Do you want to make your website engaging for your users? If yes, we have got a perfect way for you. Companies offering several products and services find it difficult to hold customer attention. Problem? They find it difficult to search for a particular thing that is useful to them in the wide assortment of services and products you offer. Solution? Simply add a robust search box on your website.
The search box is a priority. You need to make your website as user-friendly as possible. And what better way than adding ‘search field.’ So, here are a thing or two that help you understand the benefits of adding a search box on your website and several ways to add it. Let’s get started.
The benefits of adding a search box to your website
First things first, what do you want the most from the search box. It is important to have a clear understanding of your goals. It would not only help you to be focused but also would help you to choose the best way to achieve it. Here are the three most common benefits of adding a search box on your website.
1. Easy Navigation
One of the top benefits of adding a search box is that it makes browsing very easy for your site visitors. Without a search box, you might lose a potential lead. Many websites, especially eCommerce sites, offer several products and services. It makes finding a particular thing difficult for visitors.
With a search box, you can make their journey to find the right product for them easier. You can hold their attention by simply bringing them to the service/ product page relevant to them and winning a potential lead.
2. Reveal the hidden web
Did you know the search engine spiders avoid dynamically generated pages? Your product information might not appear in the search engine index. By adding a search box to each page of your website, you can create search engine friendly dynamic pages and get a major SEO benefit.
3. Improved user experience
The user experience should be on the top of your priority list. It only takes 30 seconds for the user to decide whether they want to stay engaged on your website or leave it. Users will simply leave the website if they cannot locate the item of their choice easily. It elevates the need to have a search box on your site majorly.
How to add a search box on your website?
In the previous section, we have revealed some of the biggest benefits of adding a search box to your website. It is now time to understand the placement of the search bar and, most importantly, different ways to achieve those goals. There are three best ways to add a search bar on your website. Here are they:
One of the easiest ways to add a search bar on your websites is by using Google Custom Search. It helps your visitors look for the relevant products and services on your websites and improve their search results. It uses refinement, auto-complete, and promotions to enhance the search experience. One of the biggest benefits of using the tool is it helps you understand user behavior.
- It has a free and a cost-effective paid version.
- It very easy to set up.
- You can easily customize it.
- It doesn’t require maintenance of background files and plugins.
- Also, it uses google analytics to improve search results.
- It might not blend in with website designs.
- Google API doc. is complicated.
2. Through Scripting
If you have hired a custom web development company, you can simply ask them to add a PHP or Perl script to add a search box on your website. The code is added on the server, and when a user in the bar types data or information, the request is sent to the server-side engine that runs the script to produce the best results.
The web developers would create the script to run a crawl with your entire website every time the visitor uses the search. Or it can be scripted in a way to periodically crawl your website and create a search index, which then searches every time a user inputs a search query.
- It is very easy to set up.
- Privacy is maintained.
- No-third party advertisements.
- The page results are customizable.
- It might take some time to provide search results, especially if the site is big.
- The index-based script is hard to maintain. It has to periodically crawl and update the index.
- It can take some time before new content appears in the index-based search, depending on how frequently the craw has to be run and update-index.
3. Customizing Third-party search engines
There are several third-party search engines available that can be easily integrated with websites and can be fully customized through the public site search API to support search capabilities on the website.
These third-party search engines build a search index. It is an automated process which is called indexing. It collects, stores, and accesses data in a format that is can easily retrieve data during a query. Results are available based on data that is available in the index at the time of the search. It runs an event every 30 seconds that check changes made to the assets of the type selected from indexing. If the changes have been made, the third-party engines will update the index immediately.
So, these were some of the best ways to add a search box to your website. We hope you enjoyed our blog and found it informative to make the right choice of your website and align it with your business goals. Let us know what worked best for you and how it has helped you boost your sales.
In case you are looking for a way to add a custom search box on your Magento 2 eCommerce website, you can go for Google Custom Search Extension for Magento 2 by Solwin Infotech. The Google custom search Magento 2 extension can help you enhance the search functionality of the Magento 2 eCommerce site. It works in multi-store environments and improves search functionality also.
It also enables you to customize it, such as define their search engines for the website. Further, it also helps you integrate Google Custom Search to your website and enhance search functionality and help optimize your site for SEO. For improved search results, it also uses Google Search results with images.