10 SEO Ranking Factors To Boost Google Rankings in 2017
Now that you are done with developing your website, whats next? Next is catching Google’s ranking, which is quite tough. Make sure you read this article carefully so that you can understand the basics of getting in to Google’s ranking race.
At Solwin Infotech, we have got many online shop owners who succeeded their online business, but there are some, who failed to make the most out of Google. With every project, we analyze and track down the factors that boosted one’s online presence. We also keep track of those who failed to perform in Search engines. Hence, in this article we are presenting some necessary basic steps that needs to follow to achieve Google rankings. If you have missed any of them, this is the chance you can improve your website’s Google rankings. If those are too technical for you, Solwin Infotech is here to help you.
SEO is a gradual process and may take up-to months or years to get you good results. So do not panic, if you are not getting results quickly. Keep doing and you will see the results.
Lets go through the list now:
1) Well Designed Website:
It is very important to have clean and attractively designed website to get attention of your audience. Who does not like to get into the coolest showroom with best flooring lights and decorative walls? Same is the case with online store, let your audience at least bring to your desktop website with its awesome look.
2) Mobile Responsive:
With recent Google update, the big giant has made it clear that there is no room for websites which are not mobile-optimized. If you have not paid attention to your mobile responsive feature, its high time to ask your developer about it. We at Solwin Infotech offer mobile responsive designs and themes.
3) Onpage Optimization:
Ensure that you have listed the targeted keywords. Check its competition and impact on your website. You can check the keywords in Google Analytics here: Acquisition > Search Console > Queries.
Make a list of top ranked keywords and if you don’t know how to connect analytics and webmasters visit this link: https://support.google.com/webmasters/. Check if your product images have Alt tags and other meta data.
Sitemap is a crucial element to connect with Google’s algorithm. It is a file where you have to list all the web pages of your website. With the help of sitemap, you can tell Google and other search engines about organization and structure of your website. Submit the sitemap file in Google webmaster and monitor the index level.
5) Google Business:
Local SEO is very important from small to large sized business. Register your business in Google maps and help customers locate in your city. Operational hours, services offered and other business details should needs to update. Boost your local marketing efforts to step up the international market. At Solwin Infotech, we can assist you in registering your business on map.
6) Content Management:
Content still rules the list of Google ranking factors. Unique content with SEO optimized keywords will enhance your rankings. Remove duplicate content and improve quality of content on your website. If you own e-commerce website, try to write unique description for each product. Our content writer team can help you with this task.
7) Nicely Designed Blog:
Blogging is the best way to content marketing. With more and more interesting content on your blog, more pages are generated and indexed in Google. Do not just sell your products on blog, but try to provide interesting information which they would like to read and comment on. Blog is the best way to engage with your customers. Solwin infotech offers free blog deign plugin.
Download from here: Blog Designer WordPress Plugin
8) Social Media Networks:
How can we miss this channel of getting traffic. Establish yourself on all social media platforms like Facebook, Twitter, Instagram etc.. Post content using hashtags(#), polls and competitions. The more followers and fans you have on your social media, the more brand awareness you will have. Hire social media marketing experts for getting your business on social media with right strategies.
Internal linking, external linking play an important role in boosting your rankings. Use appropriate keyword enrich anchor text to give you more and more backlinks. Don’t give up your backlinking strategy as you wont see any instant results. There are lots of submission websites, you can submit your website using your targeted keywords and gain backlinks as much as you can. Remember overdoing may lead to Spamming. Google may penalize you for this. Our SEO experts is skilled at generating backlinks without getting penalized. Watch this video about overview of backlinks and its types.
Schema markup is microcode (semantic vocabulary) that is to be implemented on your website to help the search engines return more informative results for users. If you want to know in detail about this structured data, visit the central home www.schema.org
Gogole RankBrain: (One of the most important factor)
RankBrain is Google’s name for a machine-learning artificial intelligence system. It helps Google in interpreting the queries that people insert in search box that might not have the exact words that were searched for. Enge says that it is the third most important signal among 100s of signals of the search engine. Google has said that RankBrain runs on all queries including broad and generic keywords, but it has a big impact on long tail keywords. Here are those sources about the Google RankBrain algorithm.
At the end, I want to say that you should optimize your site according to these top 10 ranking factors. Remember that if you make your client like your content, you will get higher rankings in Google for any keyword naturally.
So, be real. Don’t use plagiarized content because readers hate that, use your own. Do more and more research and you will get the idea for fresh content.
Keep in mind above SEO factors and build your own strategy to surpass your most crucial competitors.
It’s your turn now.
Is it something you will try? Something you have tried? Do leave a comment.