SEO For eCommerce Product Pages
July 29, 2020 Sanjay Dabhoya

Every eCommerce website owner looks for the best ways to increase sales and profits. It may usually start with increasing organic traffic to your site. A well-optimized eCommerce website can help you reach your target audience easily and make more sales online. This post will help you understand how to SEO for eCommerce product pages and conversion rate optimization to increase your website traffic and sales.

You cannot just create ads blindly and expect a higher conversion rate. eCommerce SEO involves a lot of research, planning, and implementation of the best online marketing strategies.


What is eCommerce SEO?

eCommerce SEO is all about making your online store stand out of the competition, making it more visible on the search engines, and getting huge traffic. eCommerce product page SEO involves product descriptions, meta data and meta description, URL structure, and user experience. Each product you sell on your eCommerce web store should have a separate page with all the information.

Along with product pages, you should focus on creating engaging web pages for different sections such as:

  • Home page
  • About page
  • FAQ page
  • Blogs and articles
  • Returns and exchange policies
  • Contact page

The first thing you should do while creating an eCommerce website is to create a list of keywords you want to target. There are several online tools to help you pick the most relevant long-tail keywords to make your website rank higher. You can also find semantic keywords.


Why does eCommerce product pages SEO matter?

What do the users do when they want to buy any product or service? Most of them search for products online, read reviews, and buy from a reliable eCommerce store. They also look for tips or compare different products before making the decision of buying products online.

If your website doesn’t appear on the first few pages, you could be losing a lot of business. It is important to look for the best eCommerce product pages SEO services to make your site appear in the SERPs so that you can get qualified leads who may be interested to purchase your products or services.

eCommerce product pages SEO can help you reach the right audience without paying a lot of money as paid in ads. Once people visit your website, you can delight them with amazing products showcased in the best way. You can include proper calls to action to encourage the users to buy products from your eCommerce store.


How to develop an effective eCommerce SEO strategy?

eCommerce SEO may be a huge task that may involve a lot of processes. Whether you sell a few products or thousands of products under different categories, you should plan the best strategy for SEO.

Prioritize pages: Which are the pages that you want to drive traffic on? Start with the important pages for eCommerce product pages SEO. Choose a few pages that can be optimized first and promote them online.

Create a workflow: SEO requires a lot of planning. You can create strategies for eCommerce product pages SEO. Identify the relevant keywords for each product page, and include those keywords in your content to make those pages rank higher.

Study the competition: You should conduct online research about your competitors and their SEO activities. Keep an eye on the competitors to identify the best tactics for eCommerce product pages SEO.


Let’s dive into the best practices for eCommerce Product Pages SEO:

We’ll help you understand the 10 best SEO tactics for your eCommerce store. You can choose one or multiple strategies to make your business grow.


1. Use the right keywords

When it comes to eCommerce product pages SEO, appropriate keywords should be used. Mention primary keywords in your headlines for creating a huge impact on SEO. Use the keywords in meta titles, descriptions, image alt texts, and headlines. Make sure that you write content that is easy to understand for the users as well as Google.

Longtail Keywords


2. Focus on home page SEO

Home page SEO is very important and so, you should pay special attention to the home page. Optimize your home page well by using the best suitable titles, meta description, create unique keyword-rich content, and use internal linking to boost eCommerce SEO.

Also Read: Best Free SEO Tools Online To Drive More Traffic


3. Optimize product pages

Product pages are the lifeline for any eCommerce website. A lot of energy would be put in to optimize the product pages. Many eCommerce owners post a few product images and write a short description of the product on relevant pages. That’s not enough. You need to do a lot in order to make your site rank higher.


4. Product name

The name of the products is very important. For instance, if you sell T-shirts online, users may be searching for other similar keywords such as “tee.” You can include similar keywords in your product name so that it becomes easier for the search engines to show your site up with those keywords.


5. Image optimization

Images are a crucial part of any eCommerce website. Make sure that your product pages have multiple images captured from different angles so that shoppers can easily understand the dimensions of the product and get information about how it looks like.

optimized Images
Images are important for search engines also. Naming the images using the right alt texts is essential. Most of the eCommerce website owners make the mistake of “IMG001.jpg” to the product images. Name the product images correctly using keywords to help Google understand what the images are all about.


6. Video

Including product videos or customers, testimonials can be a good idea to boost user engagement. Including how-to videos can also attract users. You can also post such videos on YouTube to attract potential customers.

Also Read: How To Optimize Magento UX For ECommerce Store (10 Best Ways)


7. Customer testimonials

When customers shop online, they often look for ratings and client reviews. You can boost customer confidence by posting reviews left by your users. Even if you have any bad or neutral reviews, you can post them too. A good trick could be posting negative reviews for low-priced products so that users may choose to buy high-priced products under similar categories.

Home Testimonials


8. Responsive design

A lot of people use their mobile phones to shop online. It is essential to make sure that your website is responsive and works well on all modern devices. Responsive eCommerce sites lead to better user experience. It not only helps you engage the users but also offers better-improved search results.

Mobile Friendly E commerce Site


9. Page loading speed

This is another factor you cannot ignore when it comes to eCommerce product pages SEO. Make sure that your website pages load in less than 3 seconds, or it could be losing a lot of visitors. Talk to an experienced website developer to help you reduce the page loading time.


10. High-quality backlinks

Backlinks can help your website rank higher. It is important to focus on getting high-quality backlinks for your website from trusted sources. All you need to do is email the bloggers and ask for the backlinks by posting your blogs on their site.

Read Next: 14 Smart Ways To Optimize ECommerce Conversion Rate


Wrap Up

You can hire the best SEO agency to help you plan the right strategy to make your eCommerce website rank higher and generate more prospects. Remember that SEO is a long-term process and when you spend efforts in the right direction, you’ll be able to achieve the desired results.

Categories : eCommerce, Search Engine Optimization

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Anupam Bhagat


Anupam Bhagat is an SEO executive at Solwin Infotech. He likes to share his best practical knowledge about SEO, SMO techniques, and strategies that generate result-oriented leads, traffic, and sales for business websites. In his spare time, he loves to read about WordPress, SEO, and Marketing.

Read more posts by Anupam Bhagat

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