Off page SEO
January 20, 2020 Sanjay Dabhoya

Search Engine Optimization (SEO) is critical for developing an online presence. There is a lot of emphasis on using your content to increase your visibility on the search rankings. You must have the right keywords, whether long or short tail and have the proper tags to your images, videos, among others. The benefits of on-page optimization are clear for everyone to see. However, you cannot ignore off-page SEO. When you do, your search ranking will suffer, and you will lose out on critical traffic to your website.

The most essential components are backlinks because it is a good indicator of the kind of value your content provides. Unfortunately, whether other sites link to yours or not may be outside your control, so you must also ensure that whatever you generate is reliable and authoritative. We will focus on off-page SEO in our article below and how you can maximize it for Greater success.


1. Maximize The Use Of Social Media

social media ads

The social media space is awash with all types of brands shouting their messaging to their audiences. When you maximize social media, you get to engage with your followers and begin to build an organic audience. However, many people have a challenge creating that perfect relationship between social media and SEO, yet, it is essential for search rankings. When anyone on the online space types in a search query, more often than not, the search results will also include social media. It is critical that you have a presence on multiple platforms, but you must ensure that you are targeting the right audience.

There are fantastic online tools you can use to schedule posts so that you send out consistent and timely content. Also, consider the use of social bookmarking on popular blogging websites as a way of getting traffic to your blog or webpage. You must be patient because gaining the right traction on social media will take some time. You will, however, in the long run, see your efforts pay off due to better optimization for the search engines.


2. Focus On The Quality Of Your Backlinks

Creating the right content for your blog pages is so much more than sitting in front of your computer and coming up with articles. You need to create content that is valuable so that other websites can link to your pages. The search engines pay a lot of attention to sites that attract a higher number of backlinks because it shows that you are an authority in your field. It is, however, essential that you get backlinks from quality websites with the right type of audience. Take the following into consideration:-

  • Your content must be engaging
  • Actively reach out to other website owners and ask them to link to your pages
  • Be active another blog posts that have readers that you would like to have on your website
  • Create blog posts for other sites as a guest blogger

The right kind of content will build engagement for your website, thus making it easier for you to get quality backlinks. You will find that you do not even need to ask other websites to link to your pages because they will be doing it on their own without any prompting.


3. Build Yourself As An Authority

If you have an active presence on the online platforms, you must surely have one or two people that you are actively following. You trust that they are an authority and get a lot of value from the content they share. You have most likely subscribed to their pages and actively seek them out regularly. It takes significant time and effort to become an authority, and people will seek you out anytime they need particular content or information. It will, therefore, not be surprised when people link to your content on different platforms such as social media, guest post opportunities, among others.

The best part is that the search engines take note of such activities, and your rankings will improve significantly. Make sure you continuously engage with your audience, and actively participate, so that they start looking to you for information. Keep on pushing out well-thought-out content and focus on networking with other people in your field. You will see significant improvement in your off-page SEO and can position yourself as an authority in your niche area.


4. Work With Influencers


Influencers are people who have taken the time to build a robust online presence, and they usually have very many followers. They are there for a fantastic way of getting your content out to the masses. Reach out to them and actively engage with them so that they can start to notice you. Do not be shy about asking them to link their blogs to your pages. You get the benefit of reaching their audiences in an easy, efficient manner. You must, however, be careful about the influencers you choose to work with because they must add value to you.


5. Be Adventurous With Your Content

Many people will use the content as the primary tool for optimizing their pages. You must, however, note that you are dealing with a very diverse audience on the online platform. Not all of them will want to only interact with the text. Other people will prefer videos, podcasts, infographics, and how-to tutorials, among others. The more diverse you are, the more traffic you will attract to your website.  Use the different platforms to improve your on-page and off-page SEO. You must ensure that the template you use is attractive, and the pages load quickly and are easy to navigate. Platforms such as WordPress have very many themes that will help in creating your web pages.


Make your content engaging; if, for example, you are shooting a video, you can consider the use of guests. Voice-over narrations are also fantastic because they allow you to push out your message in a more exciting way. Such content is also easy to share, and you will find more comments and interaction, then you would if you were using text. Push the content to all the different platforms that you have a presence on, including YouTube and social media. The more online visibility you have, the more people will interact with your content.

Related Reading: How To Increase Average Time Spent On Your Website (7 Secrets)


6. Content Marketing

Also, think about content marketing where you have the same material in different formats for different audiences. If, for example, you have a tutorial on how to set up an e-commerce platform, you can have written content for Google visitors. Create the same tutorial in video format for those on YouTube. Then how a pictorial of graphical representation for sharing on the Social Media platform. Repurposing your online content allows you to reach more people with the same content in different formats.


