Increasing usage of mobile in recent years has urged the web development world to ensure mobile friendly websites. It can be clearly seen that number of mobiles per family has surpassed the number of computers per family. In fact recently, Google released an update targeting non-mobile friendly. Hence it is utmost priority to stand parallel with all latest mobile friendly technologies.
When it comes to mobile, WhatsApp is the most popular app used worldwide.
WhatsApp is the cross platform, mobile messaging app with over 1.3 billion monthly active users worldwide.
So why not leverage the benefits of this largely followed platform.
In this article, we will discuss how you can get benefit of using WhatsApp on your website. As we know WhatsApp is not limited to text messages, one can share images, videos, documents and audio messages too.
WhatsApp can be a game changer for your business. This feature caught our attention, when I was shopping on LimeRoad mobile app. I wanted to ask my mom about buying a kurta for her. I just clicked the product image and press the WhatsApp button, choose number and the link of kurta was shared to my mom’s number. She quickly opened the link and said yes to buy it for her. Without wasting much time, we concluded whether we want that product or not.
Not only LimeRoad, there are number of eCommerce store started adopting WhatsApp button for website as a sharing tool. Like other social media platforms, Facebook and Twitter, this is yet another fastest communication tool.
Still not convinced? Here are some key benefits of integrating WhatsApp link on website:
Global Audience Reach:
As mentioned earlier, there are billions of WhatsApp users all over the world. To talk realistic, we cannot create reach each of 1 billion people. We can at least reach a part of billion; let’s say 10% of billion. Try it.
Fast Content Sharing:
Sharing any type of content on WhatsApp is super easy. As you already read how I shared the website link to my mother and she quickly said yes in minutes. Easy sharing features allow people to share it with their friends and families. If you are a business owner and suppose, you are selling furniture online. Add a WhatsApp button below each product. How easy it would be for any visitor to share the item with their friends and family over mobile.
Real and Loyal Reader Base:
Being a personalized app, whatever you shared on WhatsApp is with the private contacts. Hence, it will reach the right audience and will get the real valuable readers. They will again share further in their groups and broadcasts, thus reaching the loyal and genuine reader base only.
Unlike any other social media, WhatsApp is a great tool for social networking so there is no harm in trying it.
Let us know in comments, how you would like to take it further. We at Solwin Infotech are always ready to assist you in growing your business leaps and bounds. Reach us in case of implementing WhatsApp on your business website.