Thriving social media network has become a part and parcel of our lives.
Today, almost 90% of the population uses smartphones or tablets to get easy access to social media platforms like Facebook, Instagram, Twitter, etc.
Social media can provide an online platform to millions of people to stay connected with one another and share their thoughts, opinions, photos, and various activities.
These days, both individuals and enterprises use social media extensively. On one hand, people use social media channels to share information and stories, and on the other hand, companies use them as a medium to stay connected with existing and prospective customers.
In recent years, the social media network has emerged as a powerful marketing tool to promote business worldwide.
Social Media for Business Development
Social media can play a crucial role in the growth and expansion of the business. Whether it is an SME or a large enterprise, any company can leverage the benefits of social media by applying some tactics.
Especially for small businesses, social media has a lot to offer. Previously, it took a long time to build a brand reputation. But today, thanks to social media even the small business can establish and boost its brand online with ease. Here in this article, we mention the best social media tips for small business.
But, before looking at useful tips, let’s understand why social media is important for small businesses.
Role of Social Media for Small Business
There are numerous reasons for which any small company should take up the platform of social media and ensure the growth of their business.
• Rapid and Smart
Social media is one of the smartest and advanced technologies of the world right now and is accessible from any part of the world. All you need to have an uninterrupted internet connection and a PC to stay connected with people and reach a huge audience.
• Engage the Audience
Nowadays, the thriving mobile platform has made it easy for people to get easy access to social media platforms. Small companies can easily create their business pages through social media apps and post their business-related topics and news. In a way, they can reach millions of people at once and keep them engaged.
• Generate Revenue
Social media marketing is one of the easiest and most efficient ways to generate revenue online. It is because it allows the audience to view the brands, products or services and make them engaged. Social media channels show reviews and enable the companies to provide real-time assistance. It can help people make a purchasing decision. As a result, social media can act as a marketing medium to earn revenue and profit.
• Enable Search Engine Optimization
The more your business page or product links rank higher in the search engines; the more your company can get the benefits. Social media business pages allow your website and product or services to get highlighted among a large number of people. They boost the SEO efforts for your website.
• Easy Interaction
This is one of the biggest advantages of social media for small business. Any small to mid-size company or startup is looking for fast growth through fulfilling the needs and expectations of customers. Social media can act as a bridge between company management and people. You can get feedback and responses from the customers after launching a product. The customer’s feedback can either help you identify the areas where you can improve or assist you to maintain the quality.
Social media offers you space where there can be an easy and free flow of communication among the customers and the business dealers.
• Easy to track competitor’s move
A business can achieve success when it follows techniques of contemporary companies innovatively and in a more customer-friendly way. As you learn about your competitors’ moves, you can be able to establish new and unique ways to grow your market. Social media has provided an excellent platform to research and track the marketing strategies of your competitors.
Whether you own a startup or run a small or mid-size business, social media can bring revolutionary changes in a way of customer engagement and interaction. Now, let’s go through important social media tips for 2019.
Social media tips for small business
Social media marketing is one of the most important aspects of digital marketing strategy. As a cost-effective and robust way of online marketing, social media platform is a preferred choice of almost all businesses worldwide. Startups and SMBs also tend to leverage its benefits for ensuring business growth.
Being a business person you must have already started to use the Social Media platform as the marketing tool for your business, but here are some useful social media tips for 2019 that can give you a unique way to flourish.
What to do?
1. Connect your website with social media
Any business is not worthy without a well-built website, and moreover, it will not be that worthy if you never promote your website through the Social media platform. Your website provides a basic as well as the detailed idea on the model of your business and market value.
Equally, it has necessary information like the location, contact number, success history, turnover reports, resources, etc. It is always a good idea to promote your website by linking them through social media which is an excellent trick to invite customers to visit your website and know more about your business.
The other option is to embed social media feeds on your website & create a fantastic page of your social posts. WordPress has many social stream plugins, but we suggest the Social Stream Designer WordPress Plugin.
