SEO copywriting for WordPress is of vital importance to stay ahead of the curve. Here are twenty tips for an effective content strategy on your WordPress website.
It becomes increasingly difficult for the companies to get and retain high ranking of their websites on search engines. The reasons are many but intensifying online competition, mobile-friendliness, and ever-changing SEO standards are to name a few.
Digital marketing agencies implement various techniques for their corporate clients to maintain their ranking on SERPs. Out of them, SEO has become a widely adopted online marketing strategy. The SEO campaign can be successfully run by incorporating the thoughtfully created content strategy. It is the best and highly efficient way to secure a top position for your websites on major search engines like Google.
Simply put, an SEO plan that is aligned with engaging and creative content can improve ranking and boost sales in a short time, as users prefer your website over your competitors and are more likely to become your customers. Undoubtedly, quality content plays a vital role in attracting organic traffic for your WordPress website. There, SEO copywriting for WordPress comes into the picture.
Thankfully, there are not any hard and fast rules for SEO copywriting of your WordPress website. So, all you need to keep several steps in mind for managing an SEO campaign with creative content.
Here we give a list of 20 handy tips to effectively implement the SEO copywriting for WordPress. But, before that, let’s understand two key concepts in brief- SEO and copywriting.
What is SEO?
SEO stands for Search Engine Optimization. As the name suggests, the SEO techniques are useful to optimize or improve the website’s positioning or ranking on search pages. Here, the web content is optimized by placing keywords smartly to secure a high rank and improve visibility of the page.
Though SEO gives results in a medium to long-term, it is one of the most efficient and cost-effective marketing techniques in the online world.
Specific keywords are identified by the webmasters for embedding SEO into your website or webpage. These keywords are found through intense research and data analysis. Therefore, it gives useful information about what users are searching on the internet or they want to get or purchase.
What is copywriting?
You might have heard of the popular quote’ Content is the King’, copywriting is simply a copy or content that is created to drive customers or targeted audience to particular products. It has been written with the marketing purpose and promotes the product and services. Catchy marketing copy has the potential of persuading customers to take the desired action.
What is SEO copywriting?
Good quality content can improve the ranking and visibility of the website. The major purpose of merging SEO with copywriting is to create a technical sound copy that search engine crawlers can easily read and understand. For example, if your WordPress website has an easy to read & high-quality content, chances are high to get a good position on search pages.
In SEO copywriting for WordPress, you need to focus on:
• Making a copy search engine friendly: Whatever it is you are writing on, it should be generic and gives accurate information about things that your targeted customers are curious about. A copy that addresses keywords and other on-page tactics is the perfect SEO-friendly copy.
• Make copy relevant to the brand: A quality content or copy is only useful when it is relevant to the brand or products. It should be justified by Google’s latest algorithm as Google changes algorithm time to time to ensure that the content maintains quality and is not plagiarised.
Tips for incorporating Content strategy with an SEO plan:
If you want to improve the ranking of your WordPress website through copywriting, you can just follow these simple steps.
1. Sound understanding of a service or a product
Before your writers write a copy, give them a detailed understanding of the products or services. You can also give them hands-on experience of certain products for better expression in writing. There is a specific purpose behind every written copy that compels readers to take action.
A well-written copy is a key to higher sales number. Writers must have good knowledge of the main aspects of the topic and the products. A successful copy fetches attention easily with intelligently curated content.
2. Keyword research
Keywords are the words that users type into a search box of a search engine. There are two types of keywords:
• Focus keyword: The main keyword of your copy.
• Long-tail keywords: This type of keyword is more specific and SEO- friendly. For example, if a user is searching ‘Diamond rings’, then ‘diamond rings’ is a focus keyword, whereas ‘Princess cut diamond rings’ is a long-tail keyword.
Keep in mind; long-tail keywords are more effective in fetching traffic to a website as compared to the focus keywords. They are specific and don’t support keyword stuffing.
For creating SEO-friendly content, the copywriter must do the keywords research. Tools like Google search, Google trends, Buzz word can help the copywriters in brilliant keyword research. Just put the keyword into the search box and you will see the keyword suggestions below the text on Google search engine.
