12 SEO Ranking Factors 2018
February 7, 2017 Sanjay Dabhoya

Now that you are done with developing your website, whats next? Next is catching Google’s ranking, which is quite tough. Make sure you read this article carefully so that you can understand the basics of getting into Google’s ranking race.

At Solwin Infotech, we have got many online shop owners who succeeded their online business, but there are some, who failed to make the most out of Google. With every project, we analyze and track down the factors that boosted one’s online presence. We also keep track of those who failed to perform in Search engines. Hence, in this article, we are presenting some necessary basic steps that need to follow to achieve Google rankings. If you have missed any of them, this is the chance you can improve your website’s Google rankings. If those are too technical for you, Solwin Infotech is here to help you.

SEO is a gradual process and may take up to months or years to get you good results. So do not panic, if you are not getting results quickly. Keep doing and you will see the results.

Lets go through the list now:

1. Well Designed Website:

It is very important to have clean and attractively designed website to get attention of your audience. Who does not like to get into the coolest showroom with best flooring lights and decorative walls? Same is the case with an online store, let your audience at least bring to your desktop website with its awesome look.

Well Designed Website

Well Designed Website


2. Mobile Responsive:

With recent Google update (mobile-first indexing), the big giant has made it clear that there is no room for websites which are not mobile-optimized. If you have not paid attention to your mobile responsive feature, its high time to ask your developer about it. We at Solwin Infotech offer mobile responsive designs and themes.

Mobile Responsive Website

Mobile Responsive Website


3. The Title, and Meta Description Tags:

Yes, That’s True. Google still uses meta descriptions quite frequently.

The title and meta description tags help the search engines to understand what the page is about and index them accordingly relevant keywords. Try to improve your click-through rates (CTR) with better title and meta descriptions tags. It is the first thing visitor will check about your website in SERPs. There are thirty percent chances increases with the perfect snippet.

Title, and Meta Description Tags

Title, and Meta Description Tags


4. Onpage Optimization:

Ensure that you have listed the targeted keywords. Check its competition and impact on your website. You can check the keywords in Google Analytics here: Acquisition > Search Console > Queries.

Google Analytics Results

Google Analytics Results

Make a list of top ranked keywords and if you don’t know how to connect analytics and webmasters visit this link: https://support.google.com/webmasters/. Check if your product images have Alt tags and other meta data.


5. Primary, Secondary and Related Keywords:

Do keyword research to discover the words and phrases that searchers use to find the problems you are working to solve. And figure out primary, secondary and a set of related keywords of the searchers intent. Put them in your pages text content. Google will semantically connect those related keywords with the searcher’s query. There are some sites like Ubbersuggest, Keywordtool.io, LSI Graph that gives you relevant keywords suggestions.

Don’t use them in an embedded format such as infographics, video or any other visuals. It would not be considered as that’s actual content in this page.


Keywords research


6. Sitemap:

Sitemap is a crucial element to connect with Google’s algorithm. It is a file where you have to list all the web pages of your website. With the help of sitemap, you can tell Google and other search engines about organization and structure of your website. Submit the sitemap file in Google webmaster and monitor the index level.

Source: YouTube.com


7. Google Business:

Local SEO is very important from small to large sized business. Register your business in Google maps and help customers locate in your city. Operational hours, services offered and other business details should need to update. Boost your local marketing efforts to step up the international market. At Solwin Infotech, we can assist you in registering your business on the map.

Google Business Page - Solwin

Google Business Page – Solwin


8. Content Management:

Content still rules the list of Google ranking factors. Unique content with SEO optimized keywords will enhance your rankings. Remove duplicate content and improve quality of content on your website. If you own e-commerce website, try to write unique description for each product. Our content writer team can help you with this task.


9. Nicely Designed Blog:

Blogging is the best way to content marketing. With more and more interesting content on your blog, more pages are generated and indexed in Google. Do not just sell your products on the blog, but try to provide interesting information which they would like to read and comment on. Blog is the best way to engage with your customers. Solwin Infotech offers free blog design plugin.
Download from here: Blog Designer WordPress Plugin

Nicely Designed Blog

Nicely Designed Blog


10. Social Media Networks:

How can we miss this channel of getting traffic. Establish yourself on all social media platforms like Facebook, Twitter, Instagram etc.. Post content using hashtags(#), polls and competitions. The more followers and fans you have on your social media, the more brand awareness you will have. Hire social media marketing experts for getting your business on social media with right strategies.

