Are you looking for increasing the average time spent on your website? Do you want the users to spend more time on your online site? Low time duration on the website creates a bounce rate that results in low conversion rates and a drop in sales. This results in increased bounce rates and it may be killing your conversion rates.
More than 52% of the visitors spend less than 20 seconds on a website. This means that a lot of people click on the websites, but they do not read the content there.
No matter what niche your website focuses on, you should focus on increasing the average time spent on the site. If a visitor spends more than 15-20 seconds on the website, you can expect a higher conversion rate and reduce bounce rate.
You can try different ways to increase your website engagement and boost the conversion rate. You can talk to the experts and increase the average time spent on your website. Here are some of the effective ways in which you can boost the engagement of your site:
1. Check the website speed
One of the major reasons why your website may be experiencing a higher bounce rate is the slow loading speed. Slow page loading time may have a negative impact on your conversion rate. It is important that your website loads in less than 3 seconds or it could be hurting your sales.
40% of the people would not like to wait for more than 3 seconds for the web pages to load.
Hence, you should monitor your website for site speed and check all the different pages.
Along with a fast-loading website, you should pay special attention to the user experience also. A good website design agency can help you test your website and ensure that you have a fast loading site and low bounce rate.
2. Clean user interface
A simple and clean user interface (UI) would attract more users to your website. Remember that you have only a few seconds to attract users. Hence, make sure that your site has a clean and easy-to-use UI so that you can convince the visitors to stay on the website. The content and images should be easy to read and understand. Clutter-free and simple design makes it easier to understand and increases the conversion rate too.
3. Mobile-friendly design
Website owners can expect a lot of traffic on the website from mobile devices and tablets. So, it is important to make the website responsive so that it delivers a great user experience no matter what device the user accesses it from. Boost the engagement and increase the conversion rate and reduce bounce rate with a mobile-friendly website design. Discuss your requirements with experienced website developers so that they can check your website for responsiveness.
Related Reading: How To Engage Users On Your Website? (10 Actionable Ideas)
4. High-quality images
Believe it or not, images and visual elements play a major role in the popularity and success of an online website. If your website has high-quality graphics and visuals, you can increase the average time spent by online visitors. Hire expert graphic designers to create the best quality images for different pages of your site. Fullscreen background images can make your landing pages look beautiful. Optimize your images using image editing tools so that it does not slow down your website.
5. Deliver an interactive experience through videos
People prefer videos over text. You can include interactive videos to reach a wider audience as they are considered to be an effective tool for spreading the right message across your target audience. You can add videos to your pages to boost user engagement and increase the average time spent on your website that helps to reduce the bounce rate.
6. Add success stories
People love to read success stories and so, you can add success stories on landing pages. You can also think of adding client testimonials so that the audience can relate to your brand. It can be a good idea to contact your existing or past clients and ask them to provide you with their testimonials so that you can pull the attention of new customers.
7. Approach abandoned users
Some users who may have visited your website, but left it without taking appropriate actions can be contacted again via emails or other channels to remind them about your products or services. You can provide discounts to them to attract them towards your brand.
Related Read: 9 Ways To Reduce Shopping Cart Abandonment In WordPress
It may not be an easy task to increase the average time spent on your website. You may have to use a combination of several tricks and tactics to increase the time by visitors and boost the conversion rate. Try using a combination of different tips and tricks and you’ll be able to achieve your business objectives. You can hire a digital marketing agency to test your website and help you with the best strategies to make your business grow.