Are you planning to build your eCommerce website? Building a Magento store may not be a simple task as it may seem. This popular CMS is known to be an SEO-friendly eCommerce platform for creating feature-rich websites for small and large businesses. Millions of brands have been using Magento for building their web stores and have greatly been benefited from it.
This open-source platform is available for free of charge. You can hire the best Magento development company to create a future-ready website. Hence, it is considered to be a cost-effective platform for startups and small business owners also. Without digging a hole in your pocket, you can avail a robust and scalable store to showcase and sell your products and services. You can get a responsive online store with Magento CMS.
No doubt that Magento is one of the most popular and well-known eCommerce platforms in the world. Did you know that giants like Ford, Samsung, Nike, and Men’s Health use Magento for their websites? So, this is definitely a powerful CMS platform for e-stores. If you are looking for out-of-the-box solutions, it’s time to hire the best Magento development company for your project. You do not require any technical expertise to manage your Magento store.
effective tips and tricks for Magento website development:
1. Think of a unique domain name and hosting
If you are a start-up, you need to think of your business name and try to find a domain name. Choose a name that is short and easy to remember for the users. Catchy and unique domain names will support SEO tools for marketing.
Once you have purchased a domain name, you should look for a Magento hosting provider. There are several hosting providers in the market. You should compare their services, read reviews, compare prices, and make the right decision.
2. Pick the right theme
Modern Magento themes offer stunning UIs for eCommerce stores. You should look for a completely responsive and cross-browser compatible Magento theme. Depending on your business type and industry, you can select the right theme for your brand. As there are hundreds and thousands of free as well as paid Magento themes, you can compare the features of a few of them and make the right decision. You can find the latest editions and choose the best suitable theme for your business.
3. Customize your design to match your brand’s colors
Now, once you have selected the template and theme, you should design the website to match your brand’s colors and fonts. The eCommerce website you design should be easy to understand and offer the best shopping experience to the users. Put yourselves in the shoes of the users and design an attractive and user-friendly store with Magento. Design a unique and informative product description for the product pages and make the process of buying easier for the users. Providing a great user experience to the shoppers is very important for your brand.
4. Offer an exceptional User experience
Providing a great user experience to the shoppers is very important for your brand. Step into the shoes of your target audience and try to plan the right navigation to deliver the best user experience for your website. The products should be quickly added to the cart and users should be able to complete the purchase without wasting any time. If you experience a higher cart abandonment rate, it is time to think about improving the user experience of your Magento store.
5. Determine the shipping methods and payment gateways
Magento allows the website owners to add different shipping options and payment gateways to your online eCommerce store. You can pick simple or multi-shipping options, set up the rates for shipping, add minimum order amount, and maximize the business benefits. Website owners can pick popular payment gateways like PayPal, Amazon Pay, Braintree, and others.
6. Configure the store functionality
Once the design of your website is ready, you should add the right features to the site. Think of all the features you would need and hire the best Magento development company. The experts will be able to choose the best extensions available at the Magento marketplace.
There are plenty of free and paid extensions available and so, you should compare the features and functionality and make the right decision. You can find relevant extensions for adding payment gateways, customize the way products are displayed, launch a blog, improve order management, and integrate social networks into your online store.
7. Easy checkout process
Magento web development offers a one-step checkout option to help the shoppers save a lot of time and effort. When a potential customer lands at your eCommerce store, he/she expects to complete the purchase without wasting any time. If your Magento web store has a complicated checkout process, the potential customer is likely to leave your site without completing the purchase. It is essential to make sure that your site has an easy and simple checkout process that is secure.
8. Test before launching
It is important to check all the parameters before launching the website. Make sure that there are no conflicts between the extensions installed. Check whether the website works well in all web browsers and mobile devices. Measure the speed of the website and make sure that all the pages load fast.
9. Launch your site successfully
Once your site is ready to go live, you can create a buzz over the internet across all social networking platforms and launch the site. It is advisable to run promotional offers and provide great discounts to the users when your site is new. Even if you are planning to revamp your existing site, you can offer promotional discounts to pull the attention of potential customers.
10. Pay attention to Security
Security is an important factor one needs to consider while developing a Magento store. Your online web store needs to have all the security measures to prevent the website from being hacked and to protect the confidential data of the customers’ personal information and payment details. People would want to make sure that their details are safe while they enter their credit or debit card details on your eCommerce store.
11. Cross-selling and up-selling
Magento offers a unique feature of cross-selling and up-selling to the store owners, which will help you enjoy higher profits. It can be a good idea to showcase the most recommended products based on the browsing trends of the users. Offering a personalized shopping experience to the users is the first step towards the success of your e-store.
12. Digital Marketing
How can we forget Search engine optimization when we talk about building online sites? You would have to prepare a list of targeted keywords while preparing content for your website. Talk to the web development agency and ask if they have a team of SEO experts also. You can also install the right SEO plugins for your Magento website to increase the rankings and drive targeted customers to the site. Talk to Magento experts and figure out which plugins do you need while creating your eCommerce store.
13. Product pages and metadata SEO tips
Product pages are the heart of your eCommerce site. When planning to optimize your online store, you can make sure that you mention all the details about the products. Add detailed Metadata that include keyword-rich content for your website.
14. Encourage users to share reviews
Once your store is live and users start purchasing your products or services, you should encourage them to leave reviews and feedback. Most online shoppers read online reviews before making the decision of purchasing a particular product or service. You can email the existing and past customers for leaving feedback. Offering a discount coupon code or reward points can be a good idea to collect more reviews from your customers.
15. Send personalized alerts
It is advisable to send personalized alerts to the users and subscribers for changes in prices, in-stock alerts, or discounts and promotional offers on your Magento store. This will help to keep the users informed about the latest happenings and encourage them to visit your website and buy your products often. Sending custom alerts via email or in-app notifications can be a good idea to boost your online sales.
Ready to begin?
Here’s how to build a future-ready and profit-generating Magento store? Once you have made up your mind to create an eCommerce store, it’s time to start looking for an experienced and expert Magento web development company to help you make your dreams come true. Even after your site is launched, you would need SEO services to make more sales and profits. You may also require Magento website support and maintenance services to make sure that your site works fine 24 x 7.
Solwin Infotech is a leading website design and development company having several years of experience in the industry. As we have worked on a lot of eCommerce development projects for our clients, we are confident that we can cater to all types of client requirements. Get in touch with us now to more about our services.