Social Media Networks

Social Media Networks


11. Backlinks:

Internal linking, external linking play an important role in boosting your rankings. Use appropriate keyword enrich anchor text to give you more and more backlinks. Don’t give up your backlinking strategy as you won’t see any instant results. There are lots of submission websites, you can submit your website using your targeted keywords and gain backlinks as much as you can. Remember overdoing may lead to Spamming. Google may penalize you for this. Our SEO experts is skilled at generating backlinks without getting penalized. Watch this video for an overview of backlinks and its types.

Source: omt365.com


12. Schema:

Schema markup is microcode (semantic vocabulary) that is to be implemented on your website to help the search engines return more informative results for users. If you want to know in detail about this structured data, visit the central home www.schema.org



Make it secure with HTTPS. With secure HTTPS version of the protocol, your data is protected by encryption, data integrity, and authentication. Google has officially announced it as a ranking signal since 2014. As it was given less importance and said to be “lightweight signal”, Google admits it has become stronger overtime now.

Bonus Tip:

Google RankBrain: (One of the most important factor)

RankBrain is Google’s name for a machine-learning artificial intelligence system. It helps Google in interpreting the queries that people insert in the search box that might not have the exact words that were searched for. Enge says that it is the third most important signal among 100s of signals of the search engine. Google has said that RankBrain runs on all queries including broad and generic keywords, but it has a big impact on long tail keywords. Here are those sources about the Google RankBrain algorithm.

Source: bloomberg.com

In the end, I want to say that you should optimize your site according to these top 10 ranking factors. Remember that if you make your client like your content, you will get higher rankings in Google for any keyword naturally.

So, be real. Don’t use plagiarized content because readers hate that, use your own. Do more and more research and you will get the idea for fresh content.

Keep in mind above SEO factors and build your own strategy to surpass your most crucial competitors.

It’s your turn now.
Is it something you will try? Something you have tried? Do leave a comment.

Categories : Search Engine Optimization, Social Media Marketing, Tips and Tricks

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Anupam Bhagat


Anupam Bhagat is an SEO executive at Solwin Infotech. He likes to share his best practical knowledge about SEO, SMO techniques and strategies that generates result oriented leads, traffic and sales for business websites. In his spare time he loves to read about WordPress, SEO, and social.

Read more posts by Anupam Bhagat

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Comments  (104)

  1. Gravtar Gaurav Heera says:

    Hello Anupam,

    Amazing blog post I’ve ever read about ranking on google, because the way you describe all points are awesome. Really, informative tips you’ve mentioned in your article in simple way, yet effective too. Specially, point 7 “Nicely Designed Blog” blog should have a attractive look, because it is really main part to retain your visitors on blog.
    I must say you’ve done a amazing job with this. Thanks to share this information.

  2. Gravtar Sonali says:

    Hey Anupam,
    Amazing article , Focused on all the major ranking factors to rank high on google really an impressive one, I really loved your point of Google Business to do local marketing of your business, This is important which will help business to generate leads form local market and even in ranking high on google.
    Truly a worthy piece of content,, Please keep sharing like this.

  3. Gravtar Hung Pham Viet says:

    Awesome article about SEO.
    I have a plan to audit my website at beginning of this year, so this article is a valuable resource.
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  4. Gravtar Danish Haider says:

    Amazing article, covered all the major points that helps to rank high on google. Really worth reading it.

  5. Gravtar Mariya Adems says:

    Thanks for the article Anupam

    In backlinks point you have mention “directory critics” which is good for quality links.

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  7. Gravtar shreelatha says:

    Thanks so much for sharing. Your points are spot on especially our sites besides doing keyword research.

  8. Gravtar Maulik Shah says:

    All factors are important to get ranking in Google. Schema and Google Rankbrain are also important factors in rankings. It’s very nice article.

  9. Gravtar Madhushalini says:

    Hey man, I enjoyed the read alot! It was a great way to be reminded which technology is just about to kick in when we’re talking about search engines. 😉

  10. Gravtar Md Faruk Khan says:


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    Really, its superb.

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  11. Gravtar Shara Fetherolf says:

    Shouldn’t backlinks be higher than content management? Even the best content won’t be read if it isn’t found. Seems like there is too much empahasis on content and not enought on getting that content in front of eyeballs. What do you think? Alternatively, if you’re having difficulty with SEO, in terms of building back links or collecting content for your website, a new tool is out called, Bizstim Backlink Coalition. It assists bussineses connect with influencers in their niche industry. It’s totally free and white-hat. They are building their community right now, but the idea looks cool. Just google bizstim to find it. Thanks for the great information.

    1. Gravtar Post AuthorAnupam Bhagat says:

      Hey Shara, thank you for your insights. You have got the right point, backlinks work great to boost your rankings. But, What I want to suggest is, write the content worth sharing, that people can’t deny to link back or share in their group. In this way, you would get relevant traffic and backlinks too organically. No more tools required to build backlinks. 🙂

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