Social media feed on WordPress websites enables entrepreneurs to make the most of social media platforms. Here are the top benefits of social feed on your website.
Mighty social media platforms are capable of taking your business to the next level. How about adding a social feed on your WordPress website? Adding a social media feed to your website can bring many advantages. SaaS and eCommerce business owners can show their social media feeds on their online stores using a reliable social feed WordPress plugin. Your website’s sidebar contains feeds from all the top social media platforms including Facebook and Twitter.
In this blog, we are going to discuss the major benefits of a social feed on WordPress websites. But, before moving forward, let’s understand the concept of a social feed.
Social feeds are like an auto-generated social wall that aggregates social media content from all social networks into a single display. These live social feeds can attract and engage more people toward your business and assist you to increase sales.
These days, more people tend to prefer social media for making purchasing and other decisions. In this scenario, it is always beneficial to have a social feed on your WordPress site. From keeping your customers or site visitors updated about promotional discounts to spreading a word about your company’s activities, the social feed can always remain by your side. Here are the top benefits of adding a social feed using the WordPress plugin.
Top Five Business Benefits of Social Media Feed on WordPress Website
1. Enhance Engagement
One of the biggest advantages of social media platforms is they can create and increase engagement. These platforms can keep users engaged for hours while giving them a feeling of inclusion.
Let’s understand this from an example of a live event. It is not possible to include all people at once in a live event. But, a social media feed can show such an event in real-time to all the users and make them feel like they are part of this event. Guests can submit their selfies and a fun picture or video of interacting with one another to make the event livelier for social media users. In a way, it is possible to enhance engagement using the social feed.
2. Spread Awareness
Social media can spread brand awareness effectively beyond borders. All you need to share your latest blog posts, thoughts, and insights to build online rapport. This can attract more people to the website and you can grow your business over the period. Talking about the social media feed, when visitors visit your website they want to see USPs (Unique Selling Points). Here, your brand voice can assist you to stand out from the crowd.
In this digital age, if your consumers do not find an active presence of your business on social media, chances are high that they will leave. Social media feed can help you spread brand awareness and show your values, commitment, and business model to website visitors. You can also show how you engage with the community using social media platforms.
3. Generate Sales
Irrespective of business models and industry types, social media platforms offer every entrepreneur a chance to promote their business. The common goal of social media promotions remains the same- to get people to find your business and become a customer. As per the recent report, over 3 billion people are using social media worldwide, so when it comes to reaching a huge audience or targeted people, social media promotion is always handy.
The addition of social feed to the website can make these promotions more effective and specific. Imagine a scenario- a visitor wants to try your product while going through the portfolio on your website. Suddenly your post from social media appears in the social feed where every new follower can get a 29% off discount code. Now, the visitor will follow your business on social media and buy the product. In a way, the social feed can help you generate sales effectively.
4. Easy Customization
Social feed WordPress plugins are highly customizable to fit the social media needs of your business. It is possible to change the color, design, and format of how posts are displayed in line with your business model and other related aspects. You can prevent duplicate posts and offer filters to visitors while preventing spam. As a business owner, you can also choose the platforms you want to display on the social wall of your website. Social feeds can be sorted by most popular, trending, and most recent.
Filters and customizations are popular among social media users. Social feed plugins for WordPress websites can facilitate you to offer these features to customers.
Related Read: How To Embed Social Media Feed On Your Website?
5. Competitive Edge
Social media accounts are necessary to build social proof for your business. It is a psychological and social phenomenon where people tend to imitate the actions of someone else. Social proof is linked closely to FOMO (Fear of Missing Out). It’s another prevalent trend where people copy other people’s actions simply because they are afraid they will miss out on something in services or products.
As per a survey, a whopping 56% of social media users have experienced FOMO, and therefore, it is better to keep your website ready to attract such users. You can easily build social proof with the help of social feed in the WordPress website. Customers can share or retweet positive reviews so that visitors can come to know about the quality of your services and products. Altogether, your business can get a competitive edge with the help of social feed.
You can leverage all these and many other benefits simply by integrating social feed WordPress plugin in your website.
These days, several social feed WordPress plugins are available for integrating social media feed on the website. But only a few of them are capable to manage various social media platforms effectively. Social Stream Designer is one such plugin that facilitates you to integrate social media feed from all major platforms including Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. Whether you have a WordPress website or a blog, you can get an attractive, responsive wall containing a social media feed in a short time using this excellent plugin.
It is not an exaggeration to say that social media might be one of the most significant strategies to reach a large audience.
Different social media platforms provide distinct advantages, which your company may take advantage of by simply adding a social media feed to its website. Whether you want to boost visits or build a loyal consumer base, social media feeds can help you every time.
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