Using it, you can showcase your feed on your website within a few clicks. This plugin supports 13 growing social networks such as Facebook, Twitter, Instagram, YouTube, Vimeo, etc. Moreover, you can also feed your WordPress blog post or its comments.
2. Manage content
Content management consists of all content that provides interesting information on the products or services you mean to promote in an appealing way. The content portion can include blogs or articles, videos, photos, audios, etc. It is advisable to publish well-built content as per the schedule. It can create a buzz among the audience and goes viral in a short time.
3. Maintain communication
As social media is a platform which can be accessed by millions of people of the world, it is a vital factor to build trust among the audience regarding the authenticity of your brand and business.
Communication is the best way to prove your authenticity. Whenever you get any feedback or queries on behalf of the audience, never miss the chance to respond. This equally increases the chance to engage the audience.
4. Remain active
Social media network has brought the era of a fast and dynamic world for which you need to move equally. Any delay in posting can be a reason for disinterest or distraction of the audience. You need to remain very active in fulfilling people’s expectations and needs for enhancing engagement.
It is also better to create open spaces where the audiences can get a chance to give their feedbacks, responses, polls, reactions, comments, etc. These help you to have a better understanding of people’s behavior and approach toward your business.
5. Be careful about the presentation
This is obviously not a matter without concern as social media has a lot to do with the outlook as well. Here patterns and looks are meant by the texture or the color palette you follow while promoting your posts or any products or services.
For example, if you are in the business of healthy foods and lifestyle, you can choose a basic color palette of a mixture with green and orange. Follow the basic one every time you post something on social media as it can create an identity for your products.
6. Comment and answers
You may find negative comments or feedback and even abusive ones too on your business page, but never lose your patience and control your emotions. You need to follow a balanced approach because it is not always good to avoid negative comments and also not to reply to all the negative comments. One harsh response can mess up with everything, and that never gets omitted.
It is an undeniable fact that social media is one of the most powerful online tools to promote business. But then, there is another side of the coin. If you do not follow social media tips for small business properly, chances are high that your company gets failed in taking advantage of social media and suffers a setback.
Here we give a handy list of activities that you should not do on social media.
What not to do?
1. Put an end to constant promotions
It is actually a bad idea to promote links or brands frequently on social media. Just imagine the feeling if you always find the same ads or promotions from the same business pages while surfing your Social media app?
The same is in the case of your audience as well. Constant promotions, in fact, lead a way to page blocks and dislikes. It is better to select a smart schedule for promoting posts or brands.
2. Too much automation and hashtags
Automation and hashtags are definitely a smart way to stay active and connected with the audiences, but they should be followed at a particular pace. It is true that in the era of social media, you have the easiest access over automated messages, responses and postings that help you make your presence feel all the time.
But then, if all your systems are automated, it may put a question mark on your authenticity. This feels more like a robot than human. Automated messages may consider as spam. The same is in the case of hashtags. Use of too many hashtags makes it feel cheap instead of making it sophisticated.
Also check: Top 12 Social Media Marketing Trends For 2019
3. Following the same schedule
Posting or publishing content at the same interval every day and that also by connecting all the social media accounts at the same time may reduce your stress and save your time, but may not bring the desired outcome.
A person is not equally active in all the social media accounts at once. The best thing is to identify the right time for various social media platforms on the basis of traffic strength and intervals. You need to follow the schedule and publish your posts accordingly.
Well, that’s it for now! Hope you will find social media tips 2019 helpful to promote your business.
Social media thus plays a vital role in the development of small businesses through its excellent capability of promoting products and engaging people. These Social media tips for 2019 can help you out with some unique ideas. Just go ahead with your plans and let us know about your opinion as well.
At Solwin Infotech, we strive to implement the most effective and suitable digital marketing strategy for your business. Our experienced social media marketing professionals work in collaboration with business consultants and developers to enable our clients to get all the benefits of a social media platform. If you want to stay ahead of the curve in the online world, just contact us at email@example.com.