AMP is a long and ongoing battle of two different approaches. The blog reveals its key features and highlights the difference between them.
Progressive Web Application (PWA) and Accelerated Mobile Project (AMP) are revolutionary web concepts. Here we cover everything you need to know about their key aspects and major differences.
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It was the year 2016 when the mobile-based Internet usage exceeds the desktop-based usage for the first time. A Statista report has shown that mobile devices (smartphones and smartwatches) have generated over 48% of web traffic globally in the first quarter of 2019.
This is the reason why the search engine giant Google just loves a mobile-friendly webpage.
Even if your business website is interactive and engaging for the visitors, chances are high that Google will reject it for not being responsive.
Mobile-friendliness- How to get there
The first indicator of a mobile-friendly webpage is faster browsing. If the webpage loads slowly, it can affect many aspects adversely, and you may miss the goals of a business website.
Page Load Time (PLT) of the website is a deciding factor in the mobile-dominating world. Here, the concepts of AMP (Accelerated Mobile Project) and PWA (Progressive Web Apps) come into the picture.
Before understanding the difference between PWA and AMP, let’s go through the reasons that lead to PWA vs. AMP situation.
1. Apps are NOT enough
Though today we have an app for everything, apps are yet to replace web pages completely. When it comes to native apps, we come across some terrible statistics like
- 80% of the total time of app users is spent on three to four big apps like Facebook and Whatsapp
- An average user downloads zero app in a month
- The app users tend to delete the app within one to three month’s period
In such a situation, it is necessary for the companies to come up with mobile-friendly web pages that can be accessed easily on the move. PWA and AMP can serve this objective efficiently.
2. Web development challenges
Ideal PLT (Page Load Time) for a web page is around 3 seconds. Now, it seems unachievable for today’s content and graphic-rich web pages.
Google has stated that the average page takes over 20 seconds to load on mobile devices.
As many as 77% of the mobile web pages take over 10 seconds to load, which is a major reason for the loss of attention. Therefore, it is of utmost importance for the web development services to reduce PLT without compromising the page’s quality and graphics.
Apart from page load speed, the web developers need to focus on user experience and reliability of the web page on small devices like smartphones and tablets. Here, PWA and AMP can lend a helping hand.
3. Search engine priorities
It all started from the year 2015 when the search engine giant Google announced that it will give priority to the websites that are mobile-friendly. In other words, mobile website or responsive website can find a place in mobile search results and get a high ranking on SERPs.
As a result, it becomes mandatory for the companies to come up with such websites. There, PWA and AMP can offer cost-effective options to get search engine-friendly websites.
Introduction of Progressive Web Apps (PWA)
Progressive web applications are web pages with a look and feel similar to the native apps. They are designed to work like native mobile apps.
Users can access PWAs in a browser like other mobile websites. In simple terms, PWAs are web pages with advanced functionality for working like Android or iOS applications in mobile devices. Google has coined this term in 2015. PWAs can effectively meet three key criteria- reliability, speed, and engagement.
Major Features of PWA
PWA is beyond the “app-like” feeling of a web page. Here are its key features cum benefits that make PWAs a preferred choice for enterprises.
- PWA is compatible with all the devices irrespective of their screen size
- Works seamlessly across all the browsers
- Can work well on the offline mode as well
- Increases page load speed with faster content downloading
- Offers secure access through https
- Can be readily shared in the form of URL and link
- Eliminates the need for downloading the application or updates
- Facilitates the addition of webpage on the home screen
- Fits in the budget and remains cost-effective
- Integration of app-like features including push notification, dynamic content update, and caching
- Indexing of a web page on SERP is relatively easy with PWA
- PWA can be developed faster than native applications
Related Reading: Benefits Of Progressive Web Apps (PWA) For Magento Website
Introduction of Accelerated Mobile Program (AMP)
In AMP, the web pages are hosted on a CDN to provide a cached version of the web pages to the visitors. AMP has the help of carousel in the search results, therefore, such web pages can get a boost on SERPs.
Big Characteristics of AMP
Both AMP and PWA are necessary for modern businesses. Here are key aspects of AMP.
- Offers instant delivery
- Enables developers to optimize delivery
- AMP has improved discoverability thanks to carousel support
Both PWA and AMP have some pros and cons. Here you can see them.
Related Reading: All You Need To Know About Google AMP For WordPress
PWA vs AMP- Difference in Usability
It is fair to mention that comparing PWA and AMP are like comparing apples to oranges because AMP can bring the visitor to the website, while PWA can retain them.
|PWA (Progressive Web Applications)||AMP (Accelerated Mobile Project)|
|Offers access to dynamic content with faster PLT.||Can convey the essential information instantly to the busy targeted audience.|
|Offers healthy engagement once users or visitors tend to visit your website.||Can help your website draw people’s first attention by quick loading of the web page.|
|Offers a seamless web experience to the users once they get settled on your website.||Enables your website to impress visitors in the first few seconds.|
|Useful for instant loading of any web page without pre-rendering.||Useful for pre-rendering of web page for instantaneous loading.|
|B2C businesses like eCommerce, where dynamic content is prevalent, PWA remains handy.||Handy for businesses like publishing and newspaper where static content is dominant.|
|Can give the visitors or users an app-like immersive feeling with features like push notifications, and shortcuts.||Does not provide an immersive app-like feeling.|
|When the web page has PWA, the first page can take some time to load.
It is because the service workers come into action only after the second request in PWA approach.
|Best for the landing page as it does not depend on the client-side proxy.|
As we mentioned above, comparison or find differences between these two aspects are not much helpful for the selection of the right approach.
If you choose AMP over PWA, you can start fast with a reduced PLT because it facilitates to trigger the page-load in the first request. However, in the latter part, AMP does not give any assurance of a seamless experience. On the other hand, PWA starts slowly but retains the users with a seamless performance of your web pages.
Well, it is fair to mention that AMP and PWA are quite different, but you can use them together by taking a help of a reliable web development company. Yes, PWA AMP integration has started gaining ground in the web and mobile domains.
If a fast, native app-like experience is all you need from your business website, then PWA is for you. But, if you want a business website that has great search engine discoverability and loads almost instantly then AMP should be your choice.
What’s your take on PWA vs AMP battle? Which one will you prefer for the business website? If you want to know more about PWA and AMP or leverage the benefits of their integration in your website, just send us an email at firstname.lastname@example.org, and one of our expert consultants will contact you shortly.