Jason built his eCommerce website and was expecting great sales in the first few months after his site launch. After three months, he was disappointed and started looking for a digital marketing agency to help him increase his conversion rates.
After detailed analysis, experts discovered that he had been following a desktop approach for the campaigns and so, he had been losing out on mobile visitors. Experts suggested him to optimize the campaigns for mobile devices, and he started getting amazing results from the first month itself. He was amazed to get more traffic from mobile devices from the first month itself.
We all know that mobile is the current trend for each and every industry. With the growing usage of mobile devices, you need to focus on mobile-friendly websites and interactive mobile applications to increase the conversion rate. The behavior pattern of mobile users is completely different from that of desktop users.
Hence, website owners should understand the best tactics to improve the conversion rate through mobile device optimization.
We’ve listed top 20 tricks to help you increase mobile conversion rate. You can follow one or multiple techniques and make your business grow.
1. Optimize the performance of your site
Slow-loading websites can make the visitors feel frustrated and so, you need to make sure that your site has fast loading pages.
According to a recent study, 53% of the users leave the website if it takes more than 3 seconds to load on their respective browsers.
The first trick to increase the mobile conversion rate is to make the website pages load faster. You will be able to double your conversion rate when you reduce the page loading speed. With that, you can notice a reduction in bounce rate when you have a fast loading website.
You need to run diagnostics to check the number of server requests and prioritize the elements that need to be displayed first. There are various online tools available to help you determine your mobile site performance and discover ways to boost mobile conversion rates.
2. Use Digital Wallets
One of the main reasons why users abandon carts is that they find the checkout process very lengthy and time consuming. Users may not prefer to type in tons of information for completing their purchases.
Mobile users find it difficult to type all the information such as name, contact number, email ID, address, credit card details, and more. If the users find it to be a cumbersome task while shopping from their mobile devices, they may abandon their carts.
So how to overcome this problem?
You can provide an option of guest checkout to the customers. You can also add digital wallets on your site. The use of digital wallets is considered to be a secure method where the users can save their payment details and make the purchase online without any hassle. Mobile wallets have multiple layers of encryption integrated and so, they are convenient for the eCommerce website as well as consumers.
Amazon Pay, Google Pay, and Apple Pay are some of the most popular digital wallets that are used worldwide. So, if you want to increase the mobile conversion rate, you should definitely think of integrating one or multiple digital wallets to your online store.
3. Improve navigation
If your website is not easy to navigate, there are chances that you could be losing a lot of business. If a visitor is not able to locate the items or sections they are looking for, they are likely to leave your website. Make sure that your website delivers a great user experience as it can improve your mobile conversion rates.
Step into the users’ shoes and think of the simplest way of arranging all the elements for easy navigation. Arrange all the pages in a systematic way so that users can land up to the desired pages with minimum efforts. Responsive website design can help you increase your sales easily.
Make sure that your page has good number of relevant and high quality images with the right CTA buttons so that users can take the necessary actions effortlessly. An uncluttered web page can increase the conversion rate of your website.
4. Use Attractive And Clear Image
Images not just help you to attract the visitors, but also helps you to build connections with them. Nowadays, most people like the images more compared to the simple content, whenever they visit a particular website.
The high-quality images are essential because people actually know what they are purchasing. However, you need to compress and resize the high quality or original images before you put on your site. Because it directly impacts your website load time.
Make sure the images are appropriate according to your content and attractive to your visitors. It boosts the conversation rates of the website.
5. Optimize mobile SEO
It is essential to optimize your website so that mobile users can find your content and relevant pages while browsing. Google’s mobile testing tool can help to check the performance of your website and provide suggestions on how to fix the issues. Optimize the content for mobile devices first and then pay special attention to mobile SEO.
A good SEO company can help you identify the loopholes and make sure that your site is optimized for SEO.
Related Read: SEO Guide 2019 – 10 Pillars Of An Effective SEO Strategy
6. Create clear category pages
One of the most important aspects that a lot of website owners ignore is the product category pages. The mobile version of the website would have limited visibility on each page, and so, it is important to pay attention to the category pages. The way in which your website has categories impacts the purchase decisions of the buyers using their mobile devices.
7. Develop Autocomplete
Autocomplete really helps visitors to find exactly what they want, then they are more likely to convert. You can use this autocomplete concept as part of onsite search functionality.
For instance, Google also uses this functionality. As the user types some queries, and they see the available options they fastly select one correct option. It will save time searching for the products. Let’s take Flipkart as a live example.
Without a doubt, it will boost the conversion rate of your website.
8. Use attractive images
Your website should include high quality and original images of the products to grab the visitor’s attention. On the other hand, too many images and videos may make your website slow to load. Hence, compress all the images used on your website. Resize the images so that they don’t hamper the speed of your website.
9. Build solid social media reputation
Trust is an important factor for online buyers. You can post client reviews and testimonials to build brand credibility. You can also create social media profiles and post relevant information to make the users trust your brand. Place your contact information on all the channels so that new users can trust your company easily. Hire an experienced social media marketing agency to help you plan the best strategies that help your business grow.
