Mobile Page Speed Optimization
July 22, 2020 Sanjay Dabhoya

The loading speed really matters to each and every website. The one-second delay in website load has various drawbacks. Firstly, the page view decreased by 11%. Secondly, the 16% decrease in customer satisfaction. Finally, the 7% loss in conversion.

Moreover, an extra few seconds could create a harmful impact on your website availability to engage your visitors and boost sales. However, your website must have to load in 3 or even less than 3 seconds.

Indeed, 47% of visitors expect websites to load in 2 seconds or less than that. And 40% will leave a web page that takes 3 or more seconds.

Website-Loading-gif.
Nowadays, more and more website traffic comes from smartphones compared to laptops and computers whenever it comes to online things. So, you have to boost your mobile web page speed to increase your targeted audience. Because once they are frustrated with your website, if it takes a long time to load, perhaps they will never come back again to your website.

Here, we will explain some ways of enhancing mobile web page speed.

 

How To Enhance Mobile Page Speed

If you need to keep your mobile click-through rates high in search results, mobile website bounce rates low, and mobile conversion rates always up, then mobile page speed is not something that takes lightly.

Nowadays, there are various ways available for enhancing a web page speed on mobile devices.

So, let’s start with ways.

1) Select the correct hosting option as you require

Most of the time, new website owners select the low-priced possible option for website hosting. Usually, this is enough at the beginning, but you will likely need to upgrade once you start getting more traffic on your website.

Good Hosting Plan

Whenever you are searching for web hosting, you have 3 different options here.

(A) Shared hosting
The shared hosting is the cheapest option among them and you can generally get it for around 5 dollars per month. While it is great for low traffic websites, shared hosting does always struggle to keep up with more traffic and high volume websites. Moreover, it is possible for your website to be impacted by traffic spikes from other websites using the same server as you. In addition to this, with shared hosting, you share various resources such as CPU, RAM, and disk space with other websites hosted on the same server.

(B) VPS hosting
Using VPS hosting, you also share a server with other websites, however, you have your own dedicated parts of the server’s resources. Furthermore, it protects your website from anybody else on your server without the cost needed for dedicated hosting.

(C) Dedicated server
If you look at dedicated hosting, then, it is like owning a home. You do not share resources with others, and you are responsible for all the maintenance. In the dedicated server, you have more space however you also have more work to do with configuration as well as technical setup.

If you require more space and need to complete control of your hosting, then it is the best choice.

 

If you are at a level where you can find that the traffic levels are slowing down your server response times, then it id will be the correct time to switch from shared hosting to a VPS hosting, or from a VPS hosting to a dedicated server.

 

2) Avoid or minimize redirects to boost mobile page speed

Redirects are instructions that automatically take website visitors from one web page to another web page. In addition to this, redirects are generally essential whenever you move and delete web pages, and are a great way to resolve issues with broken links.

However, containing too many of them can develop additional HTTP requests, which can adversely impact on website speed, especially on mobile devices.

Which simply means it is wonderful to keep them to a minimum as much as possible. Unluckily, it is not realistic for nearly all website owners who have ever removed or restructured their content.

You can begin by using Screaming Frog to immediately identify all of the redirects currently on your website. Moreover, you can go through these redirects to look at what they are accomplishing and make sure that they serve a mandatory purpose.

You can also use this opportunity to find redirects chains and redirects that point to other pages. It develops unnecessary extra requests that will slow down your load times.

If you find any kinds of redirect chains, then you can rewrite your .htaccess file to point all of your redirected web pages directly to the most latest version of that webpage.

Must Read: How To Do Page Redirects In WordPress [Performance Booster]

 

3) Reduce the external scripts

As we defined in the previous point, the fewer requests your website makes to your web server, the quicker a web page will load.

However CSS and JavaScript files are generally the major culprits of extra external scripts, they are not the just ones, and removing any others can also have an effect on your website speed.

Moreover, there are various common third-party integrations you can have running on your website that you do not even think about. Even, you can find all of the external scripts that are inserting requests by reopening the network tab in Chrome’s Developer Tools.

For instance, if you use Gravatar for blog comments, then you may notice that loading user images add a noticeable amount to your website load time. However, if your website is integrated with Twitter for easily sharing posts, then it might also boost the number of HTTP requests your website makes.

Indeed, a few of these extra features are worth the milliseconds they add to your website load times. In some cases, you can remain as it is. On the other hand, if it is not worth slowing your web page speed, then remove or uninstall it.

 

4) Calculate and minimize server response time

Mobile page speed is decided by your website coding yet it depends on your server as well. Undoubtedly, the longer your server waits to react to a request from a web browser, the slower your web page load time.

The mobile1st along with the experts at Google and GTMetrix recommend your server begins transmitting the 1st byte of resources within 200 milliseconds of a request.

There are 3 main ways for uplift your server response time:
(A) Enhance your server software and configurations.
(B) Increase the quality as well as the scope of your web hosting service
(C) Decrease the resources required by your web pages

 

5) Clean up your database files

You really thank your WordPress database as a file folder so you can keep it on your laptop or on your computer. Moreover, you can store your essential data in a dedicated and safe place because you believe: You will require it one day.

However, you go through and clean up your workspace and realize how many documents you did not require to hold on. The plugins are uninstalled, but drop files behind.

Furthermore, there are a number of ways your database can be overrun by older and unnecessary files and data. In addition to this, you could go through the database yourself, but that is a time taking task which can be easily off-loaded to a database development plugin.

The WordPress Codex recommends the WP-Optimize plugin for this task. Furthermore, this plugin has a various number of other things like caching and image optimization. The WP-Optimize also provides scheduled cleanup, that is why you have to be sure to give that a go so your database will automatically be cleaned on a daily basis.

