A well structured and effective process plan is important to remain viable in any business. The website development process is not an exception to this.
An amazing website is one that completes some of the other goals of the website.
As a web designer and web developer, you can become a leader when you know the strategy of making a web design that works.
Although HTML, CSS and other codes are an important part of the web development life cycle, a powerful designing strategy is what you should focus on.
Being a part of Solwin Infotech for years, I have found the essence of the web design process which I am going to share today.
Do you feel like you are in a repeat mode of completing the same tasks? A slight modification, save and continue is your daily website design process checklist?
Many web designers know that web designing has to be done in a manner but fails to follow. Hence this post should be bookmarked for future web designing work.
As every project is different, there is no specific web design process but these tips are basics for web designers to ensure that they are in the right direction. This article explains web designing as a more evolved type of activity.
1. Goal Identification
In the first stage, the web designer is required to determine the numerous goals of the website design, generally in close collaboration with the client or other stakeholders. For instance, what is the exact purpose of the website?
Some questions that explore and answer in this stage of the design and website development process is like:
1) For Whom is this website for?
2) What does the client expect to search and do there?
3) What is the website’s main goal, is it to inform or to sell products?
This is the most important part of any kind of web development process. However, If these questions are not clearly answered in the detailed, then might a chance of the whole project can set off in the wrong way.
It can be beneficial to write out one or more clearly labeled aims, as well as a single paragraph summary of the wanted goals. Moreover, it will help to put the design on the correct path. Make sure you understand the website’s target audience and develop a working knowledge of the competition.
2. Strategy Making
After getting the purpose of the website now you can make the strategy. Moreover, before we start designing the process we require to understand the significance of the project. The web designing team could be clear about the business goals of the project.
A successful website is developed with a crystal clear strategy and wonderful design.
Why are you making a website? Or why do you need a redesigning of a website?
Do you want to sell some goods or services? Or you need to provide some information to the users?
The website should accomplish your goals set. The underlying definition of business should be clear with the team.
Do you wish to target some specific groups of visitors? You should know where your audience located is and what language they speak? Like women in south India prefer more of cotton outfits due to its climate condition. So if you are selling cotton outfits, your target audience is south India.
Using all the information you gathered in strategy making the stage, it’s time to plan out. Document all your information together and your site structure will be ready.
Make powerful planning including all the main topics as well as subtopics on the website. In addition to this, this is the stage where you start imagination related to the website.
With the help of web designers, decide upon the newest web designing technologies to be used in the web designing process. Also, determine all the required resources such as software, photos, content, and various other things.
4. Sitemap and wireframe creation (Design)
The sitemap presents the foundation for all amazingly designed websites. Moreover, it helps give web designers a clear meaning of the website’s information structure as well as explains the relationships between the number of web pages and content elements.
Creating a website without a sitemap is just like building a home without a blueprint.
Now you have to look for various design inspirations and create a prototype of the wireframe. Wireframes support a framework for storing the website’s visual design and content elements and it can help to identify potential challenges and differences with the sitemap.
However, a wireframe does not include any final design elements, and it will act as a guide for how the website will finally look. In addition to this, it will also act as inspiration for the formatting of different elements.
5. Content creation
Once you are done with your website’s framework, now it is time to start with the most valuable part of the website and that is the written content.
Content provides 2 important purposes:
(A) Content drives action and engagement
First of all, content engages readers and drives them to take the actions needed to accomplish a website’s goals. Moreover, it will be affected by both the content itself (information on your website), and the presentation of information (the structure of your website).
Content enhances the website’s visibility for search engines as well. The practice of creation and boosting the content to rank well in the search engines is known as “Search Engine Optimization”(SEO).
Generally, selecting appropriate keywords as well as key phrases is important for the success of all types of websites on the Internet. For our website, we always use Google Keyword Planner. This tool displays the search volume for potential target keywords and phrases, thus you can hone in on what actually the visitors are searching on the World Wide Web. However, nowadays, search engines are becoming more and more brilliant, so show your content strategies for more traffic to the website.
Moreover, Google Trends is available for analyzing the terms that people actually use when they search on the Internet.
Most importantly, content that is greatly written, more informative, as well as with the rich keyword is more smoothly picked up by search engines.
Must Read: Small Business SEO – The Complete Guide 2020
6. Visual elements
Now, it’s time to build a visual style for the website. This part of the design process will generally be shaped by current branding elements, color selection, and logos, as provided by the customer. However, it’s also the stage of the web design process where a great web designer will shine.
Nowadays, images and videos are playing a more significant role in the web designing part now than ever before. On the other hand, visual content is known to enhance clicks, engagement, as well as revenue of the business. However, more than that, visitors want to see images on a website.
The visual design is a way to communicate and appeal to the website’s visitors.
7. Web Development
After completing all the above steps now it’s time to develop the complex codes that will be written to build a properly functional website. You will be required to read the planning document again to avoid any confusion related to website features and functionalities.
Some points you need to consider such as,
It is not an easy task, hence be careful in finalizing web development.
This is the place where all your data is going to stay. Develop a logical and strong database for the smooth performance of the website.
Your website should be accomplished with all the latest features and functionalities.
A website is nothing without content. Make sure you have the right content writer to deliver clear content for the website.
Test whether the desired model is working properly. Check for the security leakages and tighten it wherever needed.
Implement SEO features and start working towards ranking your website well in search engines. SEO is an ongoing process, so ensure you have the right SEO executive. At Solwin Infotech, we have a team of SEO experts.
Once the website will be ready after completion of the design and development, now you are ready for testing.
Furthermore, efficiently test all the webpage to make sure all the links are working properly and that the website loads correctly on various devices as well as browsers. Errors can be the result of the small coding mistakes, and it may pain to search and fix them quite often. So, it is great to do it right now rather than present a broken website to the people.
Most importantly, you have to take effect one last look at the webpage meta titles and descriptions as well. In addition to this, check the order of the words in the meta title can the performance of the webpage into the search engine.
After completing the testing of your website, then you can launch it for the public to view on the Internet. You can also check for further enhancement on the website if required. Moreover, you can preview your website on your local server and then move to a live server. Furthermore, a double check prevents any end-time troubles.
You have to make sure that you check your website for the final time before launching whether it is a spell check or server check, everything should be done earlier.
And finally, you can hand over the documentation and guides to the consumer for their convenience.
It is not complete yet. Launching a website does not mean your work is done because real work begins after launching the website. In addition to this, the Maintenance of a website demands your time as well as attention at daily intervals.
If you do not care about maintenance, then your money spent may be wasted.
So, keep monitoring your website and consider upgrading to the latest technologies when required to make sure of the performance.
Web designing and development is a time-consuming process but if carried out in a systematic way, then you will definitely get excellent results.
We hope this post will encourage you to plan your web design and development process. At Solwin Infotech, we achieved great results by following these fundamentals for web designing as well as development. You can hire our web designers to build wonderful web designs following a system.
What do you believe about these web development process great practices? And How do you finish a web designing project?
We are happy to read your comments and suggestions.