You can also use Google Keyword Planner that offers accurate data of the number of times a particular keyword is searched monthly or yearly.
3. Competitive analysis
Competition analysis is a valuable part of SEO practice. To get SEO copywriting for WordPress that stands out in the crowd, you must know about the content that is already there and popular among the users. There are some useful and handy tools like Google Search, Mozbar, Ahrefs, Buzzsumo are available for performing the content analysis.
4. Eye-catchy headlines
The pleasing and appealing headline is the first step toward a great copywriting. Users get attracted towards a crispy content that starts from creating an eye catchy headline. In order to curate better headlines, tools like CoSchedule works best. Simply write the headline into the box and you will get an overall overview of the headline and ways to improve it.
5. Structure of copy
Once you finish the keyword research, competitor analysis, and headline, you are almost ready to write a copy. It is recommended that you prepare a rough outline of your copy. You can keep this order in mind for outlining the copy:
(ii) Features and Benefits
(iii) Advantages & Disadvantages
(iv) The End
Once you are done with the procedure, it’s time to write a copy. The first paragraph of a blog post should be catchy. It’s like writing a summary of a blog that you are going to elaborate further. So, make sure the first sentence and paragraphs are appealing.
Try embedding focus keyword in the first sentence or paragraph; it makes your content SEO- friendly. Content should be simple and formed with short sentences. Avoid long paragraphs and passive voice.
7. Eye-pleasing design
The purpose of writing a copy is to promote your products or services, which is only possible if your copy looks good. It means that the copy should be an impressive design. Make sure the design or layout of the blog is eye-pleasing and unique. A reliable digital marketing agency can help you with an attractive web design.
Useful Reading: Step-By-Step Guide To Website Design And Development Process
8. Content analyses and SEO check
In this step, you have to examine the copy or a blog post. Edit the content and make it SEO-friendly by removing misleading or repeated information. Go for Yoast SEO plugin for the editing. It works best with SEO copywriting for a WordPress website.
9. Target the right traffic
Share content on other mediums, it’s like diverting traffic to the destination website. In this way, you will reach out to a variety of audiences like influencers and bloggers. They can really help you promote your business and you can reach a vast audience with ease.
10. Keep refreshing the content
Internet is dynamic, it keeps on adding and removing information, because of that you need to keep up with the changing digital world. Keep updating the posts; add new information, links or fresh statics. It makes your content up-to-date, relevant, and engaging.
11. Write the Killer Introduction
Once you are done with the procedure, it’s time to write an introduction. The first paragraph of your article should be eye-catchy. It is just like writing a summary of your article that you are going to explain in the ensuing further paragraphs. That is the reason, you have to make sure the first sentence and paragraphs are appealing and satisfying the visitor’s intent. So, they easily immerse themselves in your content.
Try embedding a focus keyword in the first sentence or paragraph; it makes your content SEO- friendly. Moreover, content should be simple and formed with short sentences.
Avoid using long paragraphs as well as a passive voice in your article.
12. Magnetic Meta Description is really essential
After selecting the meta title, the meta description is another essential thing for the Google Search Engine factor. In the meta description, you can write up to 160 characters.
As the meta description really helps you to get more and more traffic to your website, so you have to be very careful when you write it.
Moreover, the meta description does not just impact on the Search engine result page but it also impacts on the various other marketing channels
Tip- You can use the Yoast WordPress plugin for optimizing your website’s SEO. This is the best plugin we ever found!
The meta description should be descriptive and inspire the curiosity of your visitors.
13. Formatting, Shorter Sentences, and Paragraphs
Formating is really important in each and every article. In your blog, if there is no proper formatting or flow is not maintained then it may look messy and confusing to the reader.
As well as you use short and simple sentences so the reader can easily get the points that actually you want to convey. So, they are more likely to indulge in your article and share it with their friends and family members.
Indeed, you have to maintain proper flow, sentence structure with the appropriate paragraph in your website blogs.
It also helps you to get a better bounce rate of your website.
14. Look at the Attributes of What’s Already Ranking
It is really essential to know what is currently ranking on the top. You can target keywords and review the posts that are currently in the top position. After getting these data, take those posts as inspiration whenever you are developing your own blog content.
