The thriving web world has over 1.8B websites and less than 200 million active websites to date. Every day hundreds of thousands of new websites are added to intensify the competition.
If you want to make your business website noticeable among all the active websites, you need to implement innovative ideas and follow the development trends. It is inevitable for the web developers to keep the future trends in mind while developing an enterprise-grade website.
After a lot of brainstorming, we have gathered the most precise predictions about the web development trends for 2018 and beyond.
Here we mention top 13 futuristic trends as a gist of collective thoughts of our experienced web developers:
1. AMP is a new norm
Responsive web design approach is in vogue since 2015 when Google has started giving more importance to mobile-friendly websites.
As per the February 2017 report from Adobe, Accelerated Mobile Pages (AMP) are accounted for 7 percent of all web traffic for USA’s top publishers.
Yes, this Google–sponsored open-source project has gained ground with the support of Bing, Pinterest, and Twitter.
AMP is designed to enhance the overall performance of web content and ads while improving website speed and user experience. It works seamlessly and people have started liking it. In a way, it is fair to mention that AMP is here to stay.
2. The arrival of Progressive Web Apps (PWA)
When it comes to bringing the best of mobile sites and native apps by leveraging the technological advancements, Progressive Web Apps (PWA) appear as a great concept.
It is based on the Internet evolution and adoption of HTML 5. You can provide the same functionality and flawless user experience to native apps with the help of PWAs.
The eCommerce giant Flipkart has introduced PWA and witnessed a 70 percent increase in conversions. Here is a Flipkart’s case study that shows the impact of PWA in the online business.
3. Chatbots rock
How about giving your online support a chatbot advantage?
As per the research report of NewVoiceMedia, the US companies lose around $62 million every year due to poor customer services.
Chatbots can address customer support requirements quite effectively and you can count on bots for 24/7 assistance. There is no need to hire a full-time online customer service representative.
4. Push notifications prevail
Just like mobile apps, websites with push notifications can help you to reach a vast audience and leverage the benefits of online marketing. Push notifications are one of the most powerful solutions for engaging visitors and customers. However, you need to stay away from overusing them. You can inform your customers about special discounts, the company’s customer-centric activities, and the like with the help of push notifications.
5. Static websites do not go anywhere
Yes, dynamic websites are quickly outpacing their static counterparts. But, it does not mean that static websites are dead. Actually, as we witness an exponential growth in the number of websites in the web world, only simple and straightforward websites with a quick load time will succeed. Static websites can serve these objectives and provide a cost-effective option to business owners. However, the web design should be engaging and interesting for the customers.
6. RAIL concept on the rise
Response Animation Idle Load (RAIL) designing concept is here since 2015, but, now we can expect that it will thrive in 2018 and beyond. The concept is associated with a faster load time (under 1 second) and excellent performance of the website.
It focuses on a pleasant user experience. A Smashing Magazine article has revealed that RAIL breaks down UX into tap, drag, scroll, etc. actions and provides performance goals along with a structure necessary for a better performance. In brief, the RAIL concept is useful for the web designers who follow the user-centric approach.
7. Motion UI is ready to reign
Yes, today’s web users want everything simple yet intuitive. Enter Motion UI. It can differentiate the design even with a minimalistic website with an elegant and useful interface. All it requires a thorough research and proper implementation to work wonders for increasing the conversion rate on your website.
Motion UI includes animated charts, hovers, background animations, and beautiful headers. You can stand your website out from the crowd with the help of motion UI.
8. Browser extensions will be more popular
Google Chrome extensions are much in demand these days and a massive article titled 41 Best Google Chrome Extensions proves it! But then, people have started considering browser extensions as a threat to their privacy. This is because such extensions can read a lot of online activities of the user with the help of various permissions. If you want to come up with the most useful extension, you need to take care of privacy protection.
9. VR and AR
VR and AR are futuristic technologies that are capable of changing the ways of interaction with websites. Companies like Google, Samsung, and Microsoft are investing a huge amount in these technologies. You can offer an immersive experience of the virtual world to the users with the help of VR.
On the other hand, AR shows the glimpse of a virtual world in the real world while enhancing the user experience. Now both these technologies are not limited to mobile apps. It is expected that their collective market size would worth USD $215 billion by 2021
10. Single Page Applications (SPAs) will thrive
Now, let’s go through the web development trends related to futuristic or emerging technologies:
11. Internet of Things (IoT) Will Be in Focus
As per a Statista survey, there will be almost 31 billion connected devices in 2020. This enormous growth in the number of IoT devices will also impact the web development process as enterprises tend to control these devices through a desktop or laptop.
What’s more, to provide better services to customers or the general public, integration of devices with the website is of utmost importance. Though today only a few websites have an IoT integration, it is fair to mention that the concept will remain in focus in the near future as the number of connected devices will increase gradually.
12. Blockchain Technology Will Find Its Place
Though Bitcoins have gained enough popularity throughout the year 2018, the story of blockchain technology has just begun! This technology is expected to bring radical changes in the thriving web industry.
The blockchain technology offers a safe and secure online transaction while eliminating the necessity of intermediaries. This innovative technology uses standard data storage for helping the users to store data in different locations worldwide.
Blockchain facilitates the banks and financial organizations to keep the customer’s data safe with the help of algorithms. Therefore, the BFSI sector will integrate this technology into their system in the coming years.
13. AI and Machine Learning Will Gain Ground
Do you know that chatbots work on the concept of AI (Artificial Intelligence) and machine learning?
In the coming days, we can presume that the role of chatbots and machine learning concept will get wider than ever in the web world.
Globally, big names including Facebook, Google, Microsoft, and Twitter are investing a large amount in both AI and machine learning. In the coming years, web developers may need to include features or functionality powered by AI, which will bring radical changes in the web development domain.
Along with these major trends, we can expect a few concepts like real-time web apps, Google Map integration, image sharing, image-related improvements, minimalist design, and functional programming will gain momentum in the year 2018 and beyond.
In this blog, we have covered almost all the most important trends to watch in 2018. You can get more insight into these trends from our experienced web developers. At Solwin Infotech, our endeavor is to offer enterprise-grade web solutions to our esteemed clients worldwide. Just contact us with your idea, and we will convert it into a fully functional website.