Use of Social Media
September 10, 2014 Sanjay Dabhoya

While using social media for marketing, small, medium, and big businesses can look forward to extending their reach to more customers. Social media has turned to be a significant element of the business marketing strategy.

When you’re making your strong presence on the main networks, your sales will automatically increase or there will be huge growth in brand recognition. Your customers can interact with your brand through social media.

If executed properly, marketing along with social media can bring noteworthy success towards your business.

Listed here are eight important non-marketing acquainted uses of social media that your businesses can gain from.


1. Hiring:

You can maintain your company profile uniquely on LinkedIn social networking site, providing links straight to your website. If you’re searching for new employees for your firm, you can directly find the best talent over here and connect them directly. You can also be active in groups as well as on message boards. You can also post ads on Facebook, or tweet job openings on Twitter to find out good employees.


2. Internal Communications:

You communicate with your associates and clients via emails and invitations and receive replies from them too. You can also use social media for non-essential communication (that does not refer to work).

For this, you can set up a Facebook group in your account so that employees can share their fascinating stories, contents, invitations, business talks, etc. You can easily communicate on Twitter. People can share their ideas with your group and get accurate feedback from them.


3. Learning:

Social Media Presence

Business owners are facing a tough time to be at the top position with changing times and trends too, and even complain about what is the main interest of their customers, and what are they looking for. So when you use social media, you can have a direct conversation with your customers for discovering the hottest trends from them, and also knowing new, fresh ideas.


4. Networking:

While making connections like that of circling up at a conference and trading business cards, these can gain much, more, and more networking value from social media. It’s never been easier to engage with other professionals and make personal intact connections that last longer. You can tell a lot from a person’s profile and the content they regularly publish.


The best social media to networking the best way is LinkedIn, to build professionally, but Twitter as well as an incredible networking tool as well. Twitter is more like walking up to a circle of strangers and introducing yourself by start a conversation or join active discussions by tweeting. Twitter misses the ‘friendly only’ vibe on Facebook, which is a great thing to build up new networks, and tweeps habitually welcome the followers they don’t know personally.

Related Reading: Top Digital Marketing Trends To Watch In 2021 And Beyond


5. Customer Service:

You have to face this boldly as users can straightaway complain on your social media wall or via tweets, which may be dreadful for you. Few companies have made up their minds to face such replies and answer their queries by having particular customer service accounts.

customer care

When complaints come from customers, or they have any issue, you should be active in order to respond to them via logging on to that account. If you execute it accurately, then more clients and audiences will reach your customer service account via social media. You can either please them or speak up in an appealing way.


6. Customer Engagement:

When you’re on someone’s feed, you’re more likely to influence their next plan or purchase. You can create contests and incentives for people to ‘check in’ near your location, also by offering coupons in exchange for page likes or shares. At a minimum, you’ll gain some screen time on their social feed and more like to catch someone’s eyes.

At best, you’ll initiate business that emerges into a loyal customer base. And the more you get your followers the more chiming or clicking through will occur whether it’s exclusive deals, helpful content, or just messaging.

Try urging discussion on your page or account around a specific post by inviting your followers into the conversations. It doesn’t matter at times that if the topic is of your business or services, but something has to be relevant to your industry that builds a connection with your brand.


7. Selling Products:

The exclusive nature of social media is best for sales. It is the full-blown marketing channel out there. Those using a sales technique about the fact that they want to buy your product or service.

It is more likely to get conversion when you have a discount for limited-time deals, or new releases or promotions. Keeping updated on your followers gives authenticity and trust to them.

Related Reading: Top 20 Social Media Marketing Trends For 2021


8. Product Development:

Customers will appreciate if they are getting heard by the person behind the logo or brand. What is the better way to improve your products and generate new ideas and products with the help of your targeted audience? The simplest thing to develop your products is by working on your feedback and appreciate the customers by giving them what they want.

The life of the product can also be extended by reemerging older content. When you re-share the old content with the fresh update, it can revive the interest of users who even missed it the first time. And since we are on this topic, do not forget the core role of social media plays in product marketing.

Well, we at Solwin Infotech can help you reach out to your audience through building social media. You can learn more about social media from us about how it can assist your organization. Hence, contact us directly anytime; we’re here to help you!

Categories : Search Engine Optimization, Social Media Marketing

Related Posts


Sanjay Dabhoya

Founder & CEO

Sanjay is an entrepreneur who has been contributing to the overall vision of the organization as a mentor. Apart from being an entrepreneur, he is a developer, trainer and reader. His unique and innovative ideas has helped the organization and the clients to thrive and achieve a progressive business objective.

Read more posts by Sanjay Dabhoya

Really enjoyed this post?

Be sure to subscribe to the Solwin Infotech newsletter and get regular updates about awesome article posts just like this and much more!

Comments  (7)

  1. Mose says:

    Hi to every one, it’s actually a pleasant for me to pay a visit this web page, it contains important Information.

  2. Katelyn Dool says:

    as soon as I detected this website I went on reddit to share some of the love with them.

  3. linda krogerr says:

    Nice work Thanks for sharing

  4. Tod Bollbach says:

    Avoid “Keyword Unicorns” by Considering Search Intent.

  5. Sunny Wellnitz says:

    Perhaps the most important aspect of search engine optimization is how you can actually leverage SEO to help drive more relevant traffic, leads, and sales for your business.

  6. Corine Larubbio says:

    SEO is easy. That said, I’ve also seen people on the other side of the fence, insisting that SEO is so simple anyone can do it without experience. That isn’t quite true either. You can learn many SEO concepts in an afternoon, but there are so many variables to remember and so many strategic directions you could take, it takes years of practice before you can consider yourself a master. And even then, you need to keep up with the latest industry changes if you want to stay relevant.

  7. Antoine Henaire says:

    I all the time emailed this webpage post page to all my contacts, since if like to read it afterward mycontacts will too.

Speak your mind

Your email address will not be published. Required fields are marked *

Note : Please do not spam, no link dropping, no keywords or domains as names; and do not advertise!

30% off