It’s high time you shouldn’t overlook Google+ because its demands are soaring high and stand beneficial in your social media marketing efforts as an ideal addition.
Google+ enhances brand visibility on Google search results, thus providing better lead over other distinct social media platforms. When focusing on SEO strategy, many more brands are clinging to Google+. Though adding followers are an integral part, but brands are into taking out that superfluous SEO link juice from it.
As the number of visitors increases because they get engaged with you via Google+, thus the prospective traffic channels to multiply vigorously. If the engagement is with Google+, then it signifies a new set of methods and excellent practices. Here are the 10 best ways to drive more traffic to your website through Google+, which are discussed below.
1. Optimize your Web Page Info:
You should firstly edit your Google+ web page information so that it matches Google’s directory. You should add Meta title (tag-line) and description with related links (intro) in the ‘About’ tab on the web page with 1-2 keywords.
2. Include Google+ Buttons to Your Website:
In order to progress your SEO with Google+, your content should be appealing, updated regularly as well as optimized. You need to post many times in a week and the text should be original and creative, sparkling with keywords.
3. Execute on Content:
It brings superb results regarding your brand when you support your web page by inserting Google+1 buttons. Your follower’s rate will increase if applied ‘follow’ and ‘+1’ button in different locations. In most Google searches, you can see the +1 button as a result. Google+ pages of your brand can be a significant ranking factor for searches and can help your business to catch some eyes.
4. Apply Pictures and Videos:
Audiences look up to pictures and videos with more attention than texts. Images and videos are roaring on almost all the social media platforms and so does on Google+. It is even more remarkable how the audience starts engaging and taking interest in your post when it is posted with pictures or videos. Thus, you should use appealing images on your brand page and G+ profiles. You should even apply keywords in the ‘Alt’ field of every picture so that it can reach the preferred search option.
5. Include Links and Hashtags:
Similar to other Social media websites Google+ also has a trending section that shows trending hashtags or topics from all around the world. Add hashtags to every post of yours for giving an extra mile to your posts. Hence, visibility increases automatically on Google+ with hashtags that will focus on particular audiences. And, don’t forget to take advantage of that extra mile by adding the referred links too. That’s how you will get more targeted traffic to your website.
6. Remain Lively on Google+ Communities:
Their communities are seen to be the most powerful communities in terms of engagement and views. You should continue adding various well-known communities that spot the usual theme, such as ‘Education’, ‘College Football’,’Gaming’ etc. As you’re active with such communities, it will assist in supporting the reliability of your page and thus a huge number of followers get to be familiar with your posts.
7. Create a Page for Your Business:
Making a Google+ page for business is a must If you are seeking more traffic from Google+. If you already have one, then it better to get started. Initiate all these tips and points to your page and start making your community big and active. Connect with your fans through your Google+ page and if possible follow back to some of them and them to your circles.
8. POST to Improve your SEO:
Additionally to a big following, you will need to post frequently so that you can share each and every blog post or the new page that you add to your website. Thus, now people can see recommendations from their search results, that can do many things to your business because it can provide you the social proof to customers who are often seeking the material. Seeing the people who have purchased your product makes them more likely to purchase it either.
9. Utilize Keywords:
Be sure that you take advantage of your About section in Google+. You need to do the same on your business page. Insert your most preferred keywords into your About section. This is one great way to let your clients find you out while searching. With the help of the Adwords keyword search tool, you can find your keyword phrase.
10. Size is Important:
When it comes to social media I always tell my client about the power of quality engagement and is the key to success. A few hundreds of active followers are far better than thousands of silent ones. Even when followers are signing in to their accounts, your ranking improves if they are least following you on Google+.
So, these are the best 10 super tips to drive more traffic to your website through Google Plus. Try implementing it in every post on your Google+ and see the difference on your own.