SEO for Small Business
November 6, 2019 Sanjay Dabhoya

Search Engine Optimization(SEO) has continued to gain relevance for anyone to have a presence on the online platform. Yet, many people continue to think that it is something that only applies to big businesses. This is not the reality, and there is a lot you can do to improve your SEO skills for small businesses. Our article will teach you how to optimize for SEO, thereby making your business more visible to the search engines. We will teach you how to do the same on your social media sites.

 

1. Focus On a Niche

Focus on Niche

As a small business, you may struggle with trying to stand out above your competition. You will, therefore, benefit by finding a niche area to focus on. It could be about your brand, products, or services. It will help you compete against the larger, more established brands.

You must also determine what kind of words your customers use to describe what you are offering. With the right SEO, your business will become more visible anytime someone types in a particular keyword. Ensure you use a specific short and long-tail keyword. It will increase the chances of search engines finding you. There are many online tools you can use to your advantage when searching for keywords.

 

2. Think About Your Branding

Branding

Just like a big business, even a small company has to invest in the right kind of branding. You must, therefore, generate logos and taglines that aptly capture your brand. Anyone who looks at your branding should be able to understand what it is you are trying to communicate, without having to look for an explanation.

 

3. Link Your Business to Others

You will get more value when you link your business to those on the local directories. If you have a listing on such sites, they could also connect to your website. It also makes your site more findable, and it will especially add value if they are for businesses that are similar to yours. Do not be afraid to directly reach out to some of these companies and ask them to link to your website.

Near me, open, closest, nearby searches are also relevant categories, and you need to optimize for them.

Related Read: 18 Uncommon Link Building Techniques For Successful SEO In 2019

 

4. Focus On How You Provide Value to Your Customers

A business that responds directly to customers’ needs has a very high chance of succeeding. You must, therefore, go into Search Engine Optimization by understanding what it is your customers need and how you provide a solution to them. It will help you know what kind of questions they ask when they are looking for a particular product or service. It will then make it very easy for you to come up with the relevant keywords when you are developing your content or even advertising material.

 

5. Pay Attention to The Competitors

Your company does not exist in a vacuum, and you can get to learn a lot by paying attention to what your competitors do. You must remember that they will also be checking what you do, so there is no shame in occasionally checking their pages.

If you, for example, find that a particular company keeps on coming up in the first pages of the search engines, it must be because they are doing something right. Invest some time in going through such sites. It will give you great insights into why the competitor websites are ranking so highly. Also, check out the pages they have indexed, the structure of their website, and the type of backlinks they have. See how fast their pages load, and what kind of experience you have on their platforms.

 

6. Take Advantage of Schema Markup

Schema markup will signal search engines to the different components in your website. The signals can focus on phone number, business name, rating, company address, business hours, among others. Use the Google Structured Data testing tool to find out how you fare with regard to the schema markups.

 

7. Fix Any Technical Issues

It is all good to have a fantastic website design, but other factors could impact on your Search Engine Optimization. You must have an excellent website that has good loading speed. You must also avoid broken links, duplicate content, an optimized page, among others. Carry out our website audit to determine whether or not you have a good structure. You can use tools such as Google search console to give you valuable feedback.

 

8. Your Content Matters

Content

You will benefit when it comes to SEO by the kind of content you generate. It requires that you spend more time in coming up with information around your products and how you describe them. Your clients will create an impression of you from what you share with them. You will find many online tools that can help with this essential marketing aspect.

You must be realistic because you are fighting for minimal space. Again it comes down to the kind of keywords you choose, and whether or not your audience can interact with what you share.

 

9. Optimize Your Pages for SEO

SEO

We have already talked about generating the right kind of content for your website. You must also pay attention to other elements so that you optimize your pages well. Pay attention to your titles and meta description by using the right keywords.

 

10. Take Advantage of Your Social Media Platforms

Social Media

It does not matter what kind or size of business you are running; you have the advantage of social media platforms. It generates a lot of brand awareness from such sites and gets relevant leads that you can convert into loyal customers. You must, however, take the time to understand the different channels and what they have to offer. What may work on Instagram, for example, may not work on Facebook.

Platforms such as LinkedIn are for professionals and require that you tailor your message appropriately. Instagram is visual, and you will need good quality pictures and videos to capture the right kind of attention. You get more leeway with the messaging you can push on Facebook and can target your audiences depending on age, income, and location, among others.