There are more other plugins that manage these tasks more efficiently and fully, so there is no need to activate them with this plugin. You need to focus on database optimizations.

 

6) Select images as lightweight as possible

As we already know that images take a lot of space on the webserver, surprisingly, approximately half of the weight of the mobile website comes from images only. Moreover, the mobile website already loads slowly compared to the laptop or desktop. So, it is really essential to select images as light as possible for your WordPress Website.

According to Google, the given 3 image formats will enhance the mobile page speed.
1) WebP
2) JPEG 2000
3) JPEG XR

There are 2 things you can do to manipulate your image file and make it lighter, either Resize it or Compress it. Nowadays, there are various tools and plugins available in the market for this so you can easily do it online.

 

7) Use those plugins which are required

There is no doubt that the quality of the WordPress plugin can cause the issue with the mobile page speed. However, the poorly coded WordPress plugin can cause performance issues that one can consider a plethora of information like ones that use live tracking or daily calls on your database.

So, before installing a WordPress plugin you must have to deeply think about it.

 

8) Decrease a number and size of font files

By the time the size of our font files has increased on mobile websites. Moreover, according to the HTTP Archive, the average size of fonts on mobile was 75.2 KB in the year 2017, but in the year 2020, the size of the font is 104.2 KB.

http-archive

Unfortunately, we have bigger things when it comes to minimizing many things from our website but reducing the font style is still helpful.

 

9) Minify and Optimize CSS and JS files

Your website has more data and excessive web pages simply mean it will take a long time to load. That is the reason the web developer worth their favor knows they require to optimize and minimize assets. In addition to this, on top of that list is optimizing and minimizing the CSS and JS files.

A plethora of tools, as Google points out, which can help you to filter your code and eliminate such redundancies.

For CSS you can use CSSNano and also csso. And for JS you can use UglifyJS as well as YUI Compressor

 

10) Prioritize above-the-fold content(Lazy Loading)

If you want to improve your user experience then you need to take care that your above the fold content loads faster even though the rest of the page takes more time to load. It is actually called lazy loading. It is helpful for web pages with lots of content below in the fold.

Let me give you an example, let’s say you are writing a post and it includes 15 photos. Generally, the browser needs to download all these photos before displaying any things. However, with the lazy loading, it will load content within the view first, then load all these photos.

Moreover, if you run your website on WordPress, enabling it is as easy as installing a WordPress plugin. Nowadays, there are a number of options you can use to start using lazy loading on your wonderful website.

 

11) Use gzip compression to reduce the file size

As we all are familiar with .zip files and why we use them, right! Generally, it is used to send large quantities of files as well as to reduce the size of bigger ones. The Gzip compression works the same but at the server level.

The Gzip Software compresses your HTML and style sheets. It cuts down on the number as well as the size of files your server has to deal with.

Gzip is the compression method of selecting among almost all web developers. Gzipping also will decrease the web page weight and boost the mobile web page speed. Moreover, Gzipping typically cut web page weight by 70% and is currently supported by all types of browsers.

So, for faster web page load compression using Gzip is really essential for your website.

 

12) Use a CDN

When you host your website to the server, then every user who visits your website sends the request to the webserver.

It just simply means that when your website experiences high levels of traffic, then the time it takes to process each request increases, decreasing download times for all of them. A CDN, or Content Delivery Network, will help you to eliminate the issues.

Content Delivery Network

Image source: orpical.com

With the CDN, you can catch your website on the global network of the server. Whenever the user’s browser requests files from your website, that request will be routed to the nearest server.

If you want to start using a CDN, then the best options for you are MaxCDN and Cloudflare.

 

13) Minimize HTTP requests

According to Yahoo, 80% of almost all website’s load time is spent downloading the number of parts of the web page such as images, scripts, and stylesheet. Moreover, the HTTP request is made up of each one of these elements, so a more on-page component takes more time to load.

If you use Google Chrome, then you can use the browser’s Developer Tools to see how many HTTP requests your website makes.

 

14) Minify and combine files

You know how many requests your website makes, you can get to work on decreasing the number. The great thing you can start with is HTML, CSS, and JavaScript files. Moreover, it is really important files which also represent your website looks.

You can decrease the number by “Modifying” and “Combining” your files. It will reduce the number of files as well as the size of each file.

It is really essential if you use templated website builder themes. That helps to develop a website with ease, however, they sometimes build messy code which can slow your website remarkably. However, minifying a file includes removing unneeded formatting, code, and whitespace from your website.

There are various ways to minify and combine files, and if your website runs on WordPress, then WP Rocket plugins make the process quite simple.

WP-Rocket

 

15) Monitor mobile page speed

When you monitor your website load time on desktop, you also have to pay attention to how well your website loads on mobile devices. As we all know, mobile user experience now really impacts all of your website’s rankings on web browsers.

Moreover, it is your clear interest to provide a faster user-friendly website to mobile visitors. You can just start by using Google’s Test My Site tool to audit your own web page speed.

Test-My-Site

Must Read: How To Improve Lead Generation In WordPress Website?

 

Final Word!

In this article, we defined various ways to improve your website mobile page speed. In addition to this, if your website loads faster then it also has a significant positive impact on your website’s overall performance.

Still, if you have some doubts regarding this topic, then feel free to drop a comment and let us know. We will be happy to help you out!

Categories : Search Engine Optimization

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Anupam Bhagat

SEO

Anupam Bhagat is an SEO executive at Solwin Infotech. He likes to share his best practical knowledge about SEO, SMO techniques and strategies that generates result oriented leads, traffic and sales for business websites. In his spare time he loves to read about WordPress, SEO, and social.

Read more posts by Anupam Bhagat

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