For instance, we take keywords as “SEO Copywriting Tips” and we found the top 3 websites as given in the image below.
Now, using this information you can pay attention to the length as well as the quality of the blogs that rank on the top 10 for the keywords you require to target on the website.
Moreover, you can also look at the description of the content. Such as, is it a list or step-by-step guide of the information on the website? Then you can also develop a blog according to it.
It really helps you to build inclusive content for your website, which really helps you to get more traffic to your website.
15. Use Simple and Accessible sentences
Simplicity really meters in your website content. However, you might think that using highly technical keywords reflects that you are the most knowledgeable person. But, sometimes people skim this type of content because it is hard to understand in many cases.
Moreover, if your content language does not match with their language, then you have not noticed the point of SEO.
On the other hand, if your content or other information is really tough to understand or people are facing trouble in understanding the data then there is a chance they leave your website and never come back into your website.
So, you have to make sure that you can use simple essays to understand sentences in your blog or post. Visitors understand it smoothly and also recommend it to other people.
You can use Hemingway, that make your content bold and clear
16. Showcase Empathy
Establishing empathy with your readers is great for your blog or post. It will make them trust you. And they believe that you understand their problems by demonstrating the trouble they are facing in detail. Moreover, they remember you with a good understanding.
Empathy builds trust and trust helps you to make a strong relationship with your customers or visitors. As well as, if your visitor trusts you they also recommend and share your articles with others. Ultimately, you will get more and more traffic to your website.
So, always try to display empathy in your blog or article because it will bring benefits to you and your visitors as well.
17. Insert more LSI keywords
Probably, you are thinking of throwing out the long-tail keywords, but still, it is really important and has various benefits. For example, it helps you to identify the Latent Semantic Indexing(LSI) keywords.
It does not mean that you could keep using synonymous long-tail keywords, however, you should influence the LSI potential. It might be any words or phrases that are strongly connected with your blog topic.
So, let’s take the example of “SEO”, you can easily understand the number of LSI keywords for the particular word.
First of all, You will use Google’s drop down to know about commonly LSI keywords.
Another way is to go through “related searches” on Google for particular keywords.
18. Study CTR Probability
Before writing content you have to research the click-through rate for the keyword. Nowadays, Google has been bringing valuable traffic from high-volume search phrases. That is the reason, it is really important to study CTR probability when you are selecting the keyword.
Moz pro tool helps you to create SEO-driven content.
Using this tool you can do better keyword research in less time. You also get to know which keyword of your website would be ranked right now as well you will get high impact suggestions.
19. Use Brackets in title
Using brackets and titles you can easily boost your website CTR and SEO rankings. Moreover, you can use brackets in the post title for gaining more attention to visitors in the search engine result pages.
In addition to this, it will strengthen your Meta tile and they may become another reason to click. Additionally, Hubspot and Outbrain found that a study of more than 3.3 million paid links as well as headlines with the brackets are 38% better performed compared to normal headlines.
20. Jump links
Jump links are also called anchor links, that will redirect you to a particular part of the page. Using jump links to your website pages becomes more user friendly as well as easy to navigate from one link to another link.
Moreover, it boosted the rank on the Google search engine. It also decreases the bounce rate of your website.
You can also use Page Scroll to id WordPress plugin for jumping a link with the smooth scoring animation into your WordPress Website. It supports all the basic functionality as well as advanced tools for a single-site page, in-page navigation, back-top-links, and many other wonderful features.
The search engine giant Google keeps on changing standards for SEO. Therefore, it is fair to mention that SEO is here to stay and creative content will certainly boost your SEO efforts.
These twenty tips of SEO copywriting for WordPress are useful for small businesses and startups. However, it is better to consult a reliable and reputed SEO agency to run an effective SEO campaign for your business website.
At Solwin Infotech, our teams of digital marketing and WordPress developers stay updated with the latest announcements and notifications in SEO practices and WordPress web development. If you want to promote your WordPress-based website, we can help you out with the advanced online marketing strategies and dedicated efforts with a visible outcome.
Just connect us with your requirements at firstname.lastname@example.org and our executives will get back to you soon.
Also Useful: Small Business SEO – The Complete Guide 2020