10. Use Product Videos
To get visitors’ attention you have to build attractive and appropriate videos according to the products. Moreover, you can make 3D videos for some products. So, visitors get a 360-degree view of the products. It will definitely help you to increase the conversion rate on smart devices.
If you want to get attention on the mobile device, the product video is a great thing to do. There are various reasons. First of all, approximately 80 percent of buyers like to watch videos rather than reading the text. Second of all, around 91% of customers like to watch the videos from their mobile devices. Finally, more than 80 percent of buyers have purchased the product after watching the video of particular products.
So, ultimately the product video is really important for more conversion rates on your website.
11. Provide One-Page Product Recommendation
Providing product recommendations on the ECommerce website is an amazing way to help your visitors to get a wonderful user experience. In addition to this, it also boosts the buyer’s order values.
However, on the desktop, you have proper space for promoting your products. As well as suggest new products based on the customer’s past records.
On the other hand, on mobile devices, you have to be smart about the right use of limited space.
One of the wonderful ways to make on-page product recommendations on the mobile is to showcase the suggested products without moving to another page.
12. Develop Trust
Whenever visitors trust your brand then they are more likely to take action on your website. Just like a desktop browser technique, you can use it for mobile users as well.
Showcasing contact information reflects that you are a trustworthy person in the real world. Moreover, you can show testimonials and reviews to potential customers for making the correct decision. The most amazing thing that you can do is build a call to interaction on the mobile website.
Furthermore, mobile users like to know there is someone on the other side who is answering their questions. Ultimately, it develops trust as well as increases the conversion rates.
13. Look At Mobile SEO
In a simple term, search engine optimization helps your customers to find your product or website by using your content display on the search results.
Using Google’s mobile-first index, develop mobile versions of the website for indexing and ranking. You have to optimize your website, so mobile users easily find your content whenever they are searching for information. In addition to this, you should also optimize the page titles and descriptions.
14. Enhance Checkout Usability
For boosting the mobile conversation rates on the ECommerce websites, you need to make the checkout process smooth for your customers.
There are a few things that you can do to enhance the checkout usability.
- Developing an easy to pay method
- on your ECommerce website.
- Decrease the number of checkout steps. It is fine if there is a single step.
- You can also showcase the checkout progress on the top of each step.
- The amazing thing is to provide the guest checkout, so they do not require to sign up for purchasing the product.
It really helps you to boost the conversation rate of your ECommerce website, especially on mobile devices.
15. Easy Visitors To Pay
Approximately, 21% of people abandon the checkout process if it is too long or complicated. Sometimes it decreases the conversion rates of the ECommerce website.
You can provide more payment options like Google Pay, Amazon Pay, PayTM, and various other options. Using this option, the visitors pay quickly to the product purchase. It really helps you to boost the conversion rates on your website.
For instance, Flipkart provides various payment options like card payment, PhonePe, Net banking, and various others.
16. Use SMS and Push Notifications
For getting more conversation rates on your website you require to develop the SMS messaging and push notification.
SMS is an amazing channel for ECommerce websites. Approximately 76% of mobile devices are able to receive text messages. You can forward text messages to get an email of the visitors and encourage them to opt with the email list. As well as make it smooth for the mobile users to go through the campaign by using the shared link.
Furthermore, around half of the smart device users find the push notification is really useful. In addition to this, push notifications increases the engagement of visitors.
17. Test Changes
If you really want to increase the mobile conversion rate then you are required to test your ECommerce website functions. Testing really helps you to boost mobile conversion rates. ConversionXL got that around 24% mobile conversation rate boost by testing.
Moreover, you need to check the changes you have made on your ECommerce website to really make a real difference to the conversion rates.
18. Guide Users On Mobile
Normally, great user guidance means more sales, very few returns, as well as more happy customers.
Various online ECommerce stores provide quick size guides that sometimes urge visitors to leave the product page immediately. However, why do you have to guide the visitors away from the product page they are interested in? You provide as much appropriate information to keep them on the product page.
Providing on-page support is generally useful if you are selling complex products on your website.
Moreover, you can use a small question button at the bottom of the page and invite your customers to direct contact with you.
19. Develop Mobile Specific Campaigns
We all know that mobile visitors have a strong potential to convert into consumers. Indeed, 65% of ECommerce visits happened on the smart device in the year 2019. However, the mobile visit generated just 46% of the order in the same period.
You can create a campaign that is showcased on the mobile sites, use a particular code, special discounts. It will help you to gain higher conversion rates.
20. Get Correct CTA
Generally, the ECommerce call to action button can push visitors towards buying products. And they become customers. Moreover, this is where you tell your customers what to do next, after representing various reasons to take action.
You can provide clear communication to take action. In addition to this, you can showcase powerful action words. Most importantly, you must provide what you promise on the website.
In a nutshell
There are endless ways for mobile conversion optimization. You should keep an eye on the latest market trends and look for new ways to increase mobile conversion rate. Implement the best suitable tactics to improve your mobile conversion rate to skyrocket your sales.