 

11. Message Targeting

Remember, you cannot copy and paste your messages across the different platforms, to tailor specific messaging depending on your understanding of the various platforms. Do not forget to be social on social media platforms. People use these platforms to interact and have a good time and will, therefore, avoid any brands that are very aggressive in their advertising. Find a unique way of capturing the attention by offering and engaging fun content, without losing the key message you are trying to push through.

If you have the budget, you can think about boosting some of the posts on your social media pages. You can find inexpensive ways of getting maximum returns from the money you spend. By mixing organic and paid content, you may start to see results from your SEO efforts much faster. SEO is not something you plan for in the short term. It requires time and effort before you start to see any results. Due to unrealistic expectations, many companies, especially the smaller ones, will give up on SEO. They do so because they believe that they should see instantaneous results. A paid search campaign can get better results in a shorter time, even as you continue to use your efforts to get organic traffic.

 

12. List Your Business On Online Platforms

You will find numerous online directories in which you can list your business. Google My Business is one such example. You will also find local listings that will make it easy for the search engines to see you. Make sure you include the relevant contact details such as address phone number email, among others.

 

13. Customer Reviews and Ratings

Testimonials And Reviews

Encourage your customers to give reviews on your products as well as rate them. Many shoppers will use such information to determine whether or not they interact with your business. The main disadvantage with reviews is that you are never quite sure what the customer will say. Take any negative reviews in stride and give Solutions rather than react negatively.

Once you are sure that you have worked on the client’s issues, you can ask them to provide another review to negate what they had put earlier. Also, pay attention to the social media platforms, and make sure you respond to any comments or queries promptly. You may have to step up on your customer engagement skills to appropriately interact with your customers.

 

14. Have The Right SEO Strategy

A small business will not have the kind of money the larger ones have to do their advertising and marketing. You may not even have the type of resources to get you free publicity through press releases or editorial. You must, therefore, focus on the right kind of strategy to help you reach your target audience. It is the right tool with Search Engine Optimization(SEO), which allows you to share excellent content with your audience is. With the right keywords, the search engines will rank you highly, thereby getting you the much-needed exposure

You must ensure that your SEO strategy focuses on building the right backlinks. Some of the more prominent companies have perfected the art of back-linking interviews, product reviews appearances in magazines, among others onto their websites. The search engines will use such links to find a company. Smaller companies may struggle, and so you must aggressively look for those links. The best way to do it is to come up with fantastic content, invest in cost-effective marketing strategies, be consistent in churning out content, position yourself as an authority, among others.

Also Read: SEO Guide 2019 – 10 Pillars Of An Effective SEO Strategy

 

15. Take Part in Industry Events

There are many industry events you can take part in so that you start to position yourself as an active player. You get the opportunity to build yourself as an authority in your industry. Take the events as an opportunity to hand out marketing collateral such as business cards, among others. It will make people start to take an interest in your company.

 

16. Take Advantage of Public Relations

You will generate a lot of brand awareness if you take advantage of public relations. It is cost-effective, and you get. Third-party endorsement for your products and services. There are many opportunities to create a buzz about your business, including:

  • Taking part in corporate social responsibility so that you start to position your company as one that cares. People are more likely to transact with a company that gives back to the community.
  • Generate Media awareness by sharing information with the local journalists. Become the go-to source for news, share press releases, an editorial on industry events, among others.
  • Take part in exhibitions, expos, among others

 

17. Measure Your Performance

Measure Performance

The only way to know if your SEO marketing strategy is working is to put in place ways to measure your performance. Use Google Analytics to understand what is happening on your website, and what your audience is interacting with. Only then can you make the relevant changes in your SEO strategy. Once you understand the behavior of the audience, you can use this information to create content that resonates well with them. Before starting any campaign, find a way to benchmark your activities so that you see what is working and how to make it better. Check your web traffic and SEO at least once every week.

 

Final Thoughts

Coming up with the right SEO strategy is something that requires thought and patience. You will not get to see the results immediately, but you must not give up. Pay attention to what the other people in your industry are doing, especially your competitors. Work on generating relevant content that draws people to your website. The right use of keywords will make it easy for the search engines to find your company, thus sending organic traffic your way.

You must also utilize the fantastic potential of the social media platforms to elevate your business to the next level. Most importantly, you must continue to learn everything you can about SEO. That is why we have taken the time to come up with this fantastic article, that will give you the steps to take.

Categories : Search Engine Optimization

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Anupam Bhagat

SEO

Anupam Bhagat is an SEO executive at Solwin Infotech. He likes to share his best practical knowledge about SEO, SMO techniques and strategies that generates result oriented leads, traffic and sales for business websites. In his spare time he loves to read about WordPress, SEO, and social.

Read more posts by Anupam Bhagat

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