7. Social Or Brand Mentions

It is critical that you actively seek opportunities where people can start to talk about you on different platforms. They should, of course, be talking about you as an authority in a particular field and not in any scandalous way. The more social mentions you get, the more people will want to check out your website or social media pages. That is why you must join the right social media groups and become a very active member. Be that person who provides valuable information and continue to build yourself as an authority in your field.

Commenting on other blogs and actively participating in their conversations is also a great way to get social mentions. You may not have permission to leave a link to your website due to Google rules, but you can find a way to direct them to your website or social media pages in an ingenious manner. You will also find a powerful partner in the blog owners. They may allow you to link your websites to theirs, depending on the content and your contribution.

The other option is to participate in those platforms that have a question-and-answer format. Such platforms include Quora, Yahoo Answers, and Stack Overflow, among others. Answer the questions that relate to your niche area and ensure you have a corresponding blog article on your website so that you put a link back to it.


8. Optimize Your Website Performance

Imagine trying to get information from a website that has slow loading pages and is difficult to navigate. Now consider what your audiences have to go through every time they are on your website. You may be experiencing unusually high bounce rates and may be wondering why. It could be because of the experience they have when they come to your site. The first step in creating a website is to find the right web host provider. They should be able to provide you with sufficient bandwidth to take care of the requirements of your website. They should scale with you, the more your audiences grow. Look for one that gives you a reliable connection so that you do not experience any downtime. They must also assure you that your data is safe by having the right security measures in place.

A slow website will not attract any backlinks, thus having an impact on your off-page SEO. Regularly monitor your site and perform the relevant page tests to determine the speed and responsiveness. When you keep a close eye on your page performance, it will allow you to make the necessary changes before it has any effect on your website.


9. Participate In Forum Discussions

There are very many forums on the online platform that you can become an active participant in. Platforms such as WordPress have the WordPress community where people connect with others and can offer their advice and suggestions to others. Become the go-to source for information so that the community members start to know you. When building your profile, include a signature with an anchor. It will allow anyone who would want to follow you outside of the forum to know where to get you. Some of the panels also allow you to have a do-follow link.

Make sure you have a fantastic portfolio that clearly showcases your expertise. When people come to your website, they will want to know who you are because of how active you are on different forums.


10. Newsletters


Newsletters are cost-effective and allow you to target your audiences directly. If you have an email list, you can schedule the newsletters to go to your target audience at particular intervals. Ensure the content is engaging and relevant and avoid very long ones because you do not want to bore the recipients. You mustn’t bombard your followers with too many newsletters; otherwise, they may end up in junk mail.


11. Building Broken Links

Some websites have broken links that they may not even be aware of. You will find tools online that can help you search for such links. Once you find them, reach out to the site owners, notify them and offer to replace the broken link with one from your site.


12. Content Sharing

You can share different content such as articles, videos, and photos, among others, on various platforms. Consider submitting articles to sites such as PR article submission directories, infographics, document sharing sites, Image submission sites, among others. You must ensure that you put the right title tag and URL so that it brings people back to your site.


13. Google My Business

Google My Business is free to use platform, and you can utilize it for local SEO through link building. Regularly update your post and ensure that you respond to any reviews or queries promptly.

Also Read: How To Use Social Media Marketing For ECommerce Store


Final Thoughts

The right off-page SEO strategy will help with your rankings of the search engines. As we have highlighted in our article above, there are so many different techniques you can use to do it. It comes down to the kind of content you have and whether you have managed to build yourself as an expert or authority in your niche. Take advantage of all that the social media platforms have to offer. You get access to an extensive base that can be fantastic for gaining visibility for your website.

Categories : Search Engine Optimization

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Anupam Bhagat


Anupam Bhagat is an SEO executive at Solwin Infotech. He likes to share his best practical knowledge about SEO, SMO techniques, and strategies that generate result-oriented leads, traffic, and sales for business websites. In his spare time, he loves to read about WordPress, SEO, and Marketing.

Read more posts by Anupam Bhagat

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Comments  (2)

  1. Neha Amrohi says:

    Wow, I was actually looking for something like this myself. It really helped me understand a lot of aspects of off-page SEO. Good Job

    1. mm Post AuthorAnupam Bhagat says:

      Glad you enjoyed the post, Neha. Thanks for the support.

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