You’ve spent thousands of dollars to build your Magento 2 store. You wait for visits on your store and some sales for the first few months, but you get disappointed after the first quarter gets over. Though there are a lot of visitors to your eCommerce store, there are no sales. You start worrying about the sales for your Magento 2 eCommerce store. What would you do?
You would obviously look for ways to convert your visitors into the customers. It is advisable to look for experienced Magento development company to help you boost your sales and enjoy the maximum ROI. As there is a growing competition in each and every sector, you would need to stand out and make more sales and profits.
In this post, we’ll throw some light on the best tactics that can help you convert your visitors into your customers for your Magento 2 store.
1. Develop a highly secure website
When it comes to purchasing products or services online, customers look for security. When a user would enter the credit card information on your website, he needs to be assured that his data is safe and secure. Users may need to enter confidential information while buying products from your Magento 2 eCommerce store. Make sure that your website has an SSL certificate and all the required aspects for a secure online eCommerce website. Keep solid backups of your website and update your security on the website to make more sales.
2. Catchy product descriptions
Customers are more likely to buy items from a store where they can find detailed product descriptions. You need to understand that product information and description are two different things. Product information is related to the specifications and features of the products you’re selling. The product description is the eye-catchy part that can be creative and attractive to make the users buy your goods. Magento 2 eCommerce owners can use catchy phrases for the product descriptions to grab the attention of the consumers and increase the conversion rate.
3. Be reachable to your users
Your customers can have certain doubts related to product descriptions, deliveries, returns, exchanges, or anything else. You should make sure that you post your contact details including phone number, email ID, IM, and others so that your visitors can reach out and get answers to their queries. You also need to make sure that the customers’ queries or doubts are resolved by your team.
4. Call to actions are a must
Nobody has time to flip through different pages for making an online purchase. Make the checkout process as easy as possible and create a proper call to actions on your website. If a customer finds a product that is matching to the items added in cart, he/she should be able to add it immediately and checkout with a minimum number of clicks. Use “Add to cart” and “Buy now” buttons to help customers make a faster buying decision from your Magento 2 eCommerce store.
5. Provide Loyalty Programs
All of us love discounts as well as loyalty programs. Don’t we? Any eCommerce store can maximize their sales with the help of loyalty programs. It can be a good way to increase sales and attract more users. People love buying items from online stores that offer discounts through loyalty programs. You can also expect repeat customers when you choose to offer loyalty programs to your users.
It can be a great idea to offer reward points whenever the customer purchases something from your store. You can also offer reward points when the users sign in so that they may be tempted to purchase items from your Magento 2 eCommerce website. Social sharing can also be considered a good way to provide reward points. If the user shares your products on social media such as Facebook or Twitter, you can provide them with some extra points that they can use while making a purchase on your store.
6. Pay attention to checkout
No user loves multiple pages or entering unwanted information while making an online purchase. Make sure that your website has an easy checkout option. One-step checkout is a great Magento 2 feature that makes it easier for users to pay online for their orders. Make the checkout process as convenient as possible or else you could be losing a lot of business.
Do not force the users to register on your website. You can provide them an option of check out as guest. Put yourselves in the shoes of your customers and make easy checkout for the users in order to convert your website visitors into customers for your Magento 2 eCommerce store.
7. Add a blog
Did you know that blog on your website can do wonders to your business? For instance, you have an online store selling women’s outfits. You can add blog posts related to the latest fashion trends and attract more users. Create a blog on your website and keep adding relevant information for the users. Make sure that you keep in mind your target audience while creating blog content. For example: If your target audience is children aged between 12 and 18, you should know that no teenager would be interested in reading about newborn baby clothes and accessories. You can hire a professional writer for creating interesting and informative blog posts for your Magento store.
Whether you’re a small business owner or a large enterprise, you should use the latest tips and tactics to make your business grow. Along with a well-designed and easy to navigate online store, you would need to implement the above-mentioned strategies to convert your visitors into your customers. Adopt the right tactics for your business and you’ll surely get the maximum return on investment for your eCommerce store.