A seamlessly running website offers many benefits. On one hand, it acts as an online representative, and on the other hand, you can utilize it to run online marketing campaigns for branding and promoting business. But then, it is of paramount importance to track that your website can handle many visitors every time in a flawless manner.

Here, website monitoring comes into the picture. Let’s dig deep into the importance of website monitoring and website monitoring tools in this blog. But, before moving ahead, have a glimpse of some interesting facts.

Interesting Facts related to Website and Its Performance

• Ideally, an eCommerce website should take two seconds to load
• 40% of customers do not wait more than three seconds before leaving the website
• Over 90% of purchasing decisions are done with an online search
• If an online store experiences 7 hours of downtime, it can lose thousands of dollars

Shockingly, 99% of the uptime mostly experiences a breakdown of around seven hours every month. Therefore, it is of utmost importance for entrepreneurs or business persons to use website monitoring services.

Here are the top 10 major reasons for monitoring the uptime of your business website consistently.

Top Reasons Why Website Monitoring is Necessary for Enterprises

1. Maintain Brand Image

Whether you own a brick-and-mortar business or run an online store, it is imperative for you to maintain a brand image for your business. These days, as technology advances, the brand image largely depends on online experiences and customer services.

If your website has performance glitches or visitors witness frequent downtimes, chances are high that the online reputation of business gets affected.

Even big names including Facebook, Sony, and Amazon also experience downtime for a specific period. Website monitoring is necessary to prevent such issues and protect your company’s online reputation. It assists you to identify and resolve problems quickly.

2. Prevent Sales and Revenue Loss

Frequent downtimes cost your company in terms of sales and revenue loss. As per an official survey, Amazon revealed that it had an overall profit of $29000 every minute, but when its website faced downtime of only two years, the company lost nearly $99 million.

Whether you are a retail business or dealing in any B2B or B2C business, it is always imperative to ensure that your website remains up and running. It is fair to mention that downtime of a business website is accepted only once in a while. Website monitoring enables you to stop frequent downtimes for your website.

3. Get a Higher Rank on SERPs

Google tracks every website under the sun. It knows best when your website goes down and ranks your website accordingly on its search pages.

Therefore, it is better to keep your website away from such issues. If your business site is facing downtime frequently for a day or two, it goes down on SERPs (Search Engine Ranking Pages) in Google.

Both website performance in terms of speed and UX (User Experience) along with downtime are some of the determining factors for your website’s search ranking.

4. Offer Best Customer Experience

No business affords to lose customers. If a website is slow the business may keep on losing customers. These days, tech-savvy customers expect a website that loads at lightning-fast speed to give them a pleasant experience.

What’s more, when your existing customers visit your website, it is better to keep them happy. Here, monitoring and keeping track of user activity remain handy for you.

A seamless WordPress plugin User Activity Log Pro is built for this purpose. It can assist you to track visitors from the basis of their activities. This plugin can also send a notification when a particular user is logged in.

Apart from monitoring WordPress site activity, the User Activity Log Pro plugin can help you offer the best customer experience by tracking the log of all user activities.

Also read- What To Monitor In WordPress Activity Logs?

5. Get Real-time Statistics

Exact stats about website performance enable you to know whether visitors get converted. Website monitoring tools facilitate you to get real-time stats and figures related to sales, leads, and web traffic.

You can get the complete picture and make meaningful decisions based on these stats. It can boost your business eventually and you can get a loyal customer base over the period. Simply put, real-time web stats can lead your business toward growth.

6. Find Out Hackers and Cyberattack

Every year, companies lose billions of dollars due to cyberattacks. Whether the data is stolen or a website remains down for a while, businesses have to face huge consequences. Hackers can disrupt the uptime of your website by using a couple of malicious codes. As a result, your website suffers a setback.

Website monitoring enables you to find such activities in advance. Webmaster informs you about any suspicious or malicious activities and hackers by text and emails. You can take preventive measures based on their messages and keep your website away from hackers.

7. Enhance Your Company’s Reliability

There is no exaggeration in mentioning that the website’s performance is an indicator of the company’s performance and growth.

Yes, if your website is up for two months, it is certainly a matter of pride, and you can show it to visitors. It indicates your company’s reliability and enhances credibility. It can eventually help your website gain more traffic. You can enhance the online reputation of your business and get a competitive edge.

8. Improve Your Site’s Performance

This is the most obvious benefit of website monitoring. Web developers use different website monitoring tools including Status Cake and Pingdom skillfully to find the parameters that need attention for improving the overall performance of your website. Load time, web traffic, and other aspects can be addressed effectively with website monitoring.

You can keep your site away from hackers with ease and visitors can get a seamless experience. All you get is continuous testing and tracking of activities on your website.

9. Get Peace of Mind

With website monitoring in place, you always know that your site is working all the time. Even if you are enjoying the vacation with family or having a meeting with clients, your website is up and running to get business.

It enables you to get rid of visiting your website every minute to check whether it is working properly. As a result, you can focus on other core activities with having peace of mind.

10. Gain Competitive Edge

A seamless and user-friendly website is a robust online weapon in your hand to grow your business. When your website experiences less downtime and keeps on providing a good experience to customers, your business can gain an edge over peers.

Wrapping Up

In a nutshell, website monitoring is crucial for every website. Irrespective of the scale and business model of your company, you should opt for regular website monitoring to ensure its flawless performance. Time is just right to make a one-time investment in website monitoring so that you can focus on the growth of your business. ,

Solwin Infotech is a leading website development services provider. We offer top-notch web development and design services in WordPress and Magento. Our in-house team of skilled web developers has hands-on experience in using cutting-edge web monitoring tools to ensure the excellent performance of your business website.

Do you want to know more about our services? Simply email us at info@solwininfotech.com and we will get back to you soon.