve of the users but also for the enterprise owners, and Magento 2 has aced it with the new user-friendly, interactive, and powerful Magento 2 admin panel.
It makes it easy for you to find information quickly, makes navigation better, and manages your store efficiently.
Also, Magento 2 shows you lifetime sales, average orders, top search terms, revenue terms, revenue tax, last orders, and other things to improve your decision-making and bringing more ease to business operations.
There is not much difference between Magento 1 and Magento 2 in terms of SEO. But it is improved. You can now see duplicacy in the content; you can check canonical tags and avoid any duplicity in the content that can hurt your SEO. Magento 2 also enables meta tags for individual pages and is excellently optimized for mobiles, which boosts your ranking.
In Magento 2, the hashing algorithm is much stronger, which improves password management. Magento 2 supports Argon2ID13 through PHP sodium extension. It requires the libsodium library version 1.0.13 or higher. As password was not one of the primary concerns in Magento 1, and Magneto ending its support to Magento, it is one of the biggest reasons you must migrate to Magento 2. No updates, no security patches, buggy experience, and the site would be doomed. Using Magento 1 still is going to put your site under vulnerable circumstances.
The community edition is free to download. But there are price changes in the Enterprise Edition of Magneto2. Magento2 EE license cost starts at 22000 USD annually.
These were the 6 top differences between Magento 1 and Magento 2. Now let’s move forward to the signs that indicate you must plan to move to Magento 2.
Signs that will tell you to upgrade your Magento 2 store
1. Increased traffic on the current online store
As your business grows, the traffic on the site increases to the extent that the current online store is not able to handle it. As a result, your store starts rendering a poor experience to your visitors. This can hurt your SEO and also can crash your site. You might experience broken pages if you are using the old Magento version 2.3.1.
Factors such as site performance and user experience can hurt your brand reputation. In no time, people would start putting bad reviews on the side and start moving to the competitors. Before that happens, you must resolve it.
One way to do it is by increasing your bandwidth. Second, upgrade Magento 2 website before the bounce rate starts increasing. Magento 2.3.2 has improved caching and database capabilities. It helps you improve the store performance and thus provides a seamless experience to your users.
2. Conversion rates are falling drastically
The conversion rate is very much connected to the site experience. People today take user-experience as a trusting factor for any brand. If you are getting a high rate of traffic, but the conversion rate is unexpectedly too low, it might be time you must consider upgrading it.
If you are using Magento open source, you would be surprised, but you are missing out on major conversion-driving features that are offered on magneto commerce.
With the help of Magento Commerce, you improve the site performance on your online store, assist your customers and retain them on the go. You get in-built gift card functionality, gift wrapping choices, marketing messages, and storefronts. Customized cross-sells and up-sell is a powerful feature you would not want to miss on.
3. Expanding business
If you are ready to conquer new markets, where you can introduce new products or commence selling to new customers, it is time to start considering an upgrade. To take full advantage of expansion, you must try out the 2.3.2 version of Magneto 2. It is developed for growing businesses and is hell-bent on providing you excellent service for business expansion.
The new, improved version comes with impeccable features that help you in the expansion of B2B and B2C businesses. It allows you to efficiently manage multiple sites and target different audiences. It also helps in selling the right product to the right visitors by offering them a personalized experience altogether.
SEO-friendliness of a platform is a must. With the help of Magento 2.3.2, you can now up to your ante in organic marketing too. It helps you to improve your sales figures by offering you multiple features for on-page optimization. It helps you connect better with your users and allows the implementation of unique and effective content practices and improves product findability.
The latest Magento version comprises modular content, preview, staging, and scheduling tools. It can help you to update your layouts and designs without any technical knowledge. There is automated segmentation functionality present in 2.3.1 that improves your customer experience and boosts your sales by improving your content management.
5. Order Fulfilment
People are growing impatient, and they want their products to be delivered within 3-5 days at their door-steps. To meet these expectations, you need to upgrade your operations drastically.
Increased number of customers and orders is not an easy task to handle. It will become a challenge to fulfill every order at the right time.
You can meet this situation by forecasting consumer demand. This feature helps you a long way and would not put any additional load on you. It would predict the market demand and go and would help you manage your resources better. But for that, you need Magento 2.3.2. that enhances database support, improves admin experience, initiates customer returns much faster, and helps you broaden your marketplace.
So, should you migrate from Magento 1 to Magento 2? Yes, Magento has ended its support to Magento 1, and now is the right time to make a move to Magento 2.
Should you upgrade your Magento 2 site to the Magneto 2 version 2.3.2? Use the five signs mentioned above to evaluate your business performance and upgrade before the damage is too much to your online reputation, user-experience, and